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Why There's No Excuse Not To Buy Better Underwear

Why There's No Excuse Not To Buy Better Underwear

Released Monday, 6th February 2017
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Why There's No Excuse Not To Buy Better Underwear

Why There's No Excuse Not To Buy Better Underwear

Why There's No Excuse Not To Buy Better Underwear

Why There's No Excuse Not To Buy Better Underwear

Monday, 6th February 2017
Good episode? Give it some love!
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Material World is taking a look at the basics -- underwear. Technology and innovation has infiltrated the rest of your closet. Now, entrepreneurs say it's time to upgrade your underwear drawer. There's plenty to pick from: The global men's underwear market is expected to expand to $11 billion in 2020 from $8.4 billion in 2015, according to Persistence Market Research. That 31 percent jump dwarfs the expected 14 percent growth in the overall men's apparel market to $33 billion in 2020, according to Edited. Jenny and Lindsey talk with the founders of My Pakage and Tommy Johns, mens' brands, and Thinx, the so-called period underwear, to explore trends driving this market. Plus, they host a consumer-expert panel to find out if the new products actually live up to the hype.

See omnystudio.com/listener for privacy information.

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