Episode Transcript
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0:00
Hi there, I'm Bob Pittman, Chairman and
0:03
CEO of iHeartMedia. I'm excited
0:05
to announce a brand new season of my podcast,
0:07
Math and Magic Stories from the Frontiers
0:10
of Marketing. It's coming on March
0:12
thirtieth. If you've ever
0:14
wondered what it takes to build a competitive brand
0:16
from the ground up, You've come to the right place.
0:19
I got my start in radio, went on to build MTV,
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have spent my life innovating and leading at
0:24
companies like Aol, Time, Warner, America
0:26
Online, Six Flag, Steam Parks, Cossa,
0:29
Dragons, Tequila, and now full circle
0:31
back to my first love, all things
0:33
audio at iHeartMedia. But
0:35
even with decades of leadership experience,
0:38
I never assume I know everything. This
0:40
podcast is my opportunity to learn
0:42
from others and positions like mine and to
0:44
let you in on their secrets. People who
0:47
make big decisions with big consequences
0:49
every day, like founder and CEO
0:51
of Boom Supersonic Lake Seul, who
0:54
didn't let them, they say, or stop him from resurrecting
0:56
the dream of profitable supersonic
0:58
aviation. Doesn't matter
1:01
what you've already done. What matters more is what
1:03
you can learn to do Goop founder
1:05
and CEO Gwyneth Paltrow, who found
1:07
the courage to unleash her business brain
1:09
despite a list success in another
1:12
field. So many people when I started
1:14
were like, what the hell is she doing? Like
1:16
she has this good day job, Like what is
1:19
this? And Alan Grubman, beloved
1:21
entertainment lawyer and long time
1:23
trusted adviser to Bruce Springsteen, Madonna,
1:26
and me, the best deals
1:28
ever made are the deals
1:30
where both parties walk
1:33
away that one hundred
1:35
percent happy. We're also hearing from
1:37
Media Magnet Paris, Hilton, Radio
1:39
Hall of Fame inductee Angela Yee,
1:42
and many more. Through all my
1:44
conversations, I'll be probing my guests
1:46
for their use of what I believe are the
1:48
two essential ingredients to success
1:50
in business and marketing, the math
1:53
and the magic. That's the analytics
1:55
paired with the creative spark. And when
1:58
those two things come together at
2:00
the right moment, that's when things
2:02
are magical. Listen to the
2:04
new season of Math and Magic stories from
2:07
the Frontiers and Marketing starting March
2:09
thirtieth on our very own iHeartRadio,
2:11
app, Apple Podcast, or wherever
2:13
you get your podcast
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