Episode Transcript
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0:02
Hi there.
0:02
I'm Bob Pittman, Chairman and CEO of
0:04
iHeartMedia. I'm excited to announce
0:07
a new season of my podcast Math
0:09
and Magic, Stories from the Frontiers and
0:11
Marketing, coming February twenty ninth.
0:14
As we enter twenty twenty four, we
0:16
find ourselves in an uncharted era
0:18
of technological advances, and we're
0:20
going to have to work harder than ever to embrace the
0:22
changes without hesitation. Our guest
0:25
this season ground us in actionable
0:27
advice to navigate through these unprecedented
0:30
times. Like
0:33
Andrew Dureki, Award winning filmmaker
0:35
and creator of moviefone.
0:37
The studios didn't really control the theaters.
0:40
The theaters didn't control the studios, and
0:42
I thought, well, there's a window in here where
0:44
I could make things easier for the consumer
0:47
and also make something that
0:49
would be very useful for the industry.
0:51
Kellen Kenny, chief Marketing and
0:54
Growth Officer at AT and T, who
0:56
installed fibering customers' houses
0:58
rather than leading from afar.
1:00
It is so crucial that you spend
1:02
time with the customers, that
1:04
you spend time with frontline employees.
1:07
That is the best lesson.
1:09
Bob Riley, Global Chief Creative
1:11
officer of WPP, who encourages
1:14
his team to write down every idea
1:16
they have, especially the wildest ones.
1:18
I try to create environments where anybody
1:21
can say anything without any judgment.
1:23
As always on the show, we're here to mine our guest
1:26
exceptional real world experiences
1:28
for pearls of wisdom. We're looking
1:30
for that special and rare combination
1:32
of the math, the strategy and analytics,
1:35
and the magic, that elusive and
1:37
creative spart that together can
1:40
pull any idea campaign
1:42
or business venture into reality. Listen
1:45
to a brand new season of Math and Magic starting
1:47
February twenty ninth on our very
1:50
own iHeartRadio, app, Apple
1:52
podcast, or wherever you get your podcasts.
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