Joseph William Foster is the co-founder of Reebok. He shares the same birthday 18 May, as his grandfather, also Joseph William Foster who had died 18 months earlier. Joe's grandfather was the founder of J.W. Foster and Sons and the pioneer of the spiked running shoe, and also developed the trainer.  

Joe's new book The Shoemaker tells his inspiring story, revealing the grit, hard choices and personal sacrifices that go into creating a world beating brand. It’s a take of belief - with the right products and the right vision, the risks can pay off and a family business in a small factory in Bolton can be transformed into a global phenomenon.  

While Reebok continued to be known for it’s excellent running shoes, it’s big break came thanks to the aerobics craze of the 1980’s. Soon Reeboks were on Hollywood's red carpets, on the feet of rock stars and even played a starring role in Aliens when Sigourney Weaver took down extra-terrestrials in a pair of Reebok Alien Stompers.  

In this episode of Matrix Unlocked I sit down with Joe to discuss the story of the amazing company that Reebok is and what were the challenges he faced before tapping into the large markets such as the United States and how he was able to scale the company to such massive heights with the help of phenomenal people like Paul Fireman so sit back and enjoy this episode with the Man himself Mr. Joe Foster.  

Important Links :   

Check out Joe's new book The Shoemaker : International Link & India specific link    

Follow Mr. Joe Foster on Instagram : reebokthefounder

Follow Mrs. Julie Foster on Instagram : mrsreebokthefounder

Follow Me on Instagram : Mohan Tyagi  

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