There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.”  Uh-huh.  So let’s dispel this nonsense and get down to what marketers like you should be doing.  Join me for another Nobel Prize winning episode of May the Best Brand Win only on Entertalk.