What would your parents think if you decided to open an ice-cream shop after your MBA studies?

In this episode we are joined by Rodrigo Studart. Rodrigo is from the Chicago Booth 2018 Class.

He is the founder of LOWKO, L-O-W-K-O, an ice-cream brand in Brazil.

Keep listening to learn how Rodrigo decided to dive into Consumer Goods, won a competition and investment from his Business School, and brought a global food trend to Brazil.