Lindsay sits down with Ian Jindal, Editor-in-Chief at InternetRetailing, to highlight how most marketing is, frankly, pretty poor and, as Ian puts it, how technology has simply become a “multiplier of mediocrity”. The two protagonists lift the lid on the state of personalisation - “industrialising the fact that you don’t give a toss to millions of people” – before discussing the steps that marketers can take to surprise and delight their customers.