Thursday, November 7, 2019

Now more than ever, museums hire storytellers of all types to create content that is central to museum experiences and museum identity. It can be in all kinds of media, including text, audio, video, interactives, and totally immersive. The storyteller can be a solo freelancer, a production company, a large design firm, or any combination. In this Deep Dive, three storytellers who have worked with a huge range of museums in the USA, the UK, and Europe talk honestly about how to get the best out the relationship. What are the best processes? What makes everything easier? What makes things harder? What makes for the best outcome? What causes stumbling blocks that result in a less inspiring outcome than you were hoping for? What causes cost overruns? This session, in the form of an open give-and-take, will air it all. The goal is that you will come away with greater confidence about how to structure your future storytelling projects and how to create happier working relationships that lead to more creative outcomes.

Session TypeDeep Dive

TrackContent
Chatham House RuleNo

Speakers

Session Leader : Sandy Goldberg, Principal, sgscripts

Co-Presenter : Christine Murray, Senior Creative Strategist, Antenna International

Co-Presenter : Bradley Baer, Partner + Director of Strategy, Bluecadet