To be competitive in online marketing today, marketers must up their game in three key areas: user experience, content, and awareness.

In this episode, the Data Dames touch on:

• User experience is now tied to more ranking factors than ever before.
• How Google's machine learning has gotten quite good at figuring out user intent and why that matters for your content.
• EAT (expertise, authoritativeness, trustworthiness) signals and structured data.
• Strategies for overcoming the "walled gardens" of social media and search platforms, including digital and traditional PR. 

Segments:

1. What are we drinking? Traverse City Whiskey Co!
2. Small business shoutout: Whitefeather Meats in Creston, Ohio
3. What are we learning about or what's bringing us joy?
   • Love is Stronger blog with author and philosphy professor Shelly P Johnson
   • Dogs (of course!)

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