Amanda and Alex take a field trip to the office of Russ Collins, Executive Director and CEO of the Michigan Theater and Creative Director of the Cinetopia Film Festival. Russ explains the particular dynamics of film exhibition outside the multiplex and a sector of filmgoing that remains alive and thriving. Our wide ranging conversation explores the challenges and opportunities of the art film sector, where that sector developed from, and the particularities of operating as a community-based, mission driven theater--all with our media business focus.