TV is a strong reach media that represents the largest portion of time spent with media for most consumers, even… Read more Adding TV to Media Mix for Brand Search BenefitsThis podcast is powered by Pinecast.

Multitouch Attribution for Online Marketing Podcast

Oct 10th, 2016 5m 18s

Attribution is the process of allocating credit for user acquisitions and transactions to various media included within a media plan.… Read more Multitouch Attribution for Online Marketing PodcastThis podcast is powered by Pinecast.

Direct Response TV 101 Podcast

Oct 10th, 2016 14m 16s

Consumers still spend half of their media time with TV which is amazing considering all the headlines touting TV’s decline.… Read more Direct Response TV 101 PodcastThis podcast is powered by Pinecast.

Is TV Really Dead? Podcast

Oct 10th, 2016 5m 31s

While there is no question that TV’s dominance as a mass reach vehicle is in flux, it is not slipping… Read more Is TV Really Dead? PodcastThis podcast is powered by Pinecast.

TV Media Response Attribution Podcast

Oct 10th, 2016 5m 21s

For online marketers, the prospect of adding media such as TV to the media mix seems irrational. It is expensive,… Read more TV Media Response Attribution PodcastThis podcast is powered by Pinecast.

Digital Marketing and Multi-touch Attribution Podcast

Oct 10th, 2016 5m 18s

Multi touch attribution takes into account all trackable consumer touchpoints, not just the last click before conversion. Multi touch attribution… Read more Digital Marketing and Multi-touch Attribution PodcastThis podcast is powered by Pinec

Rate