In this episode of "FIBEP Media Intelligence Explained," hosts Vlado Petkov, CEO at Identrics, and Alicja Bors, Product Tech Lead at Ruepoint, engage in a compelling interview with their guest, María Laura García. García, a prominent figure wit

Episode 13: Growth models as we adapt and innovate with AI

Nov 27th, 2023 50m 30s

The FIBEP Media Intelligence Explained podcast, hosted by Alicja Boors and Vlado Petkov, explores diverse facets of the media intelligence industry, specifically examining the influence of advanced technologies such as large language models. As

Episode 12: Uncovering the Highlights of the FIBEP World Media Intelligence Congress 2023

Sep 18th, 2023 44m 29s

In this episode of the FIBEP Media Intelligence Explained podcast, hosts Vlado Petkov (CEO at Identrics) and Alicjia Bors (Product Tech Lead at Ruepoint) are joined by Todd Murphy (President at Truescope NA). The main topic of discussion is the

Episode 11: Value over vanity

Jul 5th, 2023 57m 17s

In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over

Episode 10: New tech & AI Innovations

May 29th, 2023 46m 17s

Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhel

Episode 9: ChatGPT: applications in the media intelligence industry

Mar 12th, 2023 55m 53s

This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.

Episode 8: How to deal with copyrights

Dec 21st, 2022 1h 1m

In the 8th FIBEP Media Intelligence Explained episode hosts talk with Christophe Dickès, Global Media & Copyright Director, Onclusive about copyright in the media intelligence industry. Christophe explains why copyright is an important issue fo

Episode 7: AI and Regulation

Nov 28th, 2022 47m 16s

The second part of our interview with Rania Wazir, mathematician, co-founder and CTO of leiwand.ai. This time we are talking about AI and its possible regulations, like EU's The Artificial Intelligence Act. Vlado and Alicja are also discussing

Episode 6: Ethical AI

Oct 21st, 2022 1h 6m

In the 6th FIBEP Media Intelligence Explained episode hosts talk with Rania Wazir, mathematician, co-founder and CTO of leiwand.ai about Ethical AI. The interview has been split into two parts, and you are now listening to Part I, where Rania t

Episode 5: What to expect at the 2022 WMIC in Dublin

Sep 12th, 2022 28m 44s

As the world is facing so much uncertainty, the Media Intelligence industry and FIBEP members are charged with providing insights to clients to help provide clarity. During the 2022 FIBEP World Media Intelligence Congress there will be a variet

Episode 4: Media Analysis: How to do it right.

Jul 27th, 2022 1h 4m

The discussion starts with Mazen talking about the holy trinity within the value chain of media intelligence: media data, media monitoring and finally insights. He explains the difference between a dashboard and insights and who is using each.

Episode 3: Media Intelligence Business Ecosystem

Jun 17th, 2022 42m 45s

In the 3rd FIBEP Media Intelligence Explained episode hosts Vladimir Petkov (identrics) and Alicja Bors (Softlytic) are talking with Romina Gersuni (pressrelations and FIBEP VP) about the Media Intelligence Business Ecosystem. Romina guides us

Episode 2: What is media intelligence? And why does it matter?

May 5th, 2022 1h 23m

In our first episode, we talk about, among others, Elon Musk buying Twitter and the Digital Services Act. Our guest is Florian Laszlo the CEO of Observer with whom we talk about what media monitoring is and how to run a Media Monitoring Organis

Episode 1: Pilot Episode with Magdalena Horánska and Sophia Karakeva

Mar 23rd, 2022 45m

Your podcast hosts Alicja Bors and Vladimir Petkov get an overview of the podcast and the topics of the season 1. Also, in order to introduce you to the organisation, they do two mini-interviews with Magdalena Horánska - Secretary General of FI