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Cracking The Attribution Code - Part 2: Featuring Oxford Roadies, Giles Martin & Kyle Jelinek

Cracking The Attribution Code - Part 2: Featuring Oxford Roadies, Giles Martin & Kyle Jelinek

Released Wednesday, 22nd March 2023
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Cracking The Attribution Code - Part 2: Featuring Oxford Roadies, Giles Martin & Kyle Jelinek

Cracking The Attribution Code - Part 2: Featuring Oxford Roadies, Giles Martin & Kyle Jelinek

Cracking The Attribution Code - Part 2: Featuring Oxford Roadies, Giles Martin & Kyle Jelinek

Cracking The Attribution Code - Part 2: Featuring Oxford Roadies, Giles Martin & Kyle Jelinek

Wednesday, 22nd March 2023
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This week on The Media Roundtable: Industry Edition, Senior Account Lead Director, Kyle Jelinek and EVP of Strategy and Insights, Giles Martin re-join host Dan Granger for another round of discussing all things attribution and why you should run when someone says they’ve solved audio attribution

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Media Roundtable

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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time. We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to brand marketers, in the most entertaining way possible. You’ll hear from a wide range of voices—past guests include Steven Bartlett (The Diary of a CEO), T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio and creator media, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

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