When selling media, particularly direct, there’s a constant tension and a trade-off when it comes to the clients creative.Andrew “Bag” Sidwell and Michael Dargan join to unpack this very specific skillset that all Media Sales Professionals should developConnect with Andrew on LinkedInConnect with Michael on LinkedInFind out more about System 1 at www.system1group.comFor exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.Edited, Hosted and Produced by Joanne HelderMusic by Donyea Goodman at donyeamusic.biz/onlinestore