Attendees at IMEX America are in for a special treat in the form of the Google Xi CoLaboratory, where the tech giant is teaming up with other exhibitors and speakers to stage sessions and spaces focusing on experience design and inclusion.

Meetings Today’s Tyler Davidson spoke with Kate Walsh, Megan Henshall and Naomi Clare Crellin to discover what Hello! Destination Management, Google and Storycraft Lab are cooking up in concert with other collaborators such as Marriott and Maritz on the exhibit floor at IMEX America 2023, and how the message they are delivering resonates beyond the annual event.