While there are more reasons than ever to stay home thanks to entertainment options like Netflix and Oculus, events are still the essential fabric of our social lives. Whether its a game or a full blown gala, there is intense competition in the digital age to get people outside the house with exciting live experiences.

On today's show, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon learn about the fascinating world of large-scale events and activations from BizBash Media CEO & Founder David Adler (1:10).

Then, NCAA Assistant Director for Corporate Relations Ashley Medlock shares her career path through the non-profit world and explains how the NCAA creates value for their corporate partners through their championships (23:07).

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