If you've spent any time in Atlanta recently, you know how rapidly the city is growing. Young professionals are flocking to the capital of the southeast and no one is leaving, which has led to an ever-expanding map to house the population while also creating more demand for entertainment. On today's show, we'll chat with two industry leaders involved with bringing major games and events to both Gwinnett and Cobb County in Stan Hall and Victoria Kline.First, host Adam Schick and MELT's Director of Public Relations and Community Affairs Mark Harmon discuss building an operation from the ground up, the importance of sporting events to the local economy and more with Stan Hall, the Executive Director of the Gwinnett Sports Commission (1:17).Then, Adam and Mark talk about the importance of social media in fan interaction, how a brand perseveres through dry spells on the field and more with Victoria Kline, the Social Media and Digital Marketing Manager for the Atlanta Braves (16:21).Finally, our MELT U Roundtable features Charlie Leonard (Appalachian State) and McLean Allen (Alabama) sharing their insights about this week's guests and their experiences in the program (29:42).Be sure to subscribe on the podcast app of your choice and please leave a review to help us continue to grow! For more information, visit MELTATL.com.