0:02

All right,

0:02

welcome in to the men are forged

0:04

Podcast. I'm excited to

0:04

interview Julian Hayes. Today,

0:09

Julian coming from just up the

0:09

road in Nashville, Julian's

0:12

Great to have you in. Thank you

0:12

so much for having me, man. You

0:15

know, I, I don't know, I should

0:15

have just came down to the Deep

0:19

South, as we were talking about

0:19

beforehand. And we can get this

0:21

in person, because you are literally right down the street from me. Yeah, we couldn't

0:23

really done that have been fun.

0:27

You know, there

0:27

is one day I think I'll love to

0:30

have a studio, I could just

0:30

like, really do it? Well, but

0:33

yeah, that's what I'm thinking

0:33

here. You know, there's a part

0:36

of me that I want to do. And so

0:36

for right now, in terms of

0:40

bridging the gap between that. I

0:40

know, there's a lot of different

0:43

companies now, at least here in

0:43

Nashville, that offer a studio

0:48

for you to rent for your end,

0:48

right. And so that's kind of

0:51

what I'm looking into doing when

0:51

I do local interviews, because I

0:53

want to do more of that. Because

0:53

I've done a few in person

0:56

interviews, and there's some

0:56

there's something so magic about

0:59

in person interviews. I love

0:59

zoom. Nothing wrong with Zoom.

1:02

But in person, you just can't

1:02

beat that. Even just in

1:04

business, a zoom call and an in

1:04

person business meeting. It's

1:08

two totally different worlds.

1:08

miles apart. I'm with you.

1:11

You're I'm thankful for the

1:11

virtual world. It's allowed

1:15

things for me to meet people

1:15

like you. But the end of the

1:17

day, you're right. There's nothing better than face to face, like the real thing.

1:19

Absolutely. Yeah. Yeah, I think

1:24

it's maybe because I'm an older

1:24

millennial, still a millennial,

1:27

but an older millennial. So I

1:27

have, you know, I'm lucky, I

1:31

look back now, I still remember

1:31

life a little bit. Before we had

1:36

the internet as good as it was,

1:36

I remember I had a computer but

1:39

if it didn't, you had to those

1:39

floppy disks that you put in, I

1:42

still there was a time when I

1:42

went to the library, I had to I

1:46

had to go search for the book

1:46

itself, and everything. So you

1:50

know, we had to flip phones a

1:50

little Nokia's. And it took a

1:53

long time to text. So you really

1:53

didn't want to text so you

1:55

either call the person or you

1:55

waited. So you saw those were

1:57

the good days, right?

1:59

Yeah, cuz you only you

1:59

didn't have the actual keyboard

2:03

to text with. So you had to go

2:03

through each number, the three

2:06

letters. Yeah. So. And that

2:06

taught us about communication,

2:11

because you didn't send needless

2:11

words, because it was it was a

2:15

task in itself to type one word.

2:15

So you were very precise with

2:18

those words. And I think it made

2:18

us a better communicators and

2:21

people now because sometimes

2:21

people send text messages. And

2:23

then it's like sending me a

2:23

thesis. What are you doing? You

2:27

shouldn't use the voice? No, there's something I don't want to read a thesis. Exactly. Yes.

2:28

100%. If I wanted to read I

2:33

could open up a book. Yeah,

2:33

exactly. Or an email sent me if

2:37

you're gonna talk talk too much.

2:37

Yeah, exactly.

2:41

Well, I guess we can go all day on that. But you know, the first world

2:45

problems, right, exactly. First

2:48

of all, this is when you know,

2:48

life is good. When we have time

2:51

to complain. You know, this is

2:51

the thing in the world. I'm not

2:54

gonna go too much on a diatribe

2:54

about this. But, you know, if

2:56

you think about a lot of stuff that we complain about it you hear people complaining about,

2:58

like, if you look at the grand

3:01

scheme of things, you're like,

3:01

man, life must be really good

3:03

for you to go down the laundry

3:03

list of things and to finally

3:05

get to this thing, that's a

3:05

problem. Because for most

3:08

people, they don't have the time

3:08

in the day, they have to work

3:10

way too hard just to get by and

3:10

survive for this to even come up

3:13

as a problem. Yes, there's

3:13

almost there is there's there is

3:20

value in in a level of naivete,

3:20

right, or a level of just

3:25

simplicity. Man, we could probably have a

3:28

discussion on that, right. I

3:30

think, you know, one time I

3:30

interviewed somebody and they

3:33

said some of their best

3:33

employees were people that grew

3:37

up in the country farm boys who

3:37

just like the work, they see the

3:40

work in front of them and they

3:40

do the work versus people who

3:43

grew up in cities. And and I

3:43

would say this mind growth has

3:46

come from being in places where

3:46

it's more diverse, more

3:50

different people from different

3:50

backgrounds and understandings

3:52

and countries and as exposed me

3:52

in my thinking, right. But then

3:58

there is a level of like, at the end the day you got to do the work. Yeah, like so there's a

4:00

dichotomy and there's value for

4:04

both and I guess this is a good

4:04

transition. Julian is like I

4:09

know you grew up in Nashville

4:09

got the south like me, but you

4:11

spent a lot of time in New York.

4:11

Yeah. What would you say your

4:15

background of experiencing both

4:15

what led you to New York and

4:18

really like what would be kind

4:18

of your origin story of really

4:21

what led you into who you are

4:21

today, a brief origin story is

4:24

that so I grew up playing basketball

4:26

had opportunities to junior

4:29

college, but instead of got a

4:29

four year write academically for

4:32

UT Knoxville, and wasn't going

4:32

to the NBA 511 and which is not

4:37

bad height, but if you're going

4:37

to be 511, you're probably gonna

4:39

need to be a point guard or something and you're gonna need to have either needs to be

4:41

really quick. That's not me. I

4:43

needed at least be 6364 So I'm

4:43

gonna be more of a swing man. So

4:48

let's push that aside. My brain

4:48

is going to take me further to

4:50

the athletic talent. So you got

4:50

to UT Knoxville and it's pretty

4:54

similar to Nashville. It's a big

4:54

party school, but it's, it's

4:57

still not the same and

4:57

everything so

5:00

But up bear, I started to, like

5:00

we talk about you started to

5:04

have this exposure, this

5:04

paradigm changing of meeting

5:07

people from different walks of life and it really opens your eyes. Like for me, I did not

5:09

really start eating healthy

5:11

until maybe college and trying

5:11

salads and things, I just ate

5:15

fried food, like my pregame

5:15

meals for basketball was like

5:18

the chicken nugget combo, the 20

5:18

piece, and then large fry and

5:22

large sweet tea, you know, oh,

5:22

to be 616 again, right?

5:26

To burn that off. And so

5:30

and so up there, though I

5:30

probably like most men,

5:35

you get up there, see a bunch of

5:35

pretty women that you gotta

5:38

know, have that confidence. And

5:38

so you're searching for this,

5:40

you're searching for this

5:40

confidence, this magical elixir

5:43

something. So for me, I thought,

5:43

let's just start working out or

5:46

something right? Like, let me

5:46

start working out. So I started

5:49

working out and everything and,

5:49

and so that got me started in

5:52

health. And over the course of

5:52

that I really start to light

5:56

this thing. I'm a business

5:56

major. And I still finished with

5:59

that. But toward the end of time

5:59

thinking I don't really want to

6:02

do this marketing thing. Because

6:02

I initially thought marketing

6:06

was I was going to be in a big

6:06

office and get the dress up and

6:10

just give ideas all day. I just

6:10

want to be idea guy

6:15

did a little small internship

6:15

for once. It didn't last long.

6:18

And they talk talking about

6:18

account executive and sales and

6:22

stuff. And I'm like, Nah, Nah,

6:22

man, I'm good with that. We're,

6:26

we gotta call audible on that.

6:26

No, thank you. And so. So you do

6:30

that. So I started to do the

6:30

prereqs for medical school. And

6:33

that's what takes me to New

6:33

York, I get accepted. Go to New

6:35

York. And man, New York is a

6:35

very different place than

6:41

itself. So the first thing I get

6:41

up, right, I see a guy dance

6:44

with a boombox. I'm like, this

6:44

ain't Tennessee. This is not

6:47

Tennessee. But you know, when

6:47

I'm up in New York, the cool

6:51

thing about New York is you can

6:51

go to Starbucks here in

6:53

Nashville, and people are just

6:53

going about their job and

6:55

everything. But for whatever

6:55

reason, maybe it's divine

6:58

intervention or whatnot. I

6:58

always had

7:02

the craziest conversations in

7:02

different cafes, when I ventured

7:05

out throughout the city, some

7:05

people are working on different

7:08

startups. These people have big

7:08

dreams they're getting on

7:10

Broadway, they're actors, of

7:10

singers, all these different

7:13

things to have these big dreams.

7:13

And there's a passion with that

7:16

it's so contagious to be around

7:16

someone who just is bursting

7:19

with energy. And that's not me,

7:19

school is easy. You know, you're

7:22

just, I'm just relaxing, you

7:22

know, show up, take a test, get

7:25

some answers, get a grade, over

7:25

the course of time, you're going

7:28

to get a known most likely

7:28

you're going to get a job making

7:30

a pretty good salary. And your

7:30

first generation you feel good

7:34

about this now that my parents

7:34

or anybody went to college. So

7:36

this is the proven path. This is

7:36

what they told me to do. You go

7:39

to school, you'd be successful.

7:39

And at some point, I'll get a

7:42

white picket fence. And I'm

7:42

living the American dream. But

7:46

deep down inside, I always had

7:46

these voices of like, Man, this

7:49

ain't it. This is not it. This

7:49

is not it. And it just gets

7:52

louder as you keep living life.

7:52

You can't suppress that voice. I

7:55

do have a theory that people

7:55

sometimes use alcohol and other

7:58

vices to kind of suppress that

7:58

voice that they know they should

8:01

be doing something but they're

8:01

not doing. That's probably a

8:03

whole nother conversation in itself. But the one pivotal moment in

8:06

New York, don't I remember I was

8:09

at this place the Lower East

8:09

Side, I'm at the Yuka bar. And I

8:12

shouldn't be in class. But I'm

8:12

not. I'm having some drinks a

8:15

Kapadia, and it's a beautiful

8:15

blonde, pretty pretty blonde

8:19

should ask her out. But I was

8:19

really fascinated by her story.

8:22

And so I even forgot to do that.

8:22

And so she's talking. And she's

8:26

traveling and she's doing her

8:26

work. And I what I hear is that

8:29

you're combining your passion,

8:29

with your purpose. You're

8:32

combining all in one, you're not

8:32

separating work in life, you're

8:36

making all these things go to

8:36

Canada and like Dale, I need

8:39

that. I need that. So I'm

8:39

sitting in an anatomy exam, it's

8:42

like three hours, I look up

8:42

halfway. And I'm just like, Oh,

8:45

my goodness, this is really not

8:45

it. I still finished the year I

8:49

come back home in Nashville. And

8:49

I just decide that I'm not going

8:52

to go, the government can always

8:52

give me money to go back to

8:55

school. But I got to take this

8:55

opportunity and just figure it

8:58

out. And that's kind of the

8:58

origin story. It didn't there's

9:02

of course, a bunch of different

9:02

turns and twists throughout the

9:05

journey over those last seven,

9:05

eight years. Yeah, man. So I do

9:10

want to plug your website. So

9:10

executive health.io. So I think

9:15

there's a there's a where, like,

9:15

that's interesting, you hit on I

9:18

imagine, you've become aware and

9:18

a lot of executives and leaders

9:22

you help there's a pain point

9:22

that they have. What was kind of

9:28

I mean, it sounds like your pain

9:28

point was just the feeling stuck

9:31

feeling. And what led you to

9:31

kind of go in kind of the What's

9:36

the origin of the idea of Ooh,

9:36

there's a group of people that

9:41

need something, my expertise or

9:41

my passion and purpose in that.

9:45

So where what was the journey

9:45

like of discovering your

9:48

purpose? I think my purpose was always

9:50

to, you know, for me, the

9:53

meaning of life is its growth

9:53

and evolution. You know, just

9:57

simply its growth in evolution,

9:57

but also value

10:00

Freedom and having control. And

10:04

so leaving medical school, I

10:04

knew I wanted to be involved in

10:07

health, didn't know what

10:07

capacity. So initially I saw, I

10:11

just did a personal training job

10:11

at my gym, I got paid peanuts,

10:14

and I was working in a call center as well, which is kind of the drop off,

10:17

you know, when you go from being

10:19

a king. And everybody's, like

10:19

applauding you, because you're

10:22

in med school, then you go to

10:22

working at a call center and

10:24

getting paid 725 for training sessions. It starts to humble you a little

10:27

bit. But I've met some really

10:30

good people got to build my

10:30

skills as well in terms of

10:33

talking to people from all

10:33

different walks of life, and

10:35

finding ways to connect

10:35

instantly, even though we come

10:38

from way different backgrounds.

10:38

Now.

10:42

So you start this personal

10:42

training journey. And it's

10:45

initially things of just like

10:45

lose fat for 12 weeks, kind of a

10:49

lot of stuff you see on

10:49

Instagram, now just fat loss,

10:51

typical stuff, you talk about

10:51

the masses with, you know, I,

10:55

but I start to want more of

10:55

myself, I get bored with it,

10:59

I've kind of done all this

10:59

stuff, getting being super lean,

11:03

and all that stuff, it's boring

11:03

to me, there's another tear, you

11:06

know, what motivates you at 2627

11:06

with your health, it's going to

11:10

be different as you start to get

11:10

into your 30s a little bit. And

11:13

then I also started to see my

11:13

family, my dad was a big

11:15

inspiration. And then I started

11:15

looking at my family tree, and a

11:18

lot of family members who were

11:18

on dialysis. Some amputees,

11:23

you start to see those things

11:23

and you wonder, are my genes my

11:26

destiny or not. And so I started

11:26

seeking out knowledge doing some

11:30

independent study. Luckily, I

11:30

find mentors. And I started

11:33

thinking about health optimization. So this is the natural evolution of me, that's

11:35

going to be reflected in my

11:38

work. Executive health is

11:38

relatively new, my original

11:43

company, and what I was

11:43

incorporated as this artifice in

11:45

life, but then just through talking

11:47

with different executives,

11:50

entrepreneurs, leaders, I was at

11:50

a dinner, actually. And this is

11:53

where this idea came up. I was

11:53

just talking. And they were

11:56

like, Why don't you just change

11:56

it to executive health that I

11:58

Oh, it's easier to understand

11:58

this what you do already? And I

12:03

was like, Well, I don't know. I

12:03

guess I will.

12:07

So, but how did I even come up

12:07

with that? That's one of the

12:11

reasons but also, I just started

12:11

talking to people. And I started

12:15

to hear different ways that

12:15

people were struggling different

12:18

things that they would like. And

12:18

I saw a need in the market, it's

12:23

going to take some time, because

12:23

I'm ahead of the curve on a lot

12:25

of the things. But I know I'm in

12:25

the right direction now. Because

12:31

I feel much more energized these

12:31

days. And even and even the days

12:35

where a lot of days, when you're

12:35

creating something, or even if

12:39

you're rising up the ranks in

12:39

the corporate world, there's

12:42

gonna be a lot of times where

12:42

you're gonna keep doing things.

12:45

And there's no results to show

12:45

for it. You have no idea why you

12:48

keep doing this, because there's

12:48

no proof visibly that you can

12:52

see, even if you feel it. And that's a key distinction.

12:55

That's a key reason why a lot of

12:57

people quit. It's almost like

12:57

you're harvesting out in the

12:59

ground. You're planting seeds

12:59

and everything. You don't see

13:03

anything coming to fruition,

13:03

because nothing's sprouting up.

13:06

But underneath that surface,

13:06

you're building momentum, you're

13:08

actually building the

13:08

vegetation. And you just got to

13:11

have the faith in and that's

13:11

where that came from. Man.

13:15

That's interesting. So did you

13:15

in the midst of that?

13:19

I mean, one, yeah, one, and this

13:19

is my curiosity. And my my

13:22

listeners, you know, I'll

13:22

probably overuse that word, but

13:25

I am just naturally because I'm like, Man, this is so fascinating. As someone who

13:27

wants to serve hurting leaders,

13:31

you know, executives that I want

13:31

to help them lead better. A lot

13:35

of times it can start with just

13:35

your own personal health. So

13:37

yeah, how, where, where did you

13:37

find that niche of like, ooh,

13:41

executives, these are the people

13:41

that really kind of needs what I

13:45

have to give. Yeah, I thought

13:45

about, you know, I thought about

13:48

some of the things I offer and

13:48

some of the things I do like

13:51

when you're looking into different bio hallmarks of aging, when you're looking into

13:52

genetic testing, and different

13:55

wearables and biometrics like

13:55

that. The masses are not really

13:58

interested in it, they're usually going to be late adopters. Me, for instance, I

14:00

mean, intermittent fasting is

14:03

big to a lot of people now.

14:03

Intermittent fasting, I, we've

14:47

known about that, and message

14:47

boards to try that stuff out in

14:50

like 2005 or six. Right. So

14:50

there was cultures for centuries

14:55

have been doing it. Yeah, of

14:55

course, everybody had to do it,

14:58

right. Yeah, could eat right. Yeah. So

15:00

you think about those things.

15:05

And I just thought about the

15:05

personality type. Usually, it's

15:09

gonna be someone who's early

15:09

adopter. And then I thought

15:11

about what type of person do I

15:11

actually enjoy working with?

15:15

Being honest, a lot of times, I

15:15

think we, I think a lot of times

15:17

we pick clientele even I just

15:17

did this at first, we put we

15:21

pick whoever wants to pay us. So

15:21

we're almost like a mercenary.

15:25

Whoever has the highest bid or whoever is just going to pay me I'm going to do it. You're just

15:26

a mercenary. Nothing wrong with

15:29

that because you do get to put food on the table. But at some point, you start to feel it when

15:31

you're not working with the

15:33

right people. It's a lot of

15:33

friction. And so I thought about

15:37

who are my dream clients, even

15:37

if I don't have any right now?

15:41

What absolute love to work with had a

15:41

Genie in a Bottle always came

15:44

back to like leaders, executives, entrepreneurs, people who are forward thinking

15:46

people who are really trying to

15:50

push the needle really trying to

15:50

create a better world. I never

15:53

saw myself as a person who's

15:53

going to be like, the person who

15:57

has sold out stadiums that I

15:57

don't really want to deal with

15:59

that. But I can't be the person

15:59

almost like a hockey assist. Who

16:03

helps who directly leads to the

16:03

goalscoring so I can help the

16:06

leader who's going to impact the

16:06

masses. And I'm still getting a

16:09

hockey assist in terms of

16:09

impacting a lot of people. So

16:12

that's one one way. But then I

16:12

also thought about

16:16

when I think about concierge

16:16

service, because I got this from

16:19

restaurants and hotels, who

16:19

would have who really appreciate

16:22

that people who are time

16:22

constrain what type of people

16:25

those once again, it's going to

16:25

be executives and entrepreneurs.

16:28

And so if I and, and so it just

16:28

logically added up. And then I

16:33

combined it with what I feel.

16:33

And then kind of myself, who do

16:36

I see myself as even if I'm not

16:36

that person right now? Who do I

16:39

see myself as years down the

16:39

road, I see myself hanging with

16:43

these type of people talking with these kinds of people. Because we want to create

16:45

solutions. We want to create

16:47

jobs for the world. We want to

16:47

do all these great things. So

16:50

that's what I saw myself. So I

16:50

might as well start to create

16:52

something like that. Yeah. Oh,

16:52

that's cool.

16:57

And so what Yeah, I mean, I

16:57

would love to just just to share

17:00

with my audience, what is that

17:00

process? Yeah. Because I think

17:04

there is some audience out

17:04

there. Like, I mean, it really

17:07

is interesting, as much

17:07

information we have.

17:10

There's almost gotten, we've

17:10

gotten too much information when

17:13

it comes to our health, right?

17:13

Where there's 700 different

17:16

diets you could do, there's

17:16

different types of workouts and

17:19

you know, you know, there's

17:19

CrossFit, there's orange

17:22

therapy, there's all this stuff.

17:22

So how, yeah, what Where have

17:25

you seen? Yeah, where it's kind

17:25

of the entry point that you've

17:28

taken? Or, if you would, I mean,

17:28

take us liberal in the journey

17:30

of what you take us through, but

17:30

really, what's what's level?

17:33

What's level one? What's the

17:33

entry level point? Yeah. And

17:35

see, that's the secret. That's

17:35

another reason I forgot to

17:37

mention is that I saw the way

17:37

the world is going in terms of

17:40

health. I can go to chat, GBT, I can use

17:42

a lot of different services. Now

17:44

to find a quote unquote, custom

17:44

nutrition plan. It's not really

17:47

custom. But you can go, I can go

17:47

on Google, find a nutrition

17:50

plan, I can go on Google and

17:50

find a 12 week 16 week workout

17:52

plan, it'll be pretty

17:52

serviceable. So if that's my

17:56

main thing, I'm still a

17:56

commodity, right. And so I don't

18:00

want to be a commodity, I have

18:00

to work way too hard for a

18:02

client that I'm probably not

18:02

getting enough paid for, for my

18:05

services, and then you got taxes

18:05

and all that stuff, and didn't

18:08

investing back end to

18:08

everything. So

18:11

I had to back out of that.

18:11

That's a lesson I learned during

18:14

my initial iteration. Now,

18:18

the whole process, so when people say custom, and

18:20

truly unique, I really wanted

18:24

that. I really wanted that. And so what does that look like

18:28

when I asked myself that

18:33

we start unique from a cellular

18:33

level. So the first thing is I

18:36

need our blueprint. And so

18:36

that's starting with a genetic

18:39

report. So every person I look

18:39

at is a blank canvas.

18:44

I'm coming in with no

18:44

assumptions, nothing. And we're

18:48

just going to collect a bunch of

18:48

data. And then one of my

18:51

superpowers, things I enjoyed

18:51

the most is to look at all this.

18:55

And to make a story out of it,

18:55

connect all these different

18:58

things. Because we're all just

18:58

one giant system, this all

19:02

together and thinking, Okay,

19:02

well, what this person said,

19:05

from how this person's worldview is, this and what their data says,

19:08

This is how we're going to

19:11

start. And then this is this is

19:11

where we're going to go maybe

19:13

halfway. And this is where we're

19:13

going even long term. So I think

19:17

near far and beyond, in terms of

19:17

in terms of progress, because

19:22

you got to have something near

19:22

or pretty close, because you

19:25

want to start building momentum

19:25

for the person. So you can't

19:28

say, Hey, this is a 12 month

19:28

process, I enjoy that kind of

19:30

thing and say, Hey, this is a 12

19:30

to 18 month project. Most people

19:33

don't need it quick when they

19:33

need that dopamine. So that's

19:36

why I have my near, but the

19:36

actual tools and everything. So

19:41

some of the basic things is a

19:41

genetic testing,

19:45

to get their DNA report to kind

19:45

of know, give us a rough idea

19:48

with nutrition and training,

19:48

hormones sleep, all that's going

19:51

to look like in terms of the genetic meaning because there's not a one size fits all correct.

19:53

Yeah. Because yeah, we're 99.9

19:59

So percent the same, but

19:59

definitely 1% is a huge

20:02

difference. Right? Yeah. And

20:02

then you didn't, you know, but

20:06

sometimes when you have your

20:06

genetic report, you have your

20:08

genes. Like for my for my

20:08

example, I have a super high

20:10

propensity for blood sugar

20:10

issues. Some people call it

20:13

diabetes, and just general blood

20:13

sugar cardiovascular problems,

20:17

but just because you have the

20:17

gene does not mean it's actually

20:20

expressing. So that's a key

20:20

thing that you cannot take these

20:23

things as absolute. And so

20:23

therefore, and how do I know

20:26

that? Well, that's when you also

20:26

include bloodwork as well so you

20:30

order a comprehensive lab report

20:30

to get bloodwork so I can check

20:33

my fasting glucose, my fasting

20:33

insulin and my a one seat to see

20:37

is this actually expressing or

20:37

not? So that's a way to count

20:41

And that shows too, then I like to do just a general

20:44

health assessment, kind of learn

20:47

the background, learn a little

20:47

bit about the family, learn a

20:51

bit where they're seeing health,

20:51

in terms of what are they

20:53

looking at in terms of the lens,

20:53

some people think they have a

20:55

sleep problem, some people is a

20:55

food problem. Some people said,

20:58

motivation problem, whatever it

20:58

is, that gives me an idea.

21:03

And next is we're going to also

21:03

add a omega three report. Right?

21:09

Yeah. And then I have a tool

21:09

here called Firstbeat. It's a

21:13

company, it's a device you wear

21:13

for three days, it's going to

21:15

keep up with every heartbeat for

21:15

those three days. And what that

21:19

does is, is we're looking at

21:19

kind of the division between

21:23

sympathetic and parasympathetic,

21:23

fight or flight, rest and

21:26

relaxation. A lot of us hard

21:26

charging leaders and people

21:29

people get after it. We're

21:29

pretty dominant on the

21:32

sympathetic and hard charging.

21:32

And so we want to try to see how

21:36

far off we are with that

21:36

balancing. Let's see what we can

21:40

do to kind of bring this to into

21:40

a little more harmony. You're

21:44

also getting a sleep report with

21:44

that looking at how you're

21:47

sleeping, the quality of sleep, that you're getting the breakdown that they were looking

21:48

at exercising your VO to.

21:53

And heartbreak HRV. So you're

21:53

getting a whole initial

21:56

comprehensive report, kind of

21:56

like you said, where you stand.

21:59

And what that does is also like,

21:59

most importantly, it lets me see

22:02

how you're living. And it also

22:02

gives you a reflection of how

22:05

you're living. It gives you a

22:05

baseline of where you stand, and

22:09

then things that we can start to

22:09

tackle one by one, there's a

22:11

couple of little other pieces

22:11

that's added, like a age report

22:16

to say, What's your age

22:16

chronologically compared to

22:19

biologically, that also gives

22:19

you an idea of how you're living

22:23

currently right now and how

22:23

you've been living. And none of

22:27

these things, the good thing is

22:27

absolute and set in stone. But

22:29

what it does is most importantly, it gives us a baseline for where you are. And

22:31

now we can always compare to

22:35

where you're to where you're

22:35

going afterwards. And to see is

22:38

the supplement regimen, the

22:38

exercise regimen, the lifestyle

22:40

regimen, and other protocols.

22:40

Are these having some type of

22:45

positive benefit in terms of all

22:45

these other initial data entry

22:48

points. And there's a whole host

22:48

of other different things like

22:52

like a neurocognitive exam on

22:52

the computer that you can do to

22:56

see how quick your brain is

22:56

processing and and homos it and

23:00

a couple other things. But

23:00

that's it for the majority. Wow.

23:04

That's that's pretty awesome.

23:04

Just and you come into? I mean,

23:08

like you said it's say the

23:08

Acconci errs. So are you coming

23:11

in their office, you're coming

23:11

in, you're fitting into their

23:13

schedule when you go do some of

23:13

these evaluations? Yeah, so a

23:16

lot of those are a lot of those

23:16

can be done, a lot of those can

23:19

be done virtually. So I ship

23:19

everything to them. Go I can

23:23

order I can order the last and

23:23

have them show up long as

23:26

they're not in New York, New

23:26

York is as much as I love New

23:28

York. New York's bureaucratic

23:28

processes, and everything is

23:32

absolutely asinine. I'm sorry,

23:32

she lives in New York, I think

23:35

it's terrible. But it because I can't really

23:38

order anything in New York. And

23:41

so that's, that's why it's

23:41

problematic. So

23:45

but yeah, for most places, I can

23:45

just order some labs free to

23:49

show up, you go there or in some

23:49

place, they can even come to

23:51

you. There's an option where I

23:51

have partnerships with doctors

23:54

and everything to do in person

23:54

evaluations on certain tests

23:58

that I can't do. Yeah, yeah. So

23:58

like, I like things like CAC

24:01

scans, and a couple other

24:01

different things. Can't do that,

24:05

obviously, since we're not a

24:05

doctor. And so.

24:09

But there is a in person

24:09

component, depending on the

24:12

amount of detail and stuff that

24:12

you want to do. Oh, yeah. But a

24:16

lot of this can be done just

24:16

virtually in everything. Yeah.

24:21

Oh, man. So So you got to, if we

24:21

could just back up a little bit.

24:24

We got an athletic basketball

24:24

background, business degree,

24:28

medical school, personal

24:28

trainer, and like all of this is

24:31

just kind of seemed set in New

24:31

York. Yeah, man. That's it.

24:37

A host of things. And so, and

24:37

establishing partnerships. So

24:41

that's, that's been a key thing

24:41

is to be able to,

24:45

because you hear people say, at

24:45

least I heard people have my

24:49

personal trainer here. I gotta

24:49

do my nutrition here. I got to

24:52

do this other thing here. And so

24:52

I thought, why not just bring

24:55

this all in house, and do the

24:55

best I can. And so that's why

24:58

like, I don't really do the

24:58

fitness programming anymore. I

25:01

have a I have a friend who's an

25:01

expert at fitness programming.

25:04

And I'm glad to share the pie to

25:04

bring experts at it. Because I

25:10

think we can we can go faster.

25:10

When we when you have people

25:13

surrounding you. That's a lesson

25:13

I had to learn. I'm only child.

25:16

So my natural inclination is not

25:16

to network. It's not to talk to

25:20

people. It's not even to do podcasts interviews. I used to be a huge introvert and unmute,

25:22

which you probably can tell now.

25:26

You know, thank you for

25:26

Toastmasters and other different

25:29

events that really kind of

25:29

helped me break out of my shell.

25:32

Yeah. So you have people who

25:32

kind of

25:37

are specialists in certain areas

25:37

I know about but I'm not the

25:40

foremost expert. Get. And I really want to focus

25:41

on the essentially being a CEO

25:46

of their health. And yeah,

25:46

Operation aspects and coaching

25:49

them. I enjoy looking at all the

25:49

data coming up with a story

25:52

coming up with a game plan and

25:52

then deploying from there. Yeah.

25:56

Man, Julian, you just hit on two

25:56

things. So I think for the 20

25:59

year old guy right now, just

25:59

from from your story, one is

26:03

like, sometimes you got to just

26:03

keep swinging, keep trying new

26:07

things from your store, like,

26:07

like you just pivoted, you kept

26:11

pivoting to find stuff and, and

26:11

nothing's wasted. You've been

26:14

you've used every little thing

26:14

for what you're doing now.

26:17

Absolutely. Ban and then a

26:17

second, go. Everything,

26:22

everything this is especially

26:22

the 20 year old. Yeah, oh, man,

26:26

if they're in school, I might

26:26

get in trouble for saying this.

26:31

I might get in trouble for just

26:31

like to say it, I just really

26:34

feel it, I would focus a little

26:34

less on really striving what

26:38

your grades unless you're you have to do something like medical school, or something

26:39

like that, where grades are

26:42

important. But even then I kind

26:42

of I wrote a very good essay,

26:46

that helped me get into medical

26:46

school wasn't my GPA wasn't the

26:49

highest compared to other

26:49

people. But I have a very good

26:51

life story, because I had

26:51

hobbies I had other interest is

26:54

a well rounded individual. So

26:54

where am I getting with this?

26:58

That is one of the best times to

26:58

form relationships with those

27:01

people. And to network and to

27:01

build friends. I wish I did

27:04

that, because the thing is 1015

27:04

years later, because I'm 36

27:10

right now, some of these people

27:10

are going to have some great

27:13

positions and companies are

27:13

doing, doing great things, and,

27:17

and keeping them in your

27:17

network. It's a great time to

27:20

collab, and to really all

27:20

succeed together. So I have a

27:23

few friends in my life who are

27:23

who are doing very good in the

27:27

corporate world, and things I

27:27

can learn from talking to them

27:30

use it as a resource. So you

27:30

just never know where people are

27:33

going. But it's also a great way

27:33

to just start building

27:36

relationships. Because what, you

27:36

know, I thought, talent, and the

27:40

smartest, knowing everything is

27:40

all you needed. And it's really

27:44

not because I promise you this,

27:44

a lot of the people that you see

27:47

prominently, like, in health or business on TV,

27:50

they're not the smartest people,

27:54

trust me, trust me, especially

27:54

with the health people because I

27:56

know a lot of health people,

27:56

smart as hell, people I know are

27:58

just terrible at marketing and

27:58

stuff. And they're not really

28:01

concerned with it. So you're not

28:01

going to hear about them. But

28:04

you're gonna hear about the other people because they keep taking swings, but they're

28:06

taking swings in marketing and everything and just consistently

28:08

putting themselves out there. So

28:12

separate those things, focus on

28:12

relationships, and like you

28:14

said, everything that you do is

28:14

an opportunity to learn from,

28:18

you know, so even from working

28:18

in a warehouse, even for working

28:21

in a call center, I took

28:21

different influences. From

28:24

there, I know how to relate to

28:24

people, ranging from a super

28:27

wealthy person, to a very blue

28:27

collar working class person, I

28:31

can relate to him and share our

28:31

story, even if we don't live the

28:34

same life, I can relate to him.

28:34

And that helps you with

28:37

communicating. So wherever you

28:37

go, you can communicate and

28:40

relate to people build

28:40

relationships better. And it's

28:42

also good from a business, even

28:42

from a leadership standpoint,

28:46

because leadership a lot of times in, which is different than what I

28:50

thought it was. But from a

28:52

leadership standpoint, it's getting the buy in getting

28:55

people to believe in you. And

28:57

one of the ways to people to

28:57

believe in you is for them to

29:00

know that you are similar to

29:00

them, and that you kind of have

29:02

some kind of viewpoints and

29:02

commonalities with them. That's

29:06

going to build that connection

29:06

together. And so that's kind of

29:10

a few things that I would tell

29:10

that a 20 year old and just stay

29:13

curious, stay curious the world.

29:13

The world really wants you in a

29:18

box, they will do everything

29:18

they can to place you in a box

29:21

to place you in this identity. I

29:21

still got family members now

29:23

they're like, Well, when you

29:23

were 25, you didn't think like

29:26

this. And you did this like

29:26

Dude, I'm 36. Now,

29:31

if I'm thinking the same at 25

29:31

at 36, and nothing's changed, or

29:37

something, something went wrong.

29:37

Something went wrong. Yes, yeah.

29:42

Yeah. I mean, which is like I

29:42

think is what I love about this

29:44

podcast, I interview men like

29:44

you, it's what ends up is the

29:48

common theme of all of them is

29:48

like they've learned how to fall

29:50

forward. Everybody falls,

29:50

everybody gets humbled. It's

29:54

like they just fail forward.

29:54

Yeah, everything's not linear,

29:57

like the trajectory of success

29:57

is not linear. Like, you'll have

30:01

a good winning streak, and then

30:01

you might end up losing it all.

30:04

Yeah. And then you gotta start over. But I like to think of things

30:07

for a reason. So for me, that

30:10

was something I actually

30:10

struggled with, was that, you

30:12

know, at I wrote a book I wrote

30:12

a book years ago, and I had a

30:16

pretty decent fitness business. But it was almost like a, let's

30:19

use talk a little sports. So I'm

30:22

a big fan of teams like the six

30:22

I'm a Philly sports fan, but

30:26

I'll use the Sixers 260s were

30:26

known for taking a few years

30:29

ago, they were awful. But before

30:29

then they were very mediocre

30:33

team and they were always an

30:33

eight seat and so that's great.

30:36

You played number one seat, you

30:36

might win a game three or game

30:38

four, but then you're gonna lose

30:38

it. You're losing in five

30:41

definitely Yeah, this is post Barkley is

30:41

that this? Oh, this is post.

30:45

This is post Iverson post the.

30:45

Yeah, so this

30:50

was really good. Yeah, this is

30:50

before they got Joel Embiid. And

30:55

the whole, you know, process and

30:55

so

30:58

I liked that mentality, even

30:58

though you're losing, because

31:02

I'm I'm a believer in

31:02

championship or bust. That's

31:05

just my mentality, you know,

31:05

championship or bust. And I

31:08

think sometimes when we're

31:08

really having that purpose, and

31:11

I think about the book with that

31:11

book, The Alchemist. Yeah. And

31:15

you know, we're Santiago, we're

31:15

having that Santiago moment. And

31:18

so if you're uncertain, and you

31:18

don't know, if you're getting up

31:21

on the street, you don't know if

31:21

you're just gonna have to go

31:24

back to work or whatnot. But you never feel more alive in

31:26

that moment. I could tell you, I

31:29

never feel more alive. It is

31:29

stressful sometimes to think. I

31:33

don't know, man, I don't know

31:33

how this is gonna work. You have

31:37

no idea about the hell but I

31:37

just believe that, you know, the

31:40

what? And you know, your why.

31:40

And you're just gonna figure it

31:44

out. Yeah. And I, and I think

31:44

that's yes, we're having belief

31:47

in faith in yourself and belief

31:47

in another power can come into

31:51

play with you there. Yeah,

31:51

absolutely. So, I mean, I feel

31:56

like I'm about to pivot here. There's something Yeah, there was a second thing I want to

31:58

just recognize, and you just hit

32:00

on it just now was for 20 year

32:00

olds is, is the self awareness,

32:05

especially when you're not

32:05

naturally bent this way. As an

32:08

introvert of like, I need

32:08

others. And I need to surround

32:11

myself with high quality people.

32:11

I mean, it's like, generally

32:14

like you show me your level of

32:14

success. Show me the people

32:17

around you. Like, that's, that

32:17

really matters. And so you

32:21

really hit on that that was the

32:21

two things. Okay. Yeah, you

32:25

really, like, I appreciate you

32:25

saying that. So but then

32:27

something off of us said now,

32:27

and I'm like, Man,

32:31

hit Yeah. How did you? I mean,

32:31

you've kind of already hit on

32:35

this, but like you said, we'll

32:35

learn, you know, your why, you

32:37

know, your what? You know, how would you

32:39

encourage that guy 25, you're

32:42

who you are 25 to go figure that

32:42

out?

32:46

Man. You know, for me, I

32:50

you know, for me, it was a lot

32:50

was my father was a lot of

32:54

inspiration for that, because my

32:54

father was really sick for the

32:56

last 10 years of his life,

32:56

especially the last four years.

33:00

That's why I was home being a

33:00

caretaker. And, you know, when

33:04

he says things like, you know,

33:04

I'll give everything to just be

33:08

able to walk again, you know,

33:08

because you have to learn how to

33:10

walk with a amputated leg with a

33:10

prosthetic, and just drive. He

33:15

think about basic things like

33:15

that. And then think about my

33:18

grandfather, who passed before

33:18

that he didn't have a father,

33:21

his father got killed. get shot, it was when he's a

33:23

little boy. And so you get the

33:26

thinking like, Man, I'm pretty lucky. If, if my biggest worry if my

33:29

biggest problems was, maybe this

33:34

funnel is not working

33:34

hypothetically. Or maybe, maybe

33:38

I don't got all the clientele I

33:38

want. Or maybe my investments

33:40

are not going like they want

33:40

right now. Maybe I'm not being

33:43

recognized enough in my job

33:43

right now. And I want to rise up

33:47

the ranks. In the grand scheme of things,

33:48

it's not that bad. And then I

33:51

think about the alternative.

33:51

What else do I have to do? Like,

33:55

I literally have nothing, I

33:55

don't really have a plan B. I'll

33:58

go do side jobs and something

33:58

but I'm not stopping with this.

34:01

You know, I'm just gonna keep

34:01

going and just figure something

34:03

out. Because I don't like the

34:03

alternative. You know, I

34:07

personally for myself, I

34:07

couldn't live with myself. And

34:10

because there's a very nasty

34:10

virus. It's the worst virus at

34:14

all. You won't see that on TV.

34:14

And this is called regret. Yeah,

34:19

that is a sickening feeling. I

34:19

heard that way too much. You

34:22

hear too many old hits talking.

34:22

Man, I wish I did this something

34:27

years ago, or I wish I wish, I

34:27

wish, I wish. I'm like that. And

34:32

you can just feel it. You can

34:32

just feel it sometimes when you

34:35

talk to someone and they're full

34:35

of regrets fill up full of what

34:38

ifs. And they're getting closer

34:38

to the end of the road. And

34:41

they're just like, thinking

34:41

about the person they could have

34:44

been that they're not all

34:44

because they either didn't take

34:47

a chance all because they

34:47

listened to people outside in

34:51

outside of them say things

34:51

naysayers, down, they're down

34:54

their vision down their, their

34:54

dreams, or they just didn't

34:58

stick with it, for whatever

34:58

reason. And I just can do that.

35:03

I just could do that. Not after

35:03

seeing what my the people before

35:07

me came through. And so it just

35:07

didn't make sense. It just

35:11

didn't make sense for me. And I

35:11

think not everyone's going to

35:14

have that story. So I think you

35:14

have to find what resonates with

35:17

you and just really explore your

35:17

story. Look at kind of look at

35:21

this like adventure and like

35:21

like your domain, your

35:25

character. Kind of detach

35:25

yourself a little bit from

35:28

yourself, your ego and look at

35:28

yourself as a character. So

35:31

whatever has happened in the

35:31

past look at it that as this is

35:33

just part of your story arc.

35:33

This is the Joseph Campbell.

35:38

Call to Adventure. You know the

35:38

story arc right like Luke

35:40

Skywalker He's a he's a nobody blah, blah,

35:41

blah, didn't he becomes a Jedi.

35:44

This is just your story arc. So

35:44

whatever happens, whatever you

35:46

are right now, this is just part

35:46

of your story, to celebrate

35:50

later on and to share with other

35:50

people and inspire them. But

35:53

every person is going to be

35:53

different. We're all going to

35:55

have different things. What I'm

35:55

motivated and inspired by is

35:59

different than what's some of

35:59

your listeners are going to be

36:02

motivated and inspired by. And

36:02

so you do have to do some self

36:04

reflection, some soul searching,

36:04

you can start by maybe praying,

36:08

start by just meditating in

36:08

really getting in tune. And just

36:12

having silence, and I promise

36:12

you, it will come. You won't be

36:16

instantaneous, but it will hit

36:16

you at some point of what what's

36:20

your rhyme and reasoning. All

36:20

this is for? Yeah. And so it's

36:25

not like it's not a black and

36:25

white answer. It's a lot of

36:28

ambiguity with it. But finding

36:28

that is good. And maybe one way

36:33

to help is create an anti

36:33

vision. I know we talk a lot of

36:35

times about vision, but I think

36:35

about an anti vision. And I

36:39

think about the person I despise

36:39

the most the person I don't want

36:42

to be, you know, I have a lot of

36:42

enemies. So for me, one of those

36:46

is a victim mentality. And so I

36:46

write that character out how he

36:51

acts. And so I think about that

36:51

person, a lot of times of who

36:55

this person is, and I don't want

36:55

to be associated with this

36:58

person. Not at all. It's like

36:58

Michael Jordan.

37:02

What he did some nights when the

37:02

bulls were playing a very crappy

37:05

team, their 10 Win team, and

37:09

there's no reason really give it

37:09

your all. But he did. He came in

37:12

and crushed him still. Because

37:12

he created these stories in his

37:15

head, he created his own stakes.

37:15

Maybe it was a reporter, a local

37:19

newspaper reporter that said the

37:19

slightest thing about him, maybe

37:22

it was he heard something or he

37:22

just created something that got

37:25

him got himself ready to

37:25

perform. And that's kind of what

37:27

I think about. Yeah, that's so

37:27

good, Julian because I something

37:31

I talk to my clients a lot is

37:31

like, to we want to be the

37:36

character we all know a great

37:36

story is when the character is

37:38

driving the story. We want to be

37:38

the characters driving story,

37:42

but too many of us we want to be

37:42

the passive character, we want

37:45

it just to happen. We want to

37:45

wait around for it, you know,

37:48

take the victim mentality. And

37:48

instead of being the driver of

37:52

our story, and therefore the

37:52

drivers story is like like you

37:55

said, Luke Skywalker, he went

37:55

out and took risk he left the

37:58

familiar, you know, and a good

37:58

opportunity right now is with

38:03

the way the world is right now

38:03

and potentially is what some

38:05

things that are upcoming in terms of the market and everything. This is an

38:07

opportunity for you to really

38:11

set yourself apart. If you think

38:11

about the world now it's never

38:14

in our hurt Dana White say this.

38:14

And I don't remember the whole

38:17

quote, I wonder if I could find no, I probably can't find it real quick. But he um, he talked

38:19

about how in today's time, it's

38:22

never been easier to really

38:22

succeed in place yourself and

38:25

separate yourself from people.

38:25

Because most people just don't

38:29

have that mentality anymore to

38:29

get after. Right? Life's very

38:33

comfortable. It's it's almost like, you hear

38:36

people embrace being mediocre

38:40

and average, nothing wrong with

38:40

that. There's really nothing

38:43

wrong with it. As long as you're

38:43

okay with it internally and

38:46

spiritually in everything. If

38:46

you're okay, with just a

38:48

comfortable, easy life, you're

38:48

fine. But a lot of people are

38:51

not, they might say they are.

38:51

But a lot of people do want

38:53

more, they just lie to themselves. So don't want to lie to yourself

38:56

anymore. And you really want to

38:59

go after, it's never been an

38:59

easier time because most people

39:01

are really not going to put

39:01

themselves out there. to really

39:03

go after it. A lot of people are

39:03

going to be starting to

39:06

contract. Instead of expanding

39:06

right now. If you look at some

39:10

of the worst times throughout

39:10

the history of the world,

39:13

you can see the some of the

39:13

greatest thinkers, inventors,

39:16

businessmen, companies, and

39:16

everything. All had their birth,

39:19

during the worst times, look at

39:19

some of the look at some of the

39:23

companies that started during

39:23

the Oh 70809 recession, and then

39:27

10 And then look where they are now. Yeah. And just have it be able

39:29

to get in that mindset is even

39:33

harder, because I think most of

39:33

us weren't trained that where

39:36

most of us lean towards comfort

39:36

versus like, oh, this hard

39:40

position is actually the place

39:40

to be where I need to actually

39:43

build and grow something and

39:43

create something good. Yeah.

39:46

And, you know, for me, you know, some of my friends who

39:49

grew up in very tough, harsh

39:52

conditions, they naturally have

39:52

this. But for me, I didn't

39:55

necessarily have that I grew up

39:55

pretty much lower middle class,

39:58

not rich by any means. But you're just not you're not struggling for food. You're just

40:00

you're just blah. So for me, I

40:04

got a lot of this through

40:04

physical exercise. So yeah, not

40:09

even doing things just to Yes,

40:09

it's going to enhance your

40:12

appearance here. Again, muscles,

40:12

everything. We're really doing

40:15

hard things through physical

40:15

exertion, because that's going

40:18

to build character that has been

40:18

transferable to your

40:21

professional life to your

40:21

personal life. And so that's

40:25

kind of how I found my kind of

40:25

how I've found my footing was

40:28

through physical exercise. Yeah.

40:28

Which has a good transition

40:32

because I want to dive back into

40:32

what you're doing, but I'm a

40:35

little side note just even

40:35

myself. Doing hard physical

40:38

things makes me realize I am

40:38

more capable than

40:41

I think I am. Right, even beyond

40:41

just the physical. But I'm

40:45

curious what you know. So with

40:45

some of the excuses that you've

40:47

heard from executives about

40:47

their health, yeah. So the first

40:52

one is, I'm too busy. Yeah, a

40:52

lot of times, I'm just too busy.

40:56

And a lot of times with those

40:58

people, even people who are just

41:01

generally ambitious, it's not an

41:01

issue of neglect. Very rarely is

41:06

it no neglect. Very rarely is it

41:06

laziness, because you wouldn't

41:10

be successful business wise, you

41:10

wouldn't be, you wouldn't have a

41:14

lot of things you did for these

41:14

people in the world if you're

41:17

lazy, right? It's unintentional

41:17

neglect is more properly think

41:22

about it. And it's more like a

41:22

paradox of success. If you think

41:24

about people. Generally, the

41:24

more successful you become,

41:27

quote, unquote, the more your

41:27

company's generating revenue,

41:31

the more that your income is

41:31

increasing, generally, you have

41:34

more responsibility, you have

41:34

more pressure on yourself, you

41:37

still have a personal life, you

41:37

also in the back of your head

41:40

had this thing, a fear of never

41:40

want to go back to day one,

41:43

because nobody wants to go from

41:43

a very nice steak dinner into

41:47

eating ramen noodles. Again,

41:47

nobody wants to go back there.

41:50

So you have all these things add

41:50

up. This is kind of the success

41:53

paradox. And the thing that

41:53

unintentionally gets left out,

41:56

is our attention to our well

41:56

being. Because withheld is not

42:00

something that instantaneously

42:00

is going to show itself. It's

42:03

something that can manifest

42:03

510 15 years down the road. So

42:07

just like investing, you know, I put $5 in now what what big

42:10

deal does it make if it's only

42:13

going to be like, two cents?

42:13

Hypothetically, it's not that

42:16

but two cents next week, you

42:16

know, you're not thinking okay,

42:19

in 10 years, this $5 Could be

42:19

hypothetically, $80. Right?

42:24

You're not thinking about that

42:24

kind of game. Because a lot of

42:26

times people don't think long

42:26

term. And that's the thing. A

42:30

lot of times with our health we

42:30

can do, we can do a lot of

42:34

times, what are the key things

42:34

if you can remember this, this

42:36

is all you need to know. If you

42:36

can do the things that are hard

42:38

that you don't want to do. Now,

42:38

life's going to be much easier

42:41

for you later down the road. But if you do two things that

42:43

are easy and comfortable and

42:45

convenient for you right now,

42:45

life can potentially get harder

42:48

for you down the road. Yeah,

42:48

that you can skip, you can skip

42:51

out on your health. And we're

42:51

not talking about marathons

42:53

here, we're talking about a good

42:53

level maintenance here. Right?

42:57

You can skip out on those things. You might not feel any the 20s might not feel any 30s.

43:01

But like credit card interest

43:01

that's rolled over each month. I

43:04

know that too. And yeah, yeah,

43:04

as a Yeah, owning your business,

43:09

I get that. That's going to add up, it can

43:11

quickly. It's like a snowball,

43:14

it can quickly add up. There's a

43:14

great book on this. It's called

43:17

The Slight Edge by Jeff Olson,

43:17

fantastic book to read on just

43:22

the importance of the small

43:22

details, the importance of even

43:27

something as just making sure

43:27

you walk 30 minutes, I want

43:30

people to do more than that. But

43:30

even something like that, just

43:32

walking 30 minutes, compared to

43:32

not walking 30 minutes. And over

43:36

time, what difference that's

43:36

going to make in terms of your

43:39

health in terms of your brain

43:39

power and so many things.

43:43

It's so you really have to kind

43:43

of look at this long term, with

43:46

your mouth, look at this almost

43:46

like essentially a business.

43:49

Yeah, you have you have

43:49

projections for the next

43:51

quarter. But you also have

43:51

potentially five and 10 year

43:54

projections as well. They're not

43:54

going to be precise. But you

43:57

know, there's a rough estimate

43:57

is at least gets you thinking

44:00

about five to 10 years. Yeah.

44:00

And then now that we know, you

44:04

know, with concerning

44:04

epigenetics that, you know, if

44:06

you're thinking about bringing

44:06

kids into the world, that

44:10

you're not even just eating for

44:10

yourself, right now you're

44:13

eating for the next few generations, at least. Yeah, because we you can look at

44:16

there's something called the

44:18

Dutch famine, and you can look

44:18

up how the next few generations

44:21

had effects, how it affected

44:21

your health, your starvation, so

44:25

you're eating for a couple of

44:25

generations. So even if you

44:29

think what I do is

44:29

insignificant, it's really not,

44:32

you're affecting a lot of

44:32

people. It's not just, you know,

44:35

your wife, your husband right

44:35

now, or your surrounding circle,

44:39

status can be 1000s of other

44:39

people, because you're putting

44:43

the people that come after you

44:43

in a better position from an

44:45

epigenetic cellular level. Hypothetically, it could be

44:47

healthier, they're gonna get out

44:51

the gate running better. They

44:51

can influence a lot more people.

44:54

So think about the web, wow,

44:54

that you have with that. So

44:58

that's how you can expand your

44:58

thinking and expand that what I

45:02

do actually matters on a daily

45:02

basis. A lot of us what we do on

45:06

a daily basis matters. But it

45:06

all starts and we always talk

45:09

about, I want to save the world.

45:09

I want to help these people. I

45:12

want to do all these big things.

45:12

Let's start with ourself. Let's

45:16

start with personal excellence.

45:16

You start with making ourselves

45:18

the most enhanced version that

45:18

we can and you'll be surprised

45:21

just by taking care of yourself.

45:21

People are always watching you.

45:25

You know there's a kid at the

45:25

gym, not 2021

45:28

Just by just start talking to me

45:28

just by the way I acted the way

45:32

I went about the gym I think he called me one day at the coffee shop and got curious, so you

45:34

never know who's watching you.

45:38

And you never know who you have an effect on.

45:41

I shared with the podcast here

45:41

that you might get people that

45:45

you never see him comment. They

45:45

might not even leave a review.

45:49

And it may be a year later,

45:49

they'll message you, man. Thank

45:52

you for the content you're

45:52

doing. Yeah. Yeah, that makes

45:55

all the difference in the world.

45:55

Because you just never know.

45:57

Yeah, that's so true. That's

45:57

really good. Sometimes I do get

46:02

a little frustrated. Sometimes

46:02

when I got out, you're like, why

46:05

don't you like it? Give me you realize how this worked

46:07

algorithm, but you're like,

46:09

yeah, and you're like, you know what, it made a difference to your life. That's why I do it.

46:11

Yeah, I, you know, I always say,

46:15

you know, be a slave to the rhythm. Not

46:17

the algorithm. Yeah. Do it for

46:21

the intention and not the

46:21

attention. Yeah, it you know, I

46:27

have this problem big time, especially when it came to writing and podcasting, even

46:29

now, with like the work. It's,

46:34

you want these external metrics.

46:34

You want the lights, the

46:38

comments on your posts to let you know that you're doing a good job. It's almost like being

46:40

a little kid. I want mommy daddy

46:42

telling me I did a good job. But because this is parenting

46:45

advice now, I don't have any

46:49

kids right now. But I always

46:49

think about to change that. I

46:52

want to I want to commend people

46:52

on the effort and their habits

46:55

that they're putting in. Not

46:55

specifically the end result.

46:59

Yes. Yeah. program them to focus

46:59

on the process. Yeah, instead of

47:05

the end goal. Yes. And that's a

47:05

key thing as well, that a lot of

47:08

times it gets us to quit, is

47:08

that we focus on the end goal

47:11

and the result, and not the

47:11

process itself when all we can

47:15

control is the process. Man,

47:15

that's a great I appreciate you

47:19

saying that because that's my

47:19

next question was really around

47:21

that was thinks sometimes people

47:21

think health fitness nutrition,

47:26

they see the mountain. And

47:26

right, like you said that

47:29

instead of trying just small and

47:29

creating the momentum, you know,

47:32

they see the mountain and like

47:32

now, and what would be a first

47:37

step, or what would be something

47:37

a something to put the near part

47:42

of Yeah, or someone to just

47:42

start really on journey of hell

47:46

make it so easy that it seems

47:46

stupid. And it just seems it's

47:50

so easy to edit can't fill, I

47:50

took that quote, kind of from

47:53

banks that are too big to fail.

47:53

That's a whole nother story. But

47:55

this is just, this is just too

47:55

easy to fill, too easy to fill.

47:59

So maybe it's just like, I'm

47:59

just going to do five minutes.

48:02

Say if you're completely like,

48:02

Man, I have exercising like

48:05

yours, right? I would like to do

48:05

something things like this. But

48:09

man, that seems like a, it seems

48:09

like a huge deal to get on Cloud

48:13

man to say it. I'm gonna go do

48:13

five minutes. I'm not gonna walk

48:17

outside for five minutes. Five

48:17

minutes. Am I got five minutes,

48:21

right? Right, I got five minutes

48:21

I can, I can still scroll social

48:24

media and everything that I'm

48:24

doing too much, thanks, I'll do

48:26

it outside. When walking five

48:26

minutes, you keep doing that.

48:30

Maybe the sun's out and feels

48:30

good. Like, I'll go a little

48:34

longer. But what you're doing,

48:34

you're creating a winning

48:38

streak. Nothing is more of a

48:38

high to us. So it's good, then

48:43

when we feel like we got

48:43

momentum, when we feel like

48:46

we're moving in the right

48:46

direction. So I want you to do,

48:50

I want you to make it as easy as

48:50

possible to build momentum. And

48:53

then gradually add from there. You know, when I started, you

48:56

know, when I started lifting and

48:59

running and all this stuff, I

48:59

had very simple, I did very

49:03

simple things. And then I

49:03

started to feel good, then I

49:07

started to add more, because the

49:07

physical results are not going

49:12

to show up first. Helm is a

49:12

internal external thing. A lot

49:16

of people think it's external,

49:16

internal, it's really internal

49:19

first, then external, you have

49:19

to change inside. First, you

49:23

have to change in your mind,

49:23

your feelings the whole way you

49:25

look at this thing, then your

49:25

external, your exterior and

49:28

physical will start to change

49:28

slowly over time. So this is why

49:33

make things very simple at the

49:33

beginning, and gradually shift

49:37

up. That might be hard to our

49:37

egos to say, Oh man, I could do

49:42

for more than five minutes. I

49:42

want you to be consistent. I

49:45

don't want you to be the person

49:45

who goes all out balls to the

49:48

wall, maybe two days out of the

49:48

week. And then other than you

49:51

missed the other five days.

49:51

You're not being consistent.

49:54

You're not building a winning

49:54

streak. It's like me as a

49:56

basketball player, I had games

49:56

where I scored like 30. And then

49:59

I had games where I scored like

49:59

eight. You know, it's not

50:02

consistent at all. It's like

50:02

teams that they show up on week

50:05

and then they disappear for the

50:05

next month. Right then they come

50:08

back again, potential school and

50:08

all that but no, we want

50:13

consistency discipline to keep

50:13

building that because this is

50:16

like it's like a business. It's

50:16

like investing

50:20

time in the market. Right? We

50:20

hear that all the time. Time in

50:23

the market. You know, it's

50:23

better to be just timing the

50:25

market is always Trump's the opposite of that. And same

50:29

thing with your health.

50:33

Consistently time investing in

50:33

your health is going to compound

50:37

over time compared to the people

50:37

who were in it for a little bit

50:41

and then out again. And they're out, he

50:41

came building the momentum that

50:44

way. Whereas consistently

50:44

investing small buckets into

50:48

your health over time, it's

50:48

going to snowball, and you're

50:51

going to be surprised where you

50:51

are months down the line.

50:56

People, this is one reason why I

50:56

do not I don't do 90 day 60 Day

51:00

transformation programs, I don't

51:00

do anything called

51:02

transformation anymore. That's

51:02

not, it's not my thing. It's not

51:05

my niche. Right, you know, I do

51:05

long term things, that's all I

51:09

do is this long term. And it's because I know human

51:12

psychology, if you have 365 days

51:16

out of the year, you're not

51:16

going to bet 100% Most likely,

51:20

maybe over time, you will, but

51:20

most people are not probably

51:23

going to bet about 7580 85% of

51:23

time, just a general person.

51:30

And so to go ahead and know that. And to think of it that way,

51:33

instead of saying I have to change everything is 60 to 90

51:35

days, you're going to free

51:38

yourself up psychology,

51:38

psychologically, you're gonna

51:41

take a lot of stress out of this. And most importantly, you're

51:43

going to avoid one of the most

51:47

critical mistakes that people make is creating friction between your

51:50

business, your personal life in

51:54

fitness, a lot of times, look at

51:54

the new year's resolution

51:57

people. Man, their guns a blazing early

51:59

on life doesn't care that you're

52:03

trying to get in shape and lose

52:03

20 pounds, life really doesn't

52:05

care. It's going to keep going

52:05

on. The work is still there.

52:09

Yeah. And so now you have this

52:09

problem, because they're not

52:12

synergistically together.

52:12

They're creating all this,

52:15

they're butting heads. And

52:15

typically, the business and the

52:18

personal life is going to win

52:18

out because it's money. And it's

52:20

usually people involved as well.

52:20

And so once again, your health

52:23

gets pushed to sideline, you'll

52:23

come back to it later, when you

52:25

have more time when work is not

52:25

so busy when you finish this

52:28

project. And humans, we're not

52:28

going to do that. So the next

52:31

thing you know, you put on more

52:31

weight. Yeah. So all to sum that

52:35

up. Have something very small and

52:37

manageable. Don't sit there that

52:40

long. Because I don't want you

52:40

to be complacent, that nobody

52:42

wants to be complacent. But just

52:42

to get the ball rolling. Just

52:46

start. I'm learning how to swim.

52:46

It's a long process for me, I'm

52:49

scared of the water. It's one of

52:49

the last things I'm going to

52:51

tackle. And so I'm learning how

52:51

to like hold my breath. And like

52:56

breathe properly. Yeah, my head

52:56

in and out of water. I'm like,

53:00

I'm looking over I see a five

53:00

year old just easily doing this.

53:04

I'm like this big grown man,

53:04

right? And I'm two or two

53:06

counts, right? I'm just like,

53:06

oh, man, this is embarrassing.

53:09

You know, but like anything else

53:09

starts with, you gotta start

53:13

somewhere. Even like with

53:13

running, I had to learn how to

53:15

run that sounds stupid, probably

53:15

and weird to a lot of people.

53:17

But I'm used to sprinting. And

53:17

when you're running 20 plus

53:20

miles, that's going to be your

53:20

whole strides are different when

53:23

you're running distance compared

53:23

to sprinting. So I had to learn

53:27

how to run. Learn how to

53:27

breathe. I practice nasal

53:30

breathing and a lot of things.

53:30

Yeah, yeah. You see these things

53:34

working in motion. But a lot of

53:34

times we take it for granted. We

53:38

see the end product, the

53:38

successful entrepreneur to

53:40

successful businessman. But we

53:40

don't see all the small pieces

53:44

that added up and collected to

53:44

make him who he is today. Yeah,

53:48

and I guarantee you he started

53:48

with maybe like, just one call

53:52

quality, one cold email day, one

53:52

outreach, a day one

53:55

conversation, one, one person to

53:55

serve no matter what. A day, and

54:00

he gradually built up, he built

54:00

momentum. I know, that's what I

54:03

did. I was like, I'm going to

54:03

reach out to one person a day,

54:07

and just talk to him, or just

54:07

reach out and connect with

54:09

someone one person a day. I got

54:09

comfortable with that. He came

54:13

to it three, and so forth. And

54:13

that's how I look at fitness.

54:18

It's all the same way. If you're

54:18

successful in business right now

54:20

in your career is going well. I

54:20

guarantee you a lot of the

54:23

principles that made you

54:23

successful in that arena can be

54:25

successful with your health and

54:25

fitness as well. Yeah, man,

54:29

that's good. That's I mean, and

54:29

so I'm curious, just the the

54:33

fruit of what you do. Are you

54:33

seeing more of when when

54:39

executives take care of their

54:39

health? Therefore it leads to

54:43

less anxiety, even less

54:43

depression, more or less stress

54:47

in their in their life and on

54:47

their team? Are they are you

54:50

seeing a more holistic when you

54:50

start taking care of yourself in

54:55

your you're seeing you seeing

54:55

those things, but the other

54:59

thing that you're seeing is to

54:59

increase quality of life. Think

55:01

about a lot of times why do we

55:01

work so hard? I want to be

55:03

successful. And yeah, you can

55:03

save money. But what does that

55:07

money actually represent? Just

55:07

like when I thought about it?

55:09

What is being in shape and being

55:09

strong and doing all these

55:13

running events and boxing and

55:13

all these things? What does it

55:15

really represent? And that's the

55:15

thing with those guys. Why do

55:18

they work so hard? It's kind of

55:18

a sport. That's true. It's cool

55:21

to make money. That's cool. But,

55:21

you know, some of those guys are

55:25

it's about freedom. It's about

55:25

the quality of life. It's about

55:30

being with their family, being

55:30

with their kids being able to do

55:34

things with their kids. And then

55:34

thinking even long term, walking

55:38

those kids down the aisle,

55:38

thinking even more long term.

55:41

You Seeing those grandkids or even

55:42

great grandkids if it's up to

55:44

me, and being able to not just

55:44

see them, but to be an active

55:48

participant in their lives.

55:48

Yeah. All those things. So it's

55:53

a much bigger picture. So yes,

55:53

losing weight guess improving

55:57

lap markers, and various

55:57

biomarkers, yes, you can see

56:01

that. But I really encourage

56:01

them and encourage even

56:05

listeners when they think about their health journey to really think about

56:09

what all this means, why am I

56:09

actually wanting to get in

56:13

really good shape? Yeah. And

56:13

what does that represent? That's

56:17

going to that's inspiration. A

56:17

lot of times we seek motivation.

56:21

I don't really care about

56:21

motivation as much because it

56:24

comes and goes, but the

56:24

inspiration, that's something

56:27

that can sustain you. Yeah, man.

56:27

By all Julianne, appreciate you

56:33

coming on, man. It's been a

56:33

blast talking to you. I'm really

56:36

fascinated by what you do and

56:36

appreciate you serving so many

56:39

executives and changing their

56:39

life in so many ways. Well,

56:43

what's the best place for my

56:43

listeners to find you? Yeah,

56:46

since you're already listening

56:46

to this awesome podcast, and

56:48

hopefully you left a review. If

56:48

not, go ahead and do that. Go

56:52

ahead and subscribe to mine,

56:52

which is executive health and

56:54

life. And also, if you want to

56:54

reach out, you can find me at

56:57

executive health.io and just hit

56:57

the contact and we can sit down

57:01

for a call and just to chat and

57:01

go from there. Awesome. Well,

57:05

Julian, I appreciate you coming

57:05

on. Maybe next time, we'll talk

57:08

about how the 60s get over the

57:08

hump, but

57:13

too depressing for you. I got

57:13

spoiled with the Eagles. I don't

57:16

want to talk about the second

57:16

half because there's no way they

57:19

just there's no way how they

57:19

blew the Super Bowl, I don't

57:22

know. And then the Phillies. And

57:22

so then, so maybe the Sixers

57:28

will get to the finals, but they'll end up losing the finals because it seemed like every

57:30

Philly sports team over the last

57:32

year has gotten to the championship game and loss. Yeah, so even I don't keep up

57:34

with MLS but I saw that they

57:38

lost in the championship game.

57:38

Eagles lost in the championship

57:41

game. Then the Phillies lost in

57:41

the championship game. Yeah. Oh,

57:45

man. I'm sure the flyers lost

57:45

somewhere in there, too. I don't

57:47

even think they're good. They're

57:47

not good. So you don't have to

57:51

be depressed by that. They're good. Well, thanks for coming on, man.

57:54

I appreciate it. All right. Take

57:56

care man. Thank you so much.