The big-picture idea of healthy, functioning soils is so appealing: more moisture available to the plant, more nutrients recycling, fewer weeds, lower inputs… what’s not to like, right? To the busy farmer, are the ideas of healthy functioning soils just that… ideas? Put another way we should ask: “what has merit and what is myth”? At Merit or Myth our mission is, through the social media, to engage with South Dakota-based farmers, researchers and conservationists to gain a better understanding of healthy, functioning soils. We want to engage in the context of the management issues that farmers most care about including residue, soil temperature, soil moisture and weed management.