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The ‘Soft Landing’ Skeptics Are Still Out There with Deutsche Bank's Jim Reid

The ‘Soft Landing’ Skeptics Are Still Out There with Deutsche Bank's Jim Reid

Released Friday, 23rd February 2024
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The ‘Soft Landing’ Skeptics Are Still Out There with Deutsche Bank's Jim Reid

The ‘Soft Landing’ Skeptics Are Still Out There with Deutsche Bank's Jim Reid

The ‘Soft Landing’ Skeptics Are Still Out There with Deutsche Bank's Jim Reid

The ‘Soft Landing’ Skeptics Are Still Out There with Deutsche Bank's Jim Reid

Friday, 23rd February 2024
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0:01

Welcome to Maren Talks Money, the podcast in

0:03

which people who know the markets explain the

0:06

markets. I'm Maren Suset where this week,

0:08

Jim Read, global head of economics and thematic research

0:10

at Deutsche Bank, joins me to discuss his latest

0:12

research which closely examines how US

0:15

tech stocks have soared so called

0:17

Magnificent seven American tech chants combined

0:19

market cap alone would make it the

0:22

second largest country stock exchange

0:24

in the world. We talk about whether this

0:26

level of concentration should be concerning for

0:28

global stock markets, and of course for you

0:31

I love for my conversation with Jim. Do say

0:33

tuned because Bloomberg columnist John Authors

0:35

is joining me for our weekly debrief. Jim,

0:38

Welcome, Thank you so much for joining us today.

0:41

Thank you pleasure to be here, Right.

0:43

Jim, I want to start with a

0:45

note you wrote recently called everything Poised

0:47

to a soft landing except for history. And

0:50

what I particularly like about this

0:52

piece is the very first slide

0:56

percent of Bloomberg articles mentioning

0:58

soft landing in total articles,

1:01

It says, and then there's a wonderful chart that

1:03

says that we tend to mention soft landings

1:05

a lot. Just before there isn't one. And

1:08

then there's another chart underneath that

1:10

that shows that we love to talk about recessions after

1:12

they've already started, so

1:15

they're not charts that really show us

1:17

journalists in the best of light. So

1:20

I wonder if we could start by talking about

1:22

why it is that we're usually

1:24

wrong about soft landings, and why it is that

1:26

we may well be this time as well, not me,

1:28

by the way.

1:29

Then it's a fun kind of icebreaker

1:32

for the pack. I suppose if

1:35

you think about it, if

1:37

you've got an economy that's operating in a

1:39

relatively normal

1:41

manner and then it overheats, and then central

1:44

banks types and policy to remove

1:47

some of that heat, data

1:50

will soften, and

1:52

therefore as it softens,

1:54

you probably get more and more people talk about

1:57

soft landing, and the news are

2:00

mentioned it spike, and then I suppose

2:02

you've got a question is that the

2:05

final destination or is it just the pathway

2:07

to a harder landing?

2:10

And I suppose the only problem with that graft

2:12

that I put in my piece is that there's only

2:15

thirty forty years of data, so you've only really

2:17

got three or four cycles, and therefore

2:19

you can't base a whole investment

2:21

thesis on it. But it's interesting that before

2:24

the last you know, three or four recessions,

2:27

you have had a soft landing talk

2:29

spike quite aggressively,

2:31

you know, six to eighteen months beforehand. So

2:35

it has happened in those cases. I don't think

2:37

we can say for certain it's going to happen again. But soft

2:39

landing has been all the raised

2:42

in the last two or three months and doesn't necessarily

2:44

mean we have one.

2:45

Well, let's talk about the case for a soft landing.

2:48

I mean that it is definitely the case still

2:50

that most people believe that not just the US, but

2:52

across the board there will be a soft landing. And even

2:54

you know, in the UK recently we have these numbers

2:57

dropping US into a technical recession

2:59

and everyone's said, gosh, don't worry. In fact, even

3:01

a doutsche Bank put out of you saying don't bank, it's

3:03

a short and small technical recession. I there's

3:05

nothing to see here, nothing to see here.

3:08

So what is the case for

3:11

a global soft landing?

3:13

Yep. I think the main case

3:16

probably rests on inflation

3:19

falling rapidly enough and making

3:21

enough progress towards two percent that

3:25

the central banks can cut

3:27

rate just in time to stop

3:29

the lag of policy

3:32

being too threatening to the

3:34

economy. And I think that is the key thing inflation.

3:37

Inflation has fallen quicker than virtually

3:39

everyone expected over the last twelve

3:42

twelve to fifteen months. Let's say even the most

3:44

pullish on inflation probably didn't see

3:46

inflation coming down as quickly as

3:48

it has done so. And I suppose that

3:50

the next point is does it go the last

3:52

mile towards two percent?

3:55

Is always the hardest bit, right, the last mile is

3:58

always the hardest bet. We guessed on

4:00

this show. Over the last year or so, we've looked at

4:02

the history of inflation once it's gone

4:04

to double digits or close to double

4:07

digits, and there are so many experiences

4:09

historically in developed economies of that

4:12

number coming down maybe you

4:14

know, four percent, five percent, but then

4:16

not being able to get through that last bed, and then quite often

4:18

you see you see it rearing its ugly head

4:21

again. So getting down to five

4:23

percent or four percent even feels like

4:25

the easy bit.

4:27

I think that's right. And look, a lot

4:30

of the models do say inflation it's going to return

4:32

to two percent within a reasonable

4:34

time frame, So that would

4:36

be what the soft landing basis is

4:39

based upon, and that's where I suppose

4:42

we can have the biggest debate is that going to

4:44

happen this time or not?

4:46

But that is definitely what the soft landing basis is

4:48

based around.

4:49

But we have slightly lots of confidence in models,

4:51

haven't we, particularly central bank models.

4:54

And I know there's lots of talk about her central bank is in

4:56

the Bank of England in this particular, is going to have a good

4:58

look at their models and improve them and changes,

5:00

etc. But there's not been time for that yet, so

5:02

they're still using the structures that

5:05

have been phenomenally wrong for

5:07

four or five years.

5:09

No, I think that's right, and I think the I

5:12

was shocked at how complacent

5:15

markets were, you know, two three

5:17

years ago about inflation, given

5:19

you've just seen the biggest money supply spike since

5:22

World War Two, And actually, if

5:24

you look at longer term data, you'd have to go back

5:26

about one hundred and fifty years to

5:28

the late nineteenth century to see a spike

5:31

in money supply bigger than the one that

5:34

we saw in COVID. So you

5:36

know, anybody who's got any kind of monetarist

5:39

leanings that had to

5:41

have brought proper inflation.

5:44

So yeah, the market and the

5:47

markets central banks hadn't really

5:50

covered themselves in glory on inflation in the last

5:53

handful of years, So you know, one

5:55

has to take that into account when you think about

5:57

predictions of inflation.

5:59

Yeah, do you have monagorist leanings, because if

6:01

you do, you have to believe that inflation is going

6:03

to continue on its way down, right, because we've seen one

6:05

of the sharpest sharpest contractions

6:07

in money supply in a long time.

6:09

Yeah, And I would say

6:11

that my biases are that inflation

6:14

is a monetary phenomena.

6:16

It's probably a slightly more complicated than

6:19

that. And I suppose one of the interesting things

6:21

at the moment is whether you the stock

6:23

versus the flow. So if

6:27

you were making a case that inflation might linger

6:29

a little bit longer, you would probably

6:31

say that the stock

6:33

of money in the system is still big enough.

6:36

You know, from that massive helicopter drop

6:38

till or three years ago, that even though

6:40

the flow of money is now contracting,

6:43

so money supply numbers are negative most

6:45

of the across most of the important parts of the

6:47

world, maybe that stock

6:51

of money, that reservoir of money from

6:53

the huge stimulus is still there. Kind

6:55

of around around the

6:57

system. So that's where it's confusing, and that's stock

7:00

versus flowing.

7:02

Yeah, and we keep thinking that people's savings are going

7:04

to run out, that that stock is going to disappear,

7:06

but it doesn't, does it.

7:08

No. Actually, in the US, where we probably

7:10

spent a bit more time analyzing this before

7:13

the revisions to GDP in September,

7:15

they do annual benchmark revisions. We

7:17

thought that the stock of excess savings would

7:19

run out by the end of last year, so you

7:22

know, six weeks ago. But with

7:25

the revisions that were seeing our cautpulations

7:28

meant that xcess savings had another

7:31

year, So that that again might

7:33

be one of the reasons why we

7:35

haven't had a recession yet

7:37

because there is that stock of excess

7:40

savings that lingers from

7:42

from the pandemic stimulus.

7:44

Yeah, and the labor market's still strong

7:47

pretty much everywhere.

7:48

Yeah, I mean, the labor market is a lagging indicator,

7:51

so one has to be careful. But

7:53

at the moment that another

7:55

big I suppose what most people who believe in

7:57

the soft land in the

8:00

police degree think is that, you

8:02

know, the miracle has been the central

8:04

banks have put the biggest hiking

8:06

cycle in forty years into the system

8:10

and it's dealt with inflation

8:12

and has had no consequence on unemployment,

8:15

and that you'd have to say that's true. But is

8:18

whether unemployment is a lag

8:20

and indicator or not on history says

8:22

it is, so you shouldn't take too much from

8:25

that.

8:25

And are they forgetting the believers

8:27

in self landings just how long the lag

8:29

of monetary policy can be. You

8:32

know, everyone for the last couple of

8:34

years has behaved. Is that central banks put up

8:36

interest rates, and that's that it happens immediately,

8:38

But in fact the lag is always very long

8:41

and conceivably could be longer in

8:43

this cycle because of the way people fix their

8:45

debt during the very low interest rate period.

8:47

Right, yeah, And I mean we did

8:49

a look at the last

8:52

thirteen US hiking cycles

8:54

over the last seventy years, and

8:57

apart from the Vulka FED INDIUCED

9:00

recession in the early eighties, the

9:02

earliest a recession that started

9:05

after the start of a FED hiking cycle

9:07

is nineteen months. I should

9:09

probably rephrase that and say, now the thirteen cycles,

9:12

the Volka recession happened eleven

9:14

months after the start of the hiking cycle, but

9:17

the next earliest was nineteen.

9:18

Months, okay, and that would take us to when

9:21

that.

9:22

Would have taken us to October last year, So a

9:25

very early recession would have happened in Q

9:27

four of last year basically. And

9:29

I suppose, well, if you look at history, a

9:32

lot happened kind of between

9:35

of nineteen and thirty months,

9:37

if that makes sense, from the initial hiking

9:40

cycle dark date. And that means that we're

9:42

kind of in that window. Okay, we're in that window

9:45

now effectively. Yeah,

9:47

this is where history would say, you

9:49

know, kind of sniper's alley of

9:52

recessions from a historical

9:54

point of view, is it's more probabilistic.

9:57

And actually, the interesting thing is, twelve

9:59

months ago, most

10:01

of the most analysts were thinking you'd get

10:03

a recession within you know, we were in

10:05

a recession, all close to it at that point, and that would

10:07

have been very early historically. Yet

10:10

nobody now is that worried, even though

10:12

now probabilistically you're

10:14

at more risk, okay.

10:16

And how worried are you when you when you

10:18

when you say, well, this is happening. Look at history,

10:21

we always talk about soft landings. These

10:23

this kind of soft landing data is no different

10:25

to how it's been in the past, just

10:27

before something nasty happens. How

10:30

worried are you about the nasty.

10:33

If I'm being completely honest, that's.

10:35

What I'm after, completely honesty, John,

10:37

the whole way through.

10:39

Only only between you and us. Tell anybody

10:42

else.

10:42

Won't tell anybody else.

10:44

Absolutely, if I'm being really honest. We

10:46

got the inflation call spot on. We

10:49

were very early on it. We got the bed call

10:51

spot on. We thought they would move it very aggressively

10:53

before anybody else. We've got the recession

10:56

called wrong so far. I

10:59

thought you'd been a recession by the end

11:01

of twenty twenty three,

11:03

so you know, a couple of months ago. So

11:06

I you know, I have to be I

11:08

have to look at you know, the things I've looked at and

11:10

think whether they're still valid.

11:14

I would say the thing that has probably

11:17

prevented a recession most has been

11:19

the excess savings in the system and

11:21

the fact that companies and entities

11:24

probably have less borrowing these than

11:28

maybe they would normally have at this stage of

11:30

the of the cycle. Now both

11:32

can't last forever, so excess

11:35

savings, even if we revised

11:37

our forecast based on the

11:40

revisions, they probably

11:42

will run out by the end of this

11:44

year, and you know, for most consumers sooner

11:46

than that, and there is a refi

11:49

wall coming in leavered

11:51

credit in commercial real estate, and

11:53

therefore that I think again the soft landing

11:55

narrative probably does need

11:58

the FED to be cut in rate this year

12:02

to just about get us over the line

12:05

before we have more difficult times ahead.

12:07

So we thought you'd be in a recession and

12:10

you're not. A history would

12:12

say that the risk is still going to be there

12:15

for probably the next year. And I suppose

12:17

the question is can the FED cut rates

12:20

quick enough and aggressive aggressively

12:22

enough that you get back to a more

12:24

normal kind of monetary position before

12:27

an accident happens.

12:28

That sounds like a really nasty situation, because if

12:31

we agree that inflation is still looking

12:33

a bit dicey, and we agree that it may be, as

12:35

you say, the stock rather than the flow that is

12:37

keeping inflation a little higher and more volatile

12:39

than people expected, then it gets very

12:42

hard for central bank. Is maybe

12:44

not so hard for the FED with its dual manddate, but certainly

12:46

hard with the legs of the Bank of England to

12:49

start cutting rates in time

12:52

for this to happen. The way you describe it, it sounds incredibly

12:54

precise. And one thing we do know is that monet people, I

12:56

see, it's very hard to make it precise for it, particularly

12:59

in this environment.

13:00

The way I think about it is that in

13:02

this last you know, three

13:06

four years or so, you've had two forces

13:09

in the opposite directions of just

13:12

once in a lifetime size. So you

13:14

have the kind of the once in the lifetime increase

13:16

in the money supply on

13:19

one side, which was ginormous around the

13:21

world, and then followed

13:23

by, you know, the biggest

13:26

hike in interest rates in forty

13:28

years and the biggest contraction in money supply for

13:32

the best part of eighty eighty years.

13:34

And to think that they can be perfectly

13:37

calibrated to kind of slowly

13:41

drift you back to two percent inflation and

13:44

two percent growth, it's not impossible,

13:46

but given the lag of policy,

13:48

that would also require a lot of good fortune,

13:50

I think, and the deutsch Bank house viewers

13:53

moved to a soft landing has been our

13:55

central case scenario, and that

13:58

clearly looks like like the

14:00

most likely scenario at the moment. But I would say that

14:03

probably the tails of that distribution are bigger

14:06

than the market expects. So you know, the

14:08

no landing scenario is probably a higher risk

14:10

than the market inspects. And I still think the hard land

14:12

in scenario probability is probably

14:14

higher than the market inspects.

14:16

Oh, let's talk about the no landing scenario.

14:18

How does that work?

14:20

Well? I think the no landing scenario is

14:23

one where the inflation data

14:26

just stalls enough that the FED either

14:29

can't cut rates, or

14:32

you know, maybe does a cut

14:34

and then has to stop, or even

14:36

contemplates Rizon again. And I

14:39

suppose where that would be an issue is if

14:42

that rates are quite restricted

14:44

now, so if you look at real rates in across

14:47

the world, they're pretty restrictive,

14:50

and therefore, you know, the probablity of an accident

14:52

does what accumulative

14:54

probability of an accident probably increases

14:57

steadily the longer you have rates at these sort

14:59

of levels. That's probably the risk of a no

15:01

landing.

15:02

Is there an argument that the central

15:04

banks are loathed to cut interest rates

15:06

because they're actually quite keen to get rates

15:08

back to long term historical levels. When

15:11

I say long term historical, I mean sort of five thousand year

15:13

levels rather than twenty year levels.

15:15

And so in an ideal world, they'd like

15:17

to be able to stay up at four percent or

15:19

so.

15:20

I suppose the way I like to

15:22

think about it is more from the

15:25

angle that you know, if you listen to central

15:28

bank speak, you're never more than

15:31

a few days away from a central banker

15:33

mentioned in the nineteen seventies trying

15:35

to ensure that we

15:37

don't repeat the mistakes of the nineteen seventies.

15:39

I mean the Unfortunately, the Arthur Burns

15:42

bed is not particularly

15:44

not held particularly well in academic

15:47

and central bank circles, and therefore

15:49

most central bankers really don't

15:51

want their legacy to be that they also

15:54

made similar errors. So I think on balance,

15:57

the central bank's probably main priority

16:00

is not to ease

16:03

too early. Doesn't mean to say that their priority

16:05

is not to ease if

16:07

the data is there.

16:10

I think, ingrained, it's almost like every

16:12

central banker has been to the virtual

16:15

nineteen seventies open university

16:17

course. They don't want to be seen to be making the

16:19

same mistake. And I think the

16:22

central banks have been saying this, but the

16:24

markets kind of between October

16:27

and January weren't listening to them

16:29

and didn't believe them. And I think in the last

16:31

you know, last two or three weeks, the

16:34

markets have kind of stood up and kind

16:36

of taken a little bit of that warning.

16:39

So there's a bit more balance in market pricing

16:42

now. But yeah, central banks, I mean, if

16:44

the US inflation data of the

16:46

last week isn't a one off, then

16:50

that seriously raises the question of whether

16:52

the BED can start

16:53

an easy in cipher law.

16:56

If they do start, how you know, they

16:58

probably wouldn't get very far in.

17:00

Saying And everyone I'm talking to at the moment about

17:02

various things is where everyone's listening to the same The

17:04

Rest is History podcast about the nineteen seventies,

17:07

right literally, it's at the forefront

17:09

of everyone's minds, and I reckon central bankers

17:11

are probably listening to that as well and thinking

17:13

to themselves, God, and the last thing I want to be is

17:15

one of the central bankers. You've got it wrong, particularly

17:17

haven't got it so wrong for the last four or five

17:20

years. Everyone wants to be remembered as a vulgank

17:22

lot of burns, and that may have impacts

17:24

for all of us.

17:25

Yeah, listening to the central bankers,

17:27

they're remaining on the

17:31

courtious side in terms of rate cuts.

17:34

I suppose what market will still

17:36

choose to ignore them if they believe that they have

17:38

a better insight into the data. But we've

17:40

probably moved a bit more in balance in the last few

17:42

weeks.

17:43

Yeah, okay, let's look at what

17:46

this idea that we're moving from a

17:48

into a soft landing scenario has

17:51

meant for markets.

17:53

Now, you wrote recently about the Magnificent

17:55

Seven, the Seven, the seven companies

17:58

in the US there are effectively driving US

18:01

markets, and in driving US markets, driving

18:03

global markets because the US is such a big

18:05

component of the global market. So we have these

18:08

seven companies that are basically

18:11

the drivers behind our pensions,

18:14

our ices, our assets.

18:17

What is going on with them? The US market is

18:19

now what nearly as concentrated as has ever

18:21

been in history, with these big companies taking

18:23

up most of the market, and time after time

18:25

after time we look at them, we say, this can't go on.

18:28

This is ridiculous. This never ends

18:30

well. But maybe it is going to end well.

18:33

What the first thing to say is I wish I did have them in

18:35

my eye, says I, with all

18:37

due respect, I wouldn't be speaking to you. I'd be on the beat

18:40

if I'd.

18:40

Have had you must have some of them

18:43

in your I say you must have a nice global tracker

18:45

or something, and Deutsch you must have given

18:47

you a nice pension which ought to enroll

18:49

you into some lovely US trackers.

18:51

Surely, maybe in those decisions that

18:53

I haven't had anything to do with, maybe there's

18:55

a little bit in the back

18:57

burner.

18:58

That's how it works for me as well, Jo, if I've got any

19:00

It's not a decision I made.

19:02

Yep, sadly, sadly for both of us. Look,

19:06

I think they are

19:08

astonishing in terms of their

19:10

size and their breadth. So the

19:13

US market is pretty much

19:15

the most concentrated it's been in history,

19:17

really, very similar to the where

19:19

it was in nineteen twenty nine in

19:21

terms of the weight of let's

19:24

say the top five constituents.

19:27

So top five make up about

19:29

twenty five percent of the market now, so that's

19:31

as big as it has been in

19:34

history. And look, as an economic

19:36

historian, I have

19:38

a bias to believe that

19:41

this is nonsense and doesn't make

19:43

sense and is warning

19:45

of us of a more difficult time

19:48

to come. Yeah, I suppose this is where you've got

19:50

to be slightly careful of history,

19:52

because we've probably never had a

19:55

situation in history where the

19:57

companies that make up that top five

19:59

per or a Magnificent seven, et cetera,

20:02

make as much money already. You

20:04

know, this isn't like two thousand, where there

20:06

was a lot more speculation

20:08

in companies that weren't profitable.

20:11

And just you know, a stat to throw

20:13

out out at you. If

20:15

the Magnificent seven were a stock market

20:17

on their own, if you exclude the US,

20:19

there'd be the third biggest stock market in the world

20:22

by profitability, so only

20:24

China and Japan would be ahead

20:27

of them.

20:27

Yeah, and they'd be the biggest by market cap.

20:29

I saw as well in your work. So they

20:31

would be that those seven alone

20:34

would be in taking out the rest of the US, would

20:36

be the biggest stock market in the world,

20:38

China coming just buying them, Japan to soft

20:40

there than India, France, etc. And then

20:42

you have individual US companies

20:45

Microsoft, Apple, which are bigger

20:48

as single companies in terms of market

20:50

captain than all of the UK markets,

20:53

all of the Canadian market, all of the German

20:55

market. I mean, it's just nuts.

20:57

It is, as I said, my natural inclination to

20:59

say this is crazy, and then you look at how

21:01

much money they make and it's

21:05

still expensive and

21:07

elevated, but it starts to become

21:10

you can start to build a narrative of some discript

21:12

So, for example, the amount of annual profit that Apple

21:15

makes is around sixty percent

21:17

of the entire listed stock market in France.

21:19

Yeah, no, I mean that absolutely extraordinary. I've got I've

21:22

got your chart in front of me, which

21:24

so if you look at it in terms of billions

21:26

for the profits Apple one hundred

21:28

and one, all of the UK,

21:31

all of it, two hundred and seventeen,

21:34

all of Canada one thirty six, all

21:37

of Germany one eighty eight, and then

21:40

you go to alphabet Alphabet, Alan seventy

21:42

four, Amazon alone thirty, etc.

21:44

Matter alone, though, it was absolutely extraordinary

21:47

how successful these companies are.

21:49

And as you say, once you start to look at it like

21:51

that, maybe these valuations

21:54

are.

21:54

Okay individually within the

21:56

seven there may be some that are look

21:59

a little bit more stretched than others. But I mean,

22:01

if you're talking about, you know, the lights of Apple

22:03

and Microsoft, you know these are very

22:05

profitable companies that probably will stay

22:07

profitable for a period of time. I'm

22:10

not a micro analyst, and I don't

22:13

understand the wizards,

22:15

et cetera. But I

22:17

would say as a minimum that these aren't

22:19

uber crazy valuations. It's just whether

22:21

you think that they are rich or

22:24

not.

22:25

Well, they are still high. I mean, if you look at the average

22:27

of this even again I'm looking at your chart,

22:29

the average trailing pee

22:32

for those seven stocks is thirty seven times.

22:34

I mean, it is high. It's not one hundred.

22:36

You know, this is not Japan in the middle of its great bubble,

22:38

but it's still high. And then you know, the

22:41

most expensive Nvidia on ninety. And

22:43

then you come back to the UK as a whole and

22:46

it's got an average pe

22:48

of seventeen. So they're

22:50

expensive, but not as expensive

22:52

as we've seen in previous bubbles.

22:54

Yeah, I think that's probably the

22:57

way to put it. And I suppose if you were trying to put it

22:59

into a historical context as

23:01

well, in this era

23:03

we live in today, we

23:06

probably have more globalization

23:09

that allows companies

23:11

to cross borders, maybe even more than it was let's

23:13

say the nifty fifty or obviously

23:15

people are talking a lot about the nifty fifty in the late

23:18

sixties early seventies, although

23:21

the company's sold products around the world, the

23:23

world was much

23:25

more localized back then, so you

23:27

know, Kodak, for example, although

23:30

it was a global company, wouldn't have the same

23:32

kind of global presence as some of the Magnificent

23:35

Seven. Today,

23:38

the Internet has also kind of been

23:40

a global phenomena, and therefore,

23:43

you know, the Lights and Magnificent seven can

23:45

access global consumers

23:47

in a you know, a press of a button

23:49

in the way that maybe we couldn't have done fifty

23:51

years ago, one hundred years ago, et cetera.

23:53

So the world has changed a little

23:56

bit to allow dominance of

23:58

individual companies more than they

24:00

would have in the past. But it's just what price

24:03

or you want to pay for that.

24:04

Yeah, and there is risk. And we talk about globalization

24:07

being one of the big drivers behind these companies,

24:10

and of course it has been, but one of the things we're looking

24:12

at now is a degree of deglobalization.

24:14

And it's never going to happen as fast as some people believed

24:17

it would. But this is not the world of

24:19

five years ago. It's a very different

24:21

world. And there are a lot of governments out there that are

24:23

increasingly controlling the Internet and increasing

24:25

they want to control the way these big companies

24:28

operation, in particular control their

24:30

profits and how those profits are taxed

24:33

and to control the information

24:35

that they can carry or not carry. So there's still

24:38

a lot of risk there when you think about

24:40

geopolitics, right.

24:41

Yeah, I know, and it's a good point. And

24:44

look, if you think about markets,

24:46

I mean, we make the point in the report that the

24:48

top five biggest companies over in

24:51

the US, for example, do change over time

24:54

and in fairly unpredictable ways that you

24:56

wouldn't have known maybe five ten years in

24:58

advance. They tend to be quite stable

25:00

in the short term, but quite they

25:03

move quite a bit in the medium term, if that makes sense.

25:05

So you know, the top five biggest

25:07

companies in ten years may be

25:09

a completely different cohort and because

25:12

of things that we don't know yet. So we don't

25:14

know if globalization is going to really

25:16

cause a kind of a schism

25:18

in the world order at some point in this decade.

25:21

You know, we don't know if there's a new

25:23

silver bullet that's going to come around that makes

25:26

some of the technologies redundant. We

25:28

just don't know, and that's part, you know, part of investing

25:30

is obviously trying to lean

25:33

against things that you don't

25:35

know if the price is

25:38

probably the wrong price, and that's

25:41

a feel that probably helps you in the long term,

25:43

but doesn't necessarily help you in the short term.

25:45

Yeah, shorter term though, I suppose we could

25:48

say that these are all growth companies. So

25:50

it is the expectation that

25:52

rates will fall reasonably soon that it's

25:54

been one of the drivers. I mean, obviously as AI

25:57

and this kind of thing, But it's

25:59

also so the idea that

26:01

rates will fall, and there's obviously give for growth

26:04

companies. So if we do see

26:06

rates not falling as expected, may

26:08

we see a sudden turn in the Magnificent

26:11

seven or is that too simplistic?

26:13

Well, I think if you'd have said that to me six,

26:16

nine, twelve months ago, I would have agreed.

26:18

But we've had some concern

26:21

about rates in the last month

26:23

or so, and actually it's the smaller stocks

26:25

that have suffered, So the Russell two thousand,

26:28

it's been much more sensitive to

26:31

the rate volatility

26:33

that we've seen in the last few weeks, whereas the Magnificent

26:36

seven have just powered on. So it

26:38

seems like, you know, the Magnificent

26:41

seven investors are saidler, under any

26:43

macro scenario, now we think these

26:45

are going to win. But if the

26:47

FED is going to raise rates, that's

26:49

not very good for the small caps in the US,

26:52

etc. So I think your proposition

26:54

is a fairly sensible one. But in recent

26:57

weeks, in recent months, it seems to be the

27:00

they are decoupling from that rate

27:03

expectation. Now, whether that can last is a

27:05

moot point. But for now they are Yeah.

27:08

So basically recovered from everything.

27:10

They've moved into their own little world, beyond

27:12

our world.

27:13

Beyond our comprehension, a bit like AI

27:15

that they are. Yeah, they have

27:18

superior intelligence to us.

27:20

I think, Okay, so you're not going to rush

27:22

out after US chat and buy more abusing

27:24

things for your ISA. Sorry, some of these

27:26

things for your ISO?

27:27

I am confused about it. In

27:29

doing this report, I've really

27:32

learned how great these most

27:34

of these companies are. I genuinely,

27:36

you know, I've been doing this job a long time and I look at

27:38

these stops as a macro man all the

27:40

time. But I genuinely learned a lot

27:42

about how great these companies are from

27:45

a profitability basis,

27:47

and it was really instructive to compare that

27:49

to whole countries stock markets.

27:51

Mate, whether I want to pay up for that, I'm

27:54

always somebody likes to see a bargain rather

27:56

than pay up for something on

27:58

the expensive side, if that is the wrong

28:01

trade, I tend to try to be a bit of a bargain

28:04

hunter.

28:04

Yeah, I'm with you there, Jim, and look and look what that's

28:06

got. I say, absolutely,

28:09

Let's talk about other markets then. I

28:11

mean, one of the things that we can see so clearly in

28:14

your chance about the Magnificent Seven is

28:16

just how lonely some of these European

28:19

markets, in the UK market in particular, are

28:21

valued at the moment relative to the US

28:23

market. I mean, obviously, if you take the Magnificent Seven

28:25

out of the US market, it's not nearly

28:28

as expensive as it is with them included, but

28:30

nonetheless there's still a US premium

28:33

in there. And when we look at the UK,

28:35

which we do relentlessly on this podcast,

28:37

because John and I are both both have a value

28:39

by us that we can't shake. When

28:41

we look at the UK, we keep thinking, well, surely that

28:43

that's the place to be, that's the place to be. Is

28:46

that a market that looks attractive to you.

28:48

Are someone likes of value, then it's

28:50

hard to say the UK is bad

28:53

it's bad value. I do think there's a legacy

28:56

problem. I think there's a fair proportion

28:58

of international investors that have kind of sides

29:00

that the UK post brexit, and

29:03

that has left the

29:06

market relatively cheap.

29:08

I spoke the one thing you say about the UK. I've

29:10

talked at length about how concentrated

29:13

the US market is, but I just looked actually

29:15

earlier, the top five names in

29:17

the foot see make up about thirty two percent

29:20

of it. So I approcate that's the

29:22

PUTSI one hundred rather than the S and P five

29:24

hundred, So not quite the same, but it is.

29:27

The UK market has always been concentrated to

29:29

kind of banks and commodities, and therefore

29:31

that there is a little bit of healthcare and there they're

29:34

obviously a little bit of what goes on in those

29:36

sectors probably overrides things.

29:38

But do you think that the numbers coming out of both

29:40

Europe and the UK are beginning to suggest

29:42

a foreign investors that, well, the UK isn't

29:45

exactly in the best of health. There's no

29:48

obvious indication in

29:50

the numbers that we're doing significantly worse than

29:52

the rest of Europe. So at some point you have to

29:54

look at it and say, well, I need to I need to get over

29:57

myself about this Brexit business and just look at

29:59

things as they are.

30:00

I definitely think you're seeing that a little bit from my conversations

30:02

I have with people around the world.

30:05

It probably needs a bit of momentum to

30:07

get it going. It's a bit like M and A. You know, once

30:09

once you get maybe a couple of big deals for overseas

30:12

companies buying cheap UK

30:15

companies, maybe there'll be a bit more activity.

30:17

And maybe for that you need the interest rate environment

30:19

to be a bit more stable across the

30:21

world. But yeah, I think, look, I think the UK

30:24

market does look pretty good,

30:26

good value. I've always

30:28

liked dividends, and you get quite a bit of dividends

30:30

in the UK market.

30:32

We keep saying to people John and I, you know, there's a lot

30:34

of cheap equities listed in the UK and if

30:36

you don't buy them, eventually somebody else

30:38

will. And you know, here we are with Curries

30:40

Curries earlier this week. Obviously the deal hasn't

30:43

been done yet, but you know it will be

30:45

beginning to see these companies that have done

30:47

nothing but see their share prices fall for years

30:49

and trading on very low valuations with potential

30:52

they are starting to get snapped up. And we

30:54

keep wondering just how many of them have to get snapped

30:56

up before other investors look at the market

30:58

and go, yeah, that'll do me.

31:00

From reading your work, you look at this a

31:02

lot more closely than me, So I would

31:04

bow to your kind of expertise

31:06

here.

31:06

But excellent, that's the kind that's the kind

31:09

of.

31:09

Guest we like. Yeah,

31:11

absolutely, Yeah, from from that corec

31:13

point of view, I wouldn't. I wouldn't

31:16

disagree with the kind of conclusions you come with.

31:18

Yeah, yeah, well, I think I think

31:20

we do keep looking at it, But John and

31:22

I don't entirely agree on that. We'll have to have another

31:24

conversation on that one. I did

31:26

want to ask you about if

31:29

you were, if you were coming into government

31:31

now as a new chancellor in the UK,

31:34

what would you do, given your knowledge

31:36

of economic history and your knowledge of how the UK

31:38

works, what would you do to make things better?

31:41

I think if I was chancellor and

31:44

I came in with a clean

31:47

slate, Look, we're in a difficult situation

31:49

in the decades ahead

31:51

because we do have a

31:54

lot of entitlements

31:57

that we've promised people that

32:00

that means the pressures on the government

32:02

coppers are going to go up and

32:04

up. So I think you have to try to find

32:07

ways of extending people's

32:09

working lifetime in a way that is

32:11

politically tenable. And

32:13

IM not sure I know how to do

32:16

that, but I think to be a success as

32:18

a chancellor you need to try to find

32:20

ways of doing

32:22

that. And I think you probably also need to

32:24

find ways of borrowing

32:27

money that you can invest to

32:29

make the economy better.

32:33

And although I'd like to pay lower taxes,

32:36

maybe maybe that's

32:39

not always the answer. Maybe in some cases it's

32:41

the answer, but you've got to find ways

32:43

of making what are still quite low

32:45

long term real rates work for

32:47

you as an economy. I mean, look, government debt

32:50

borrowing. There shouldn't be one

32:52

hard and fast rules. It probably should be

32:54

how attractive it is to borrow. So in eras

32:56

where rates and real rates are

32:58

very very low, government should be incentivized

33:01

to borrow in ways that

33:03

they can productively increase

33:05

the economy. If rates are high, real

33:08

rates are high, then governments shouldn't you

33:10

know, should be quite proval. So

33:12

I think you have to have an element of flexibility. I

33:14

still think real rates are relatively

33:17

low enough that you can

33:19

borrow more than what

33:22

might look to be prudent if you're

33:24

investing it in the right things.

33:26

Now, listen, there is one thing that I do have

33:28

to ask you about. I do have to ask you about before

33:30

we can finish up here. And I know that neither

33:32

of these things will be your area of expertise, but we don't

33:34

care. We just want an answer. We

33:37

ask everybody if we were

33:39

going to lock them away somewhere for

33:41

ten years, someone nice, By

33:43

the.

33:43

Way, Can I leave my kids at home? Can

33:45

I leave the kids somewhere else? Yes?

33:47

You can. You can, although we're

33:50

the entire audience is already judging you for

33:52

that, but you can.

33:53

You can.

33:54

And then once you're in this lovely place, before

33:56

you go sorry, you have to invest all your

33:58

money in every penny in one

34:01

of two things, either gold or

34:03

bitcoin. And you

34:05

don't have to tell us why you make the choice. You're

34:07

about to make all that as nicer if you

34:09

do. But what would it be?

34:11

Do you think I would say

34:13

gold? And I think the reason

34:15

I would say that. Look, I'm

34:18

someone that's broadly an inflationist.

34:21

As an economic historian, I know that

34:23

inflation is always there because in

34:26

democracies and the election cycles,

34:28

there is always going to be incentive to create

34:31

money, you know, at some point relatively

34:33

soon. Even if the macro models don't suggest there

34:35

will be inflation, there will always be a political reason

34:37

to create inflation, especially

34:39

in a world post Breton Wood

34:41

system where it be it money rules. So I'm

34:44

always an inflationist. So therefore I

34:46

do like things that protect you

34:48

against inflation. Now, to be fair, gold isn't

34:50

a brilliant hedge for

34:53

a lot of history, apart from if you've got inflation,

34:55

So to make gold work, you actually

34:58

do need inflation. Bitcoin.

35:02

I do think that in a

35:04

world where we're moving into

35:07

a digital world,

35:09

there will be kind of some digital demand

35:12

for store value. I

35:14

just don't know if bitcoin is that long term

35:16

winner or whether the regulators

35:19

will deal with it in a different

35:21

way than they have today. So I wouldn't

35:23

say bitcoin is a total disasters

35:27

investor investment. I just don't

35:29

know whether it's the winner, and I don't whether

35:31

know whether the regulators will clamp

35:34

down on it in years to come. I would

35:36

prefer gold, Okay, that

35:39

puts you.

35:39

In firmly in the

35:42

merin Talks Money podcast,

35:44

majority.

35:45

Is that a good thing?

35:46

I don't know. We'll find out when we're in a decade.

35:48

Jim, thank you so much joining us today.

35:50

Very kind, pleasure, lovely

35:52

to be invited. Thank you.

35:59

With me now reflect on what we just heard

36:01

from Dutchbanks. Jim read is fellow Bloomberg

36:03

columnist John Author's John, you are kind to

36:05

join us today.

36:07

It's a pleasure. Now.

36:09

I know that you've known Jim for a long time

36:11

and you've been reading his work for a long time.

36:13

Yes, when you listen to him speaking today,

36:15

did you think to yourself that man is absolutely

36:18

right? I agree with everything you said. Is that

36:20

how you felt?

36:22

I'm not sure I agree with everything he

36:24

says, but in general he's one

36:26

of the people who thinks in a very similar way

36:28

to me, and

36:31

that means that he's occasionally

36:33

been too bearish, just as I have been over

36:36

over the last couple of decades.

36:39

But in general, I think you're in pretty

36:42

safe ground following him.

36:44

He's got an incredibly acute

36:48

sense of history, which I think is always

36:50

very important, and he

36:53

has the rare ability to

36:55

combine big picture

36:58

thinking. What you heard that in this the

37:00

conversation with extremely

37:03

granular nerdy focus

37:06

on on data, and it's unusual

37:08

to have somebody who can who can actually

37:10

do both equally.

37:12

Well, okay, that's a that's

37:15

that's pretty positive.

37:16

Hm.

37:17

Now we talked a lot about something that I've

37:20

written about a lot, and I know you've written about a

37:22

lot, which is the concentration in the US market,

37:24

the Magnificent Seven. And you

37:27

know his statistics on this is just absolutely

37:29

extraordinary. That report on on

37:31

the Magnificent Seven, about them they're

37:33

in terms of market cap and profits being more like

37:35

countries than companies was wonderful. But

37:37

of course it rings every warning bell in the book

37:40

for bears like him and me and

37:42

you. Right, we look at that and we don't go, isn't this wonderful?

37:44

It's going to last forever. We love this. We look at and

37:46

we go, oh my god, this guy's going to fall in.

37:49

Yes, And but we also

37:51

have this painful thought that it's going to it's

37:53

going to look really embarrassing until it turns

37:55

because I just cannot cannot

37:58

justify jumping in at this level,

38:00

and that's going to look bad for a while.

38:03

Well, Jim said that as well, not

38:05

in his ISA.

38:08

Acid happens as it happens

38:11

at the precise moment we are,

38:13

we're recording this about

38:15

an hour after trading started in New

38:18

York on them on Thursday. So my factoid

38:20

for you is, after an hour of trading

38:23

following its results coming out, in Vidia's market

38:25

cap is up something like two

38:27

hundred and forty billion

38:30

dollars. The total market

38:32

cap of Intel is one

38:34

hundred and eighty billion dollars. So

38:37

our response to the

38:40

news the results that in Nvidia

38:42

have announced is to decide that they

38:45

are more than a whole Intel's worth

38:47

more valuable than we thought they were, which.

38:51

And also one of our other colleagues said

38:54

that it was also equivalent to the entire market

38:56

capitalization of Greece.

38:59

That makes sense, which, interestingly,

39:01

according to a chart from Jim

39:04

Reid, Thank you, Jim,

39:06

our hero, Our hero, Greece

39:09

is now now that Japan has

39:11

managed to take out it's all time high. Poor old

39:13

Grease is now in the lead

39:16

for the stock market that's

39:18

gone the longest since its last all time

39:20

high. Interesting, and Greece is cypress.

39:23

Yeah, Greece is going to turn into the measurement of stock

39:25

market units, isn't it? Like Wales is the measurement

39:27

of the scale of everything in the UK. It's

39:29

five wells as two Wales, as one Wales, etcetera.

39:31

We're now going to say it's worth five greases, ten

39:33

greases, forty five greases.

39:35

It's all a little because Greece has hit

39:38

bottom and is now turning into one of the one

39:40

of the safer places to invest in

39:42

Europe, which is just as well after all the pain it had

39:44

to go through to get where it is now.

39:46

But in terms of how far away it is

39:49

from it it's high, and how long ago it

39:51

is, it's got a lot of sledting to go.

39:53

It's yeah, it's in many ways

39:55

comparable to Japan. Anyway, Sorry, Jim,

39:57

Well.

39:57

Let's stick with Japan, because okay, there's not much

40:00

point in us talking much longer about how wonderful

40:02

we think Jim is and how he's absolutely right

40:04

on everything. Goodness me, what a man. So why

40:06

don't we talk about the other thing that

40:08

you and I are both fascinated by, which is

40:10

Japan and the new high

40:13

in Japan, which we've been waiting for a

40:15

long long time. I started my career

40:17

in Japan back when the nicket was roughly

40:19

where it is now, you know, and

40:21

I've been writing for a decade telling

40:24

our readers that you know it's going to turn.

40:26

It's going to turn. It's really it's going to turn. It's definitely

40:28

going to turn. There's a new high out there, and

40:30

now it's finally happened, and

40:32

you wrote a column about.

40:34

Yes, God's right, you wrote a column.

40:36

About this this morning, and

40:38

you think you think this can continue?

40:40

Right?

40:40

Not over yet, Mornia, and I moren

40:42

you highs ahead a new high every day.

40:45

I don't know that I would say that

40:48

this is definitely a more

40:50

solid high,

40:53

more of a foundation for further gains than

40:55

the last one, which is one of the safest

40:57

comments I've ever made in my life.

41:00

This isn't why we ask you on John, I'm going to have to raise

41:02

again.

41:03

So if you want just

41:05

to continue the

41:07

Japanese stock markets their

41:10

part in my downfall or whatever. My first

41:13

ever day at work for the Financial

41:15

Times was January the first, nineteen

41:18

ninety and the nick had

41:20

topped the day before. So

41:22

this is the first all time high

41:25

I have ever witnessed in Japan in

41:28

my thirty four and a half thirty

41:31

four years in financial journalism.

41:33

So yep, this is a this is a very

41:35

big deal. I do think

41:38

in this case What

41:40

matters is that corporate

41:43

Japan has sorted itself

41:46

out in a way that wasn't

41:48

true before in

41:51

terms that Jim Reid would approve of very

41:53

greatly if you, despite

41:55

having been at such

41:58

low levels for such a long time in

42:00

terms of interest rates, there are far

42:02

fewer zombie companies in Japan than

42:05

there are in the States. For

42:08

all that Japan's growth has been slower,

42:12

a lot of Japanese companies haven't

42:14

actually taken

42:17

the opportunity of low rates to just continue

42:20

their existence. There has been

42:23

some degree of necessary

42:25

pain and consolidation, and

42:28

the reforms that really got going over

42:30

a decade ago as part of our benomics to

42:32

improve corporate governance,

42:34

to persuade Japanese companies

42:36

to be nice to their shareholders

42:39

are beginning to have an effect. They're buying back

42:41

stock in a way they've never done before. Their dividends

42:43

are going up. So

42:46

that's on the fairly boring level.

42:48

I do think if you're a value investor,

42:51

if you're caring about the longer

42:53

term, I think Japan still looks like a

42:55

fairly decent bet.

42:57

If we then want to get into the macro surrounding

43:00

central banks, what might happen to the end

43:02

where the Bank of Japan goes next. Then there's all

43:04

kinds of very significant risks you could discuss.

43:07

Yeah, we can talk about that as

43:09

well, but you also put you put

43:11

a lovely chart in your column this

43:13

morning from sock Gen showing that

43:16

projections for two thousand and four two thousand and five

43:19

earnings pur chare have fallen across the world

43:21

with the sole exception of Japan. And

43:24

it's a great short, a great chart because over

43:26

the last however, many decades, every time

43:28

we look at a chart where something about Japan

43:30

is the sole exception, it's been in

43:33

a bad way, all right. So to see

43:35

a chart where it's Japan is

43:37

unique and special, but in a really good way.

43:39

It's kind of exciting.

43:41

Were again, it's this is why we

43:43

don't retire, why we carry on doing our jobs.

43:45

There are actually every so often there's something

43:47

you've never seen before comes up. But yes,

43:50

exactly like the macro trends

43:53

are such that I wouldn't I certainly wouldn't

43:55

say yes, definitely stick with

43:57

the stick with Japan. Fill your boots because there

43:59

are macro risks, But in terms

44:02

of the kind of investing

44:05

that is somewhat out of fashion, but which both of us

44:07

have spent a long, long careers encouraging

44:09

people to do. The

44:12

actual companies you're buying and

44:14

the cash flows they are trying to generate

44:16

for you that you buy when you buy their stock do

44:19

actually seem to be a

44:21

fundamentally much healthier place

44:23

than they have have been in decades.

44:26

And that

44:29

is relative to Japan being a disaster

44:31

for a long time. I'm not saying that proves

44:33

their better value than X y Z

44:35

and other countries, but it certainly suggests

44:38

that Japan is no longer the negative

44:40

exception. You've really got to be careful about.

44:43

It's got well managed. Companies

44:46

like Sony aren't as exciting as they

44:48

used to be, but they've never gone away. The Japanese,

44:51

the Japanese car makers never went away,

44:53

and so on. That there are

44:56

opportunities there.

44:57

And do you think that jaman has also taught us something

45:00

about GDP and how to look at GDP

45:02

because everyone looks at Japanese gd GDP

45:04

growth and says that's awful, this is terrible,

45:07

But no one ever takes into account the fact

45:09

that Japan has a static or falling

45:11

population and Therefore it's GDP per head

45:13

is really really just fine. Whereas we have our

45:15

own GP looks like it it's growing

45:18

it well, not exactly reasonable levels, but

45:20

growing, But our GDP per head

45:22

is absolutely shock exactly.

45:25

It's it's that that is a

45:27

very important point. I mean again, it's one

45:30

of the standard negative points, and with some

45:32

reason on Japan that it

45:34

has this aging demographic. But

45:37

yes, you looking around

45:40

Tokyo, I don't know some of the regions

45:42

of Japan. Looking around Tokyo

45:44

and you do not. It's nothing

45:47

remotely like a place

45:49

that's been in a slump for a quarter of a century.

45:51

It's an exciting, buzzing

45:53

place where people obviously still have a very

45:56

very pleasant standard of living.

45:59

And

46:01

I think, yes, that that is quite

46:04

quite easily easily forgotten.

46:06

It's you're not buying

46:09

the country. I suppose, if you're buying a domestic

46:11

Japanese stock, if the population is going down,

46:13

that that's some kind of a limit on there their

46:16

growth. But but generally speaking,

46:19

you're you're you're you're

46:21

buying a country that has

46:25

continued to have one of the highest

46:27

living standards in the

46:29

world and has continued to have a very

46:32

large economy and.

46:35

That's that's uh.

46:38

Allowing allowing the population

46:41

to to to skew

46:43

your judgment is is a mistake.

46:45

I agree with you, and possibly a lot

46:47

to teach the rest of us about Asian populations

46:49

and how to manage them. Suddenly

46:52

Japan is perfect, right, Suddenly this country

46:54

can be no wrong. Praising a

46:56

disguise, they can do everything.

46:58

Yes.

46:59

The other thing that interesting about Japan

47:01

that has changed over the years is

47:05

that at this point, career

47:08

is the other example of this. But Japan

47:10

is cool. My

47:12

kids are in their teens, they are

47:14

fascinated by Japan. They're fascinated

47:17

by manga, they're fascinated

47:19

by anime, jpop. That all

47:22

of this stuff is exciting

47:25

and interesting to them.

47:28

And you know, they are envious

47:31

when I go to you know, not that I go

47:33

to Tokyo anything like as much as I would like to,

47:35

but you know, I have to have shopping lists with

47:37

stuff to bring back because they are

47:39

so fascinated by everything Japanese.

47:42

That wasn't true at all from

47:44

what I recall. When Japan was

47:46

lasted as it's high we all

47:49

had to go around with a sony aukman or whatever.

47:51

But it wasn't as though, you know, Japan

47:53

was sort of enviably powerful and rich,

47:55

then it wasn't cool, It wasn't exciting, and

47:58

it's cultural significance

48:01

has grown quite significantly

48:04

during the years that its economy

48:06

has gone off the boil. You could incidently see

48:08

some parallel there with our own country, Britain.

48:11

You know, the nineteen sixties and seventies

48:13

were not a great time for the British economy, but the

48:16

Beatles and David Bowie or whatever, it became

48:19

a much cooler place, a much more

48:21

interesting cultural place during

48:23

the worst years of worst economic years

48:26

for Britain, and arguably something

48:28

similar might have been going on in Japan. Do

48:30

I think Britain is cool?

48:32

Ha ha.

48:34

I'm a little too out of contact

48:36

with it, generally speaking.

48:39

Generally speaking, my gauge

48:41

for this is where my kids

48:43

are on things. They are fascinated

48:46

by the Beatles and the Bowie,

48:49

not just my influence. I don't think they're

48:51

so fascinated by Dua Lipa or

48:54

whoever else We would say was that okay, So.

48:57

We can't hope that there'll be a cool Britannia

48:59

trigger for the UK market to suddenly

49:02

joined the Jeff Harry's market in this Harry

49:04

Styles.

49:05

Harry Styles, if he could get back together

49:07

with Taylor Swift, that could transform

49:10

the country. If you could actually

49:12

write a song about how wonderful it is to be

49:14

back with Harry, then then

49:17

that probably is the catalyst

49:19

that at that point you fill your boots

49:21

with the fill your boots with the foot Sea Absolutely

49:24

fantastic.

49:25

But do you know if you've heard it here first, keep

49:27

an eye on Harry Styles. We've been looking for a catalyst

49:29

for the UK market for a couple of years now.

49:32

That could be it. John, Thank

49:34

you so much, Thank you thanks

49:40

for listening to this week's Maren Talks Money. We'll

49:43

be back next week in the meantime. If you like

49:45

ours show, rate, review, and subscribe

49:47

wherever you listen to your podcasts, and of course tell

49:49

your friends about us. And finally, we have

49:51

our show email, so send along ideas,

49:54

questions or comments to Merin

49:56

Money at Bloomberg dot

49:58

net. The episode was hosted

50:00

by me Maren sumset Web. It was produced by

50:02

some Asadi, Additional editing by Blake Maples

50:05

and special thanks to Jim Reid and to John

50:07

Authors.

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