Eric speaks with Kerry Murphy, who co-founded 206 Inc. and has worked at Sub Pop and RealNetworks, and Jonathan Kopp, a veteran of the Clinton Administration, Obama's digital team, Ketchum Digital and current chief interactive strategist at Glover Park Group. Topics include: using data — for good, not ill! — managing communications for major brand and political clients, maintaining sanity during high-pressure campaigns, and why the key to marketing success is passion.