For this episode of METACO TALKS, we were joined by Pedro LOPEZ-BELMONTE, Blockchain Lead at Richemont, the Swiss-based luxury company, owner of brands such as Cartier, Montblanc, Net-a-porter etc.

Pedro is a Blockchain expert, mission-driven, leading business to generate value through emerging technologies and cross-tech innovations.

Currently driving the blockchain & digital asset management strategy & roadmap for Richemont in the public & private blockchains that makes it possible for consumers to access product history and proof of authenticity of luxury goods – from sourcing to sales, all the way to second-hand markets.

With more than 20 years of experience in providing support, long-term vision and continuity to the innovation process as a bridge between the business, the technology and the innovation functions, Pedro contributes defining & leading the Emerging Technologies integration process by working on the strategy and roadmap along with main stakeholders, identifying new tech trends, being part of the external ecosystem to nurture the internal one, continuously identifying and engaging with new relevant players as part of the Emerging Technologies network.

In this episode, we discussed, among others:

• NFTs and their impact on the luxury goods industry
• The Metaverse of luxury goods
• What happens to luxury when everything is tokenized (and fractionalized)

Disclaimer: This is not investment advice.

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