I sat down with Luc Castera, Co-Founder of Cetus Labs and winner of the recent eMERGE Americas Pitch Competition, Early Stage category.

We had a great chat covering Luc’s family legacy of entrepreneurship and its impact on launching Cetus; plus, advice he’d give to non-technical startup founders and what is was about his pitch that resulted in winning the eMERGE Americas competition.

Highlights:

1:30 His family’s entrepreneurial history and the influence on his path

2:45 - What he's learned in his previous startups that has helped with launching Cetus

5:30 - How he decided to focus on the shipping industry

8:15 - Why his father is especially excited about Cetus 

11:50 - How Cetus generates revenue

15:50 - What he would focus on if he only had one metric to navigate the business by

18:00 - His experience winning the eMERGE Pitch Competition and the elements of a winning pitch

20:15 - His views on bringing on investors

27:15 - Closing questions: pros and cons of Miami for startups, best advice, books, final advice

Mentioned in this episode:

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