Content covered in this podcast:

1. The concept or brand

2. We Make you famous, then you perform

3. We tell the radio stations to play your music

4. They pick one angle and break the artist with that angel

5. They rise too quick & have no organic history of moving people

6. They can't impress people that don't already know who they are with a Unique Skill

7. They are praised for doing or trying, not for artistic excellence

8. They amass fortunes quickly, which allows them to sustain the lie and eventually turn the lie into a truth

9. Their handlers, managers, agents, and publicists craft Fake news around their artists and solicit awards to validate them in the public eye

10. What happens when a Fake Artist is not prepared for war