The DuMouchelle’s auction house is a Detroit institution. 

Since 1927, the family business has handled auctions for rare antiques and art and established a reputation as one of the best businesses of its kind in the country. Located on Jefferson Avenue across from the Renaissance Center, DuMouchelle’s has hosted auctions in its gallery for decades, as well as online. Collectors around the world trust DuMouchelle’s to appraise works and handle all parts of auctions. But when the pandemic hit, everything had to move online.  

When you're on a Zoom call, a fraction-of-a-second delay may be a slight annoyance. In the context of a live auction, however, every moment is crucial.  Bob explains how the team had to evaluate different platforms for both functionality and security.

Of course, the pandemic has necessitated adjustments in all areas of DuMochelle's business.  Appraisals are done over FaceTime, items are often left in windows of the facility for prospective buyers to evaluate, and some customers opt to wait until it is safe to visit in person.

One positive that Bob sees: the ability to work from home and research pieces that they learn about.  He explains a unique collection that they've been able to take a deep dive into.

Resources:

DuMochelle's Website: https://www.dumoart.com/

DuMochelle's on Facebook: https://www.facebook.com/DuMouchellesArtAuctions

DuMochelle's on Twitter: https://twitter.com/DuMouchelleArt

DuMochelle's on Instagram: https://www.instagram.com/dumouchellesartauctions/

Michigan Motors Forward is produced by JAG in Detroit Podcasts in collaboration with Tanner Friedman Strategic Communications.

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