A common misconception and limiting belief many coaches have is that selling a high ticket product requires us to have mass appeal and speak to everyone in the market. 

But achieving Microfamous status gives the ability to become highly successful while only having to speak to a small slice of the population within our ideal client audience. 

Saying the same message to the same market and staying consistent are the fundamentals of a Microfamous strategy, and it can give us more freedom and ease in our businesses even as we continue to grow. 

How do we move away from running a commodity business? Why is the idea of traditional success so limiting?