Chris Reed, CEO, Reed Inc. When Chris Reed decided it was time to enlist some investors to fuel the expansion of his fast-growing soft drink company, he wasn’t willing to part with all of the management control that perspective venture partners required.  Instead, Reed Inc. would become listed on the New York Stock Exchange and sell shares to the public – a decision the firm’s founder and CEO has never once regretted.  Join us as Chris retraces the steps that empowered Reed Inc. to grow into a $50 million firm inside the always competitive soft drink market.