With a growing population and climate change, it’s more important than ever for farmers to be able to grow as much food as possible as efficiently as possible. Fortunately, there are startups like Hydrosat that are trying to make that job a little easier for them. As its name implies, Hydrosat uses satellite data to help farmers, agribusinesses, and government agencies with important insights that can lead to more food being produced with less water while also cutting down on electricity and climate change contributors.

Hydrosat CEO and co-founder Pieter Fossel recently joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast. Pieter explained the positive impact Hydrosat can potentially have on the world and a variety of other topics about Hydrosat’s startup journey:

• How Hydrosat is able to address food security and climate change at the same time.

• The importance of solving a customer’s problem while building a product over time.

• Being able to find short-term success while maintaining a long-term vision.

• How to work with big distributors without giving up leverage.

• How Hydrosat has given both distributors and end users something new.