Crowdfunding is one way to get past the hurdle of coming up with enough seed money to launch new products AND find validation in the market and determine demand.

On this episode I invited a crowdfunding expert and consultant, Khierstyn Ross to walk through some of the important things you need to think about as you launch products using crowdfunding.

Khierstyn Ross shares the experiences she’s had helping many companies not only have successful campaigns but actually build long-term successful brands.