John Nesbit
Million Dollar Practice Builders with John NesbitEpisodes
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One of the best ways to expand your practice is to offer additional services. Here are the two things you have to get right to be successful with this in 2021.
It's literally my business to pay close attention to Facebook and to be ready for changes in Facebook advertising for my clients. Here are my predictions for this year and how it relates to your practice advertising.
It all starts with the click! I got a question in "How do I get people to click on my Facebook ads?" The answer is not what you may think.
Hi, As a practice owner, where are you on the scale of motivation? Money? Duty? It makes a huge difference in your eventual success. Conquer this in 5 minutes.
You probably have your patient delivery down to a smooth machine. How about the other 20 areas of your practice?If you are feeling stress in practice, it's a symptom with an underlying cause. Take 5 minutes and get the cure.
I get so angry when I hear how marketing companies mistreat their clients. Crap results, lame excuses, and poor communication. Let me give you an example:
I just found out why so many practice websites chronically underperform. It's an error in who the website was made FOR and losing sight of the real PURPOSE of a website.
When things are crazy, you have to look at what you can control. Here is my honest advice on how to prosper in our new turbulent world. Plus, I give away access to our top-tier services at a discount and with as little risk as possible. Let me
Some practices give up and decide that holidays are "slow".These practices prove that doesn't have to be the case.Here's how they do it.
Where are you going to be in 12 months? Whatever your goals are for 2021, you will need a consistent flow of qualified new patients to go along with it. Referrals won't cut it, you need paid advertising. Watch this video and learn how to plan f
Are you scared that your next marketer is going to be a scam? Is the old saying of “too good to be true” actually correct? Watch out for this particular scam.
This may be controversial to say, but different people are different. Teenage girls are not as interested in sciatica treatments as old men. Women, by a survey, tend to make the health care decisions for the family. Stereotypes exist for a reas
It used to be quite the game to get as many “likes” as possible for your Facebook business page. People put up posters in their practices and sent out emails. But things have changed a lot since then. Having tons of “Likes” now can be a liabili
Newsfeed, Sidebar, Audience Network, In-app placements… I swear Facebook has 15 ways to run your new patient ads. I know cuz I've tried them all. I found that only a couple ways actually work. The rest just leak money away from your budget into
One of the big rookie mistakes I made early on in Facebook marketing was trying to tell patients how awesome the doctor was, how cool the new laser was, and that sort of thing. They ignored my ads like they were written in Swahili. What finally
It can be so frustrating to run new patient ads that bring in people who are not qualified (able to afford care). In this video, I'll give you some tips on how to better target your Facebook ads so as to attract the most qualified new patients.
I was so frustrated and disappointed with the marketing agency we hired for my friend’s practice.They made huge promises and never delivered.I called them on it - and they blamed us for the poor results, and then disappeared. Grrrrr!Well, t
Are you a rebel? Do you question “authority” and conventional wisdom? (Especially when they are wrong?) Me too. And my company, The Customer Factory is an extension of this rebellion. We’ve pissed off a lot of marketing “gurus” by doing things
You may not have heard of the Market Domination Engine before, but it's responsible for driving in more than 1200 new patients per week for our network of practice owners who no longer have to worry about where their next new patients are comin
I did not start The Customer Factory by plan.I came to this entire industry by “chance” and now have a purpose to help make it the model of American healthcare.Here’s the never before told backstory of The Customer Factory.
We all know people who dabble around in their practice and set their personal standards low. They may get by but it's shabby and there is not a lot of pride in it.Then there are those who adopt high standards for themselves who go on to deliv
I just found out about a marketing company that shamelessly abused their client and practically destroyed him. They took the money after making vast promises of great service at discount prices. Then they "forgot" to run the ads.. and that was
I just reviewed some research we conducted on dozens of practice owners.The surprising result was in the difference between the big practices and the small ones. It has nothing to do with marketing, location, or staffing.It has everyth
Recently, I spent months (actually more than a year) away from my business and had it operate smoothly. This was not an accident. I followed a careful strategy that can set any owner free from the need to be the day to day manager. I share the
If you're pushing hard to grow your practice and it's not working, someone might actually be pushing back just as hard. In this video, I show you who your “sales prevention department” might be and how to smoke them out. This is something many
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