When it comes to leadership, we normally think of one person that is in charge of holding the reins and steering the direction of a company. While it might seem counterintuitive to our traditional view regarding authority, oftentimes equally sharing power and influence can have more benefits than we can imagine.

Robert Chapman, co-founder of Firebrand joins today’s episode of The Melting Pot and shares how Firebrand became an incontestable leader of the Accelerated Learning market, with 21 years of continued growth and performance even while going through three major recessions and a world pandemic.

We talk about the unconventional way he and his business partner Stefano Capaldo shared the responsibilities of leading the company as co-CEOs, the sales and marketing strategies they’ve improved and adapted for Firebrand and how they transformed Verne Harnish’s book, “Scaling up” into the perfect blueprint for scaling their company.

This is a fascinating episode packed full of insights, so make sure to download and listen.

In today’s episode:

• 21 years of successful business in an unconventional co-leadership
• Delivering high-quality training at twice the speed of traditional methods
• Leading a business through four recessions
• The Firebrand version of scaling up and the one thing that ensured its success
• Sales and Marketing strategies they learned at Onyx and implemented in Firebrand
• Selling to BPP

21 years of successful business in an unconventional co-leadership, with Robert Chapman, co-founder of Firebrand

Firebrand Training was co-founded by Stefano Capaldo and Robert Chapman and for the last 21 years has been a leader in the Accelerated Learning market.

Even though conventional wisdom says two heads are better than one, co-partnership in the business world is often looked at as the odd one out. So how did Robert and Stefano build a successful company under such unconventional leadership?

Like all relationships, being co-leaders requires trust, constant communication and a very clear understanding of the role each CEO has.

“I was in charge of business development, sales, marketing, go-to-market strategy, he was in charge of delivering, hence the cook it, catch it tactic. If I got the fish, I threw it over the fence and I just trusted Stefano to go and make sure a great meal conjures up.”

Delivering high-quality training at twice the speed of traditional methods

Since its inception in 2001, Firebrand has grown at an incredible rate, from a start-up to a £ 20 million business. A testament to the value they offer through their unique Accelerated Learning methodology is their applicants' high rate of success in getting their IT and project management certification.

“That puts a huge amount of pressure on us,” says Robert. “We gotta do a great job. We can't hide if the instructor's done a poor job of delivering that knowledge.”

Leading a business through four recessions

In regards to their leadership strategy, they’ve certainly made the right decisions, because successfully navigating a company through 4 major recessions including a global pandemic is not something everyone can do.

“We took some really difficult decisions. We did make some people redundant, we asked staff to take pay cuts. But by the end of 2020, we'd navigated those waters pretty well and in a really strong position financially and paid back all the staff that had pay cuts.”

“I do genuinely get really emotional because so many people went the extra mile during those periods and they genuinely didn't complain.”

The Firebrand version of scaling up and the one thing that ensured its success

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