As Mindful Influencers - we need to have our eye on the latest trends. And while you know Instagram is where I love to play - LinkedIn is a platform to pay attention too, especially if you are in the B2B field. I’m talking business coaches, marketing strategiests, influencers connecting with brands, etc. 

That’s why I brought in Jessica Nazarali on the podcast to talk about LinkedIn & how she helps her clients leverage this platform. 

Here’s some background on Jessica. After earning her business degree, Jessica pursued a prestigious corporate path. This provided her with security in the form of a steady income and an aura of success. While it looked fulfilling from the outside, Jessica knew she had a larger role to play. She was determined to serve others and experience greater fulfilment in both life and work.  

In 2011 she began a passion project via an wellness blog & online shop which quickly exploded in popularity and reach. This side-hustle not only brought her deep satisfaction, it inspired her to make a life-changing decision. She was determined to master the art of running her own business and become a full-time entrepreneur so she could enjoy success on her own terms.

Two years later, Jessica left her corporate career to focus fully on expanding her 7-figure business. Today she is living her dream by transforming the lives of others. Her breakthrough process empowers other entrepreneurs to enjoy endless new clients every month. Jessica's sales call generation systems and transformational coaching allow Jessica and her thousands of worldwide students to create their own successful businesses.

You can find her at www.JessicaNazarali.com, connect with her on Instagram & LinkedIn.

Here’s what you’ll learn in this episode: 

[8:00] The Value of LinkedIn

People who are on LinkedIn have either a business or a job. It could work really well if you have a B2B business. People are on LinkedIn for business opportunities. People are expecting that on LinkedIn vs. the first thing people are doing on Instagram is not for business opportunities. 

[11:00] How to Use LinkedIn (even if You Have a Side Hustle)

You can only have one profile on LinkedIn so the first step would be to check your contract & make sure that you are able to update your profile on LinkedIn. The next step is to start connecting with your ideal clients. You can use sales navigator that is free for 30 days. You start searching with who your ideal client is for example business coaches, sales coaches, etc. You can be specific around the area they live in. A list of people will come up & then you connect with them and have a conversation with them and invite them to a FB group. You can add them into a LinkedIn group if they are interested in the topic in your area, ex: business owners in the NYC area. Then you can invite them to speak with you. 

[24:30] How to Market Your Services

You can create value by sharing the what that you can do along with the high level how.  There is no way to really give away too much as the experience of working with you is going to be so different than giving away free information on social media. Having someone look at your unique business & give personalized feedback. 

[28:00] How to Craft a Great Offer

Jessica encourages that we should always ask ourselves - why should I work with you over working with anyone else. If you do not believe that your offering is amazing and awesome - that confidence is not going to come across in your marketing. You need to think about how you’re delivering it, what are the outcomes & benefits, and how it is different than what other people are offering.