This week, Tellie talks to Sam Gonzales (@famamfa), a super talented brand strategist with experience as a graphic designer, photographer, and brand manager. I love breaking down elements of style with her because she has the language to objectively communicate what is intuitively beautiful and why.

With Sam, we talk about:

• The difference between hobbies and professions, and how it's not necessarily fair to critique work that is done for fun. When it's done professionally, as in for a fee or for your lifetime 'profession' though....
• What design principles apply in makeup, and how you can use them. Emphasis doesn't merely apply to typeface.
• Where to get artistic inspiration from (tip: painters shouldn't focus on paintings, and makeup artists shouldn't focus on makeup looks.)

You should visit her website at famamfa.com

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