Tara Claeys & Aubrey Bursch
Mindful School MarketingEpisodes
Episodes of Mindful School Marketing
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Join us in this episode of Mindful School Marketing as we delve into the world of visual storytelling with Helen Sachs, CEO and founder of Striking Media. From her beginnings at BBC Television Centre in London to her current role crafting impac
In this episode of Mindful School Marketing, we are celebrating 3 years of this podcast and we are joined by Greg Angilly, the Head of School at Virginia Beach Friends School. Greg crafted a groundbreaking curriculum to empower middle and upper
In this episode delve into the art of authentic school marketing with guest Terry Dubow, Director of Communications and Story at Marin Montessori School. Tune in as we explore the importance of understanding parents' needs and fears in marketin
In this episode Mindful School Marketing. we’re joined by Liz Zweigle, Director of Marketing and Sales at TruthTree. With a background spanning nonprofit, university, and K-12 marketing, Liz brings a wealth of expertise to the table. In this ep
In this episode of Mindful School Marketing, we’re joined by Karl Boehm, a seasoned marketing strategist for independent schools. With over two decades of experience, Karl has propelled brands like John Hopkins and Westminster School to new hei
Join us in this episode of Mindful School Marketing as we welcome Barb Doyle, the Director of Marketing and Communications at Renbrook School in West Hartford, Connecticut. With over twenty-five years of diverse experience in marketing, graphic
In this podcast episode, we welcome Peter Barron, who shares his insights after spending over 20 years serving independent schools. The conversation delves into reimagining the independent school business model, emphasizing the need for a susta
In this episode of Mindful School Marketing, we welcome Nat Saltonstall, Founder and Executive Director of SPARC, to discuss the strategic aspects of auxiliary programs in independent schools. Nat, with a background deeply rooted in independent
In this episode of Mindful School Marketing, we are joined by Angela Brown, Manager B2B Brand Strategy at NICHE, discussing recent surveys on K-12 parents and enrollment marketing trends. The parent survey reveals the surprising role of admissi
In this episode of Mindful School Marketing, we dive into the significance of goal setting as we kick off the new year. We share our enthusiasm for planning, both on a personal level and for our school clients. Our discussion explores challenge
In this episode of Mindful School Marketing, we are joined by Edit Barry, co-founder of E&A Collaborative. She discusses the intricacies of capital campaigns for educational institutions, emphasizing strategic planning and audience engagement.
In this episode of Mindful School Marketing, we welcome Ed Hollinger, an experienced educational leader and consultant. Ed shares his extensive career journey and mission to help individuals and organizations operate at their best. The discus
In this special episode on The Mindful School Marketing podcast, we embark on a behind-the-scenes glimpse into the 50th Virginia Association of Independent Schools (VAIS) annual conference. Held at the picturesque Benedictine Schools in Richmon
In this episode of Mindful School Marketing, we are joined by Jill Goodman, a consultant with over 20 years of experience working with independent and private schools. The episode focuses on the topic of running successful meetings in education
In this episode, we’re excited to guide you through the intricacies of planning, executing, and following up on admission events for schools. We'll highlight the critical aspects of strategic planning, including choosing the event format (be it
In this episode, we're excited to have a conversation with Devin Donaldson, Director of Development and Communication at Aspire Afterschool Learning in Arlington, Virginia. With over 10 years of experience in marketing, communications, and data
In this episode of Mindful School marketing, we explore experiential education and the profound impact it has on shaping young minds. We are thrilled to be joined by Todd Ormiston, a seasoned educator with 32 years of diverse experience, includ
In a world where social media is essential for school communication, Stephanie Borges Folarin, Head of School at Wye River Upper School in Centreville MD, shares her secrets to managing it mindfully. On this week’s episode of The Mindful School
Do you want to enhance your school's brand messaging and increase the effectiveness of your website? Look no further, because our guest, Chelsea Fanke, will be sharing the key to achieving that desired outcome. Join us on The Mindful School Mar
In this episode of Mindful School Marketing, we are joined by Charli DeWhitt, a former Director of Marketing, Recruitment and Communications for a school network in Indiana and a current Enrollment Consultant with SchoolMint where she helps sch
In this episode of the Mindful School Marketing podcast, we are joined by guest Suzy Wagner, the president of Brand & Buzz, a strategic communications firm. With her extensive experience in advertising, public relations, and communications, Suz
There really is nothing like being in person with people and having the opportunity to just have conversations that flow from one thing to another and on this week’s episode, we are discussing our takeaways from The National Small Schools Confe
Brendan Schneider rejoins the show as he continues to make a significant impact within the MarCom industry with his dedication and expertise. As the founder of SchneiderB Media, Brendan has taken on the responsibility of addressing critical iss
Revamp your school's communication approach with advice and cutting-edge tools in the newest installment of Mindful School Marketing. Tune in as we delve into the art of refining your school's marketing and communication strategies, while also
Listen into this episode of The Mindful School Marketing Podcast and meet the knowledgeable Katherine Morgan Schafler, a New York City-based psychotherapist, author, and speaker who's passionate about understanding perfectionism. She is joining
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