Kevin is the President of MineThatData, a consultancy that helps CEOs understand how customers interact with products, brands, and marketing. Kevin has worked with nearly 200 brands since founding MineThatData in 2007.Prior to founding MineThatData, Kevin held various roles at major retail brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.