1:12

The average person living on the streets goes

1:14

three to six months without being looked in the eye

1:16

and I thought to myself how

1:18

is it possible that people are going that long

1:21

without feeling seen ? And

1:23

I knew I wanted to use my creativity and

1:25

innovation to create something that

1:27

would make people feel seen , that would make hope

1:29

and help free and accessible for every

1:31

single person on the planet , somehow in some unique way . Single person

1:33

on the planet , somehow in some unique way . And

1:36

when you're in mental crisis , you

1:44

don't really have the capacity to do the mental gymnastics of figuring out .

1:45

What support do I need ? How do we create something that's in ?

1:47

the way where people just stumble upon it in their everyday

1:49

life . They didn't have to put it into a map to figure

1:51

out where it is or how they got there

1:53

. It was almost a moment for an

1:56

encounter for them to feel deeply seen

1:58

.

2:04

Hey , there , you're listening to the Missions to Movements

2:06

podcast and I'm your host , dana Snyder

2:09

, digital strategist for nonprofits

2:11

and founder and CEO of Positive

2:13

Equations . This show

2:15

highlights the digital strategies of organizations

2:18

making a positive impact in the world

2:20

, ready to learn the latest trends

2:22

, actionable tips and the real

2:24

stories from behind the feed . Let's

2:26

transform your mission into a movement

2:29

. Hey

2:33

, hey , welcome back to another episode

2:35

of Missions to Movements , and

2:38

today I am bringing you a guest

2:40

from Atlanta , georgia

2:42

, from my hood . I recently

2:44

became a monthly donor to

2:46

their organization , and so I am

2:49

so excited to share this wonderful

2:51

mission with you all and

2:53

talk about their recent activation

2:55

which I thought was so brilliant at

2:57

South by Southwest , a little

2:59

event in Austin , texas , that

3:01

you might've heard of , and it has been years

3:04

since I've been there , so I'm curious just to see how

3:06

it has grown , especially within

3:09

the social impact nonprofit

3:11

sector . So , gloria Umana , founder

3:14

and CEO of the Hope Booth , welcome to

3:16

the show .

3:17

Thank you so much for having me . This is actually

3:20

our favorite podcast . Our

3:22

team listens to your podcast very

3:24

often and I was just talking with one of my leaders

3:26

today . I

3:32

said can you believe the podcast we always listen

3:34

to to learn from ?

3:35

I'm about to be on , so

3:38

thanks so much for having me , dana , and for being a real supporter of our organization as well . That's

3:40

awesome . And , man , that just goes to show like when I'm recording the show and

3:42

I'm talking one-on-one with people , I

3:44

have no idea who the

3:46

listeners are or how it's being

3:48

received , and that means so much and

3:50

just listener and Gloria , to you

3:52

I can . I think we can all feel this way when

3:55

we send out an email or we're doing

3:57

an interview or putting out a social

3:59

post and you're just not sure

4:01

who it's being seen by or the impact

4:03

that it's making . So that means the world

4:06

to know that . So thank you , and just

4:08

anybody posting content today know that

4:10

somebody's seeing it and you're making

4:12

a difference . So just

4:14

wanted to say that and you're making a difference . So

4:16

just wanted to say that and

4:22

I think it leans really well into it can provide hope for some people , which leads into the conversation

4:24

about the creation of the Hope Booth . Will you share a

4:26

little bit with us about you

4:29

and what sparked this amazing program

4:31

?

4:31

Sure , absolutely so . I

4:34

used to actually lead a collective

4:36

of creatives where we would travel

4:38

around the country , and at times

4:40

, overseas as well , to help other

4:43

organizations tell their unique

4:45

stories in very unique ways

4:47

. So a lot of this was through creative

4:50

direction for live events and

4:52

openers through some spoken word

4:54

elements . Most of it was for

4:56

live events , and so we would

4:58

travel pretty regularly doing

5:00

that , and in 2020 , all

5:02

of our events got canceled because

5:05

of the global pandemic , and I remember

5:07

during that time wondering , well

5:09

, what does moving forward look like ? What do we

5:11

do ? Our whole goal in Heartbeat was raising

5:14

up high capacity creatives to use their

5:16

creativity to transform their city

5:19

, and we were doing that

5:21

through , like workshops and retreats

5:24

, and then , on the side , we were doing all of these live

5:27

events helping other organizations

5:30

. To myself , what

5:33

does it look like to use our creativity

5:35

to impact people where they are who

5:42

may never go to another organization's conference again , who may never go to a church again

5:44

, who may never go to these large gatherings ever again ? And during

5:46

that timeframe is when

5:48

I said to myself I think our

5:50

organization needs to pivot from the stage

5:53

to the streets . What does it look like to

5:55

people who are right where

5:57

we are and meeting people where they are

5:59

. And during that time I heard this statistic

6:02

that the average person living on the streets

6:04

goes three to six months without being looked

6:06

in the eye , and I thought to myself

6:09

how is it possible that people are

6:11

going that long without feeling seen

6:13

? And I knew I wanted to use

6:15

my creativity and innovation to create

6:17

something that would make people feel seen

6:19

, that would make hope and help free and

6:21

accessible for every single person on the planet

6:23

. Somehow , in some unique

6:26

way , I knew that therapists

6:28

were overcapacity , people couldn't

6:30

afford therapy , and also

6:32

just the reality that there's a lot of support

6:34

people need beyond therapy . Therapy

6:36

is not all be all . There's so many

6:38

other things people need . And then , scientifically

6:41

, hope actually changes our lives

6:43

. It changes our mindset

6:46

Absolutely and it affects so

6:48

many things . And so we just thought to ourselves

6:50

what does it look like to make hope and help

6:52

free and accessible ? We haven't seen that before

6:55

in our globe . You think about phones

6:57

and all the apps you can download , but everybody doesn't

6:59

have a phone , everybody doesn't have Wi-Fi

7:02

, everybody doesn't have the money to download Headspace

7:05

or Calm or all of these apps that are available

7:07

, and when you're in mental crisis , you

7:09

don't really have the capacity

7:11

to do the mental gymnastics

7:14

of figuring out what support

7:16

do I need ? You can't go

7:18

and look for these things . These

7:20

things have to come and find you . And

7:22

so our team has this internal phrase where

7:24

we say our goal is to be

7:27

in the way . How do we create

7:29

something that is just ? I love that

7:31

. How do we create something that's in the

7:33

way where people just stumble upon it in

7:35

their everyday life ? They didn't have to put it into

7:37

a map to figure out where it is

7:39

or how they got there . It was almost a

7:41

moment for an encounter for

7:43

them to feel deeply seen . And

7:45

so that's when we kind of created this

7:47

idea of the Hope Booth and ultimately what

7:49

it is . We remodel old telephone booths

7:51

and we turn them into these three-minute

7:54

interactive , immersive experiences

7:56

that are science-backed , with the

7:58

evidence of spreading hope and then connecting

8:00

users to local help and support

8:03

within a five-mile radius . So that could look like

8:05

cost-reduced therapy , like

8:07

a shelter . It can look like a food bank , a

8:09

church , a community group , whatever

8:11

somebody is in need of . And the whole heartbeat

8:13

and goal is how do we leverage our community

8:16

resources that already exist long

8:18

before I was ever born , way before this idea

8:20

of the Hope Booth came about , and say hey

8:22

, we see you , we want to be a catalyst

8:25

for the work you're doing and we're the connector

8:27

. We think the Hope Booth is that connection point for

8:29

people , and so that's

8:31

kind of where the heartbeat and the goal

8:33

of Hope Booth came about . Honestly , I

8:37

didn't think this was something we would do until maybe 2025 and beyond , because

8:39

it felt so futuristic , honestly

8:41

, so futuristic . Out

8:43

of my own like skillset

8:45

, I wasn't sure how to create something

8:48

like that . My brain thought of it and that was just

8:50

about it , to be honest .

8:51

And then the door that's where it starts . Yeah , that's where it began

8:54

.

8:54

And then the doors of opportunities began

8:56

to open up to bring this into fruition

8:58

, and that's how we're here today .

9:01

It's so cool . Oh my gosh , I

9:03

just like get all the chills , like when you're

9:05

talking about it . I love that the first

9:07

ever Hope Booth is right here in Ponce

9:09

City Market in Atlanta , which

9:11

is so cool . So the

9:14

branding ? So obviously this podcast , as

9:16

you know , is marketing focused and

9:19

I think what makes a

9:21

strong first impression

9:23

oftentimes is branding

9:25

. And holy cow

9:27

, the branding of the Hope Booth is on fire

9:30

. Can you share

9:32

? How was

9:34

that created ? How did you know

9:36

you wanted to invest in the branding

9:39

? How did you come up with the look Like

9:41

? How did all that work being a startup ? Yeah

9:43

?

9:43

absolutely , and I think we lucked

9:46

up because we

9:48

created the branding way

9:51

before anything else was created , like

9:53

before we knew what we were creating

9:55

exactly . With the Hope Booth . We sat

9:57

down and we said we know how we want this to feel

10:00

. We know we want this

10:02

to help people experience

10:04

and when we talk about mental health , sometimes

10:06

that conversation has

10:09

a tendency to be very

10:11

intimidating , so much so that people

10:13

disengage and so we wanted

10:15

to create something that was welcoming . Hope

10:18

is one of the most joyful things you will ever

10:20

experience in this life , and so we said

10:22

, okay , well , how do we be different ? Like how

10:24

do we help people realize this is a welcoming

10:26

and inviting and a warm and a fun thing

10:28

to experience ? So

10:30

the color of hope is actually green

10:33

, and I think green is a very ugly

10:35

color . So

10:43

what are the two colors ?

10:44

that make green and it's blue and yellow .

10:46

I love it Perfect . Those

10:48

two words are , for me , that's

10:53

amazing and I think it's perfect . It's

10:55

like yellow is the color of

10:57

joy and it's hopeful and it's vibrant

10:59

and it's fun . And then blue is the color of calm

11:01

and peace . I said , oh man , like joy

11:04

and peace together really is what

11:06

hope personifies and embodies

11:08

. So he said , okay , let's go really

11:10

simplistic . And then our logo

11:12

icon was very important to me

11:14

because we knew from day one

11:17

our slogan was going to be where

11:19

no one goes unseen . How do

11:21

we help people realize that

11:23

hope is about making others feel seen

11:25

? And so that's where we got this

11:27

brilliant idea to invert

11:29

our H with two faces that are

11:31

looking at each other . And , honestly

11:34

, most people don't recognize it right away

11:36

, but after a while they're

11:38

like wait a minute , are those two

11:40

faces looking at each other ? And I'm like

11:42

, yes , that

11:45

represents . When you're standing at

11:47

the Hope booth and you're making that eye contact

11:50

with the other person on the inside

11:52

of the Hope booth , you are feeling that scientific

11:54

connection of feeling seen

11:56

and also feeling seen , and so that

11:59

was our goal and heartbeat of just keeping it fun

12:01

, vibrant , joy filled , hopeful

12:03

, but also very intentional too .

12:06

I love it . Did you hire

12:08

somebody to create these things or did

12:10

you have friends ? How did you actually get it off

12:12

the ground ?

12:13

So remember how I said I used to lead a

12:15

collective of creatives . That's

12:18

where these people came in . So there was already

12:20

one person in particular that lives here

12:22

in Atlanta . That was just

12:24

. His specialty is logos

12:26

and branding . And I said , hey

12:29

, let me tell you what we're trying to do and

12:31

this is how you know someone's brilliant at . What they do

12:33

is if they bring something to Gloria and

12:35

there's no feedback , there's no notes , like it

12:37

was perfect , as

12:40

is I said . There's no way that she got

12:42

it on the first round . We never made any

12:44

revisions or any notes or changes . He

12:46

got it right the first time and it was great .

12:48

That also means that you probably gave him very

12:50

clear instructions

12:53

or the feeling that you wanted it

12:55

to create , so that probably

12:57

, I would say , give yourself some credit on the information

13:00

that was given to create a really

13:02

solid product .

13:03

I'll give myself a little pat on the shoulder there .

13:05

Yeah , yeah . So all of this

13:07

was what year .

13:09

So we built this in 2020 , but

13:11

2021 is when we debuted .

13:13

Okay , so a year later debuted . What

13:16

year was the first ? Hope Booth live

13:19

in Ponce City Market here in Atlanta

13:21

.

13:21

So the Hope Booth at Ponce City Market

13:23

we installed this past September 2023

13:26

.

13:27

Okay , oh my gosh , and I know that is so

13:29

much work getting all of that approved

13:32

and regulations and city and it is

13:34

and it can't be moved right . It's like in the

13:36

ground , drilled into the ground .

13:39

It does not move . That's kind of the goal

13:42

is . Like you know , I remember growing up

13:44

as a child driving throughout Atlanta and

13:47

it was really easy to find a

13:49

telephone booth at night and

13:51

it was mainly because of the light that shines through

13:53

it and I thought like that's a perfect

13:55

depiction of hope , it's light in the

13:57

midst of darkness , and so that's why we went with

14:00

that fixture . But we thought to ourselves , when

14:02

you think about a phone booth growing up , it

14:05

was there in the community . It wasn't there one day

14:07

, gone the next , it was embedded into

14:09

the culture and the fiber of that community . And

14:11

we think that should be the exact

14:13

same way , like

14:18

access to hope and help 24 , seven , around the clock , embedded in our culture and community

14:20

, wherever you are , whether you're at a prison a

14:22

school , a hospital or just walking across

14:25

the street or walking around Ponce City

14:27

Market . What if there was a hope booth

14:29

there for you to access ? Everything that you

14:31

can need to keep going another day ?

14:33

And so that was kind of our goal there as well

14:36

.

14:36

But yeah , the Ponce City Market install

14:38

has been , I mean , mind-blowing

14:41

. We knew there would be high foot traffic

14:43

there , but not to this extent . We

14:45

checked some of our analytics about a month

14:48

ago and we

14:50

have had over 41,000

14:52

users experience the Hope booth

14:54

there . Amazing , with a 77%

14:57

completion rate , going from wow

14:59

all the way to the end , and then a

15:01

73 increase in hope because

15:03

we figured out how to metricize hope a little bit . And

15:06

then 56 of the people are actually engaging

15:08

with that support system and connecting to the

15:11

local help and resources that we're providing

15:13

them , and so that's so exciting

15:15

to see that we are

15:17

intentional about making it welcoming and

15:19

then people are actually using it

15:21

without us having to be there and say , hey come

15:23

try this , and that's where that branding element

15:26

comes in . I think people come to it out

15:28

of curiosity , but then they stay out of need and

15:30

desire , and I think that's the best part

15:32

there .

15:33

That's phenomenal . I am so excited

15:36

. I am so excited for you on the growth

15:38

. As a digital strategist

15:40

, I am often asked how to find new

15:42

donors and I am an open book

15:45

to get answers . But my advice

15:47

is not one size fits all

15:49

, and that's where I partnered

15:51

with donor perfect to create the personalized

15:54

growth quiz , to develop a donor

15:56

acquisition plan that is tailored to

15:58

you . And to get started , all

16:00

you need to do is answer five quick questions

16:03

and you will be given podcast

16:05

episodes , webinars , ebooks and templates

16:07

all tools that were hand

16:09

selected . Trust me , we hand

16:11

selected these resources to guide

16:13

you to the next phase of growth . So

16:16

so much time and energy was invested in

16:18

making sure that we were giving you exactly

16:20

what you needed at the exact moment that you were

16:22

in . So click the link in the show

16:24

notes to take your personalized

16:26

growth quiz , presented by Donor Perfect

16:29

. Now I know a little bit about

16:31

this because I interviewed you for my book on

16:33

monthly giving programs , but before we

16:35

dive into the activation at South by Southwest

16:37

, I would love for you to share what

16:39

is your goal in the next couple

16:41

of years as far as increasing

16:43

the distribution and building

16:46

of Hope Boost around the country and

16:48

tell people how to help you .

16:50

Sure , we have a pretty dangerously

16:52

audacious goal , but

16:55

I think sometimes the goal has

16:57

to match the magnitude of the problem and

17:00

if it's true that someone is dying by

17:02

40 seconds , then we've got work

17:04

to do . We have to move with urgency and with

17:06

quickness , and so right

17:08

now we have a goal over the next two years

17:10

to install 100

17:13

Hope Booths . That is all over

17:15

the world . We see them in hospitals , we

17:17

see them in airports , we see them in subways

17:19

, we see them in schools . I think it should be in every

17:21

school in the country , if I'm honest . But

17:23

yeah , we desire to see them pretty much

17:26

everywhere where people frequent around the

17:28

globe . And kind of our model

17:30

of how we do that . We just started

17:32

this model . We switched it around a little

17:34

bit and it's a little dangerous , but I

17:37

will say Dana inspired this

17:39

and we know we have the ability

17:41

, with what we're doing , to build a movement

17:43

. That's what our heartbeat has always been

17:46

Pioneering a movement where no one

17:48

goes unseen , and so building a

17:50

movement of really generous givers

17:52

who support us monthly so

17:54

that we can fund the installs of these

17:56

Hope Booths without necessarily having to wait

17:58

for partnerships or sponsors

18:01

to come around . We can begin to install

18:03

them a little bit more frequently and rapidly

18:05

, and so number one

18:07

biggest way to support is to become

18:10

a monthly donor . If you would ask me that question

18:12

a year ago , I would have not said that

18:14

I probably would have come up with something

18:16

else , but I think that is one of the most beautiful

18:18

things building that community of people

18:21

who are with you day in and day out

18:23

. And then another way that we can get

18:25

Hope Booths out into the world to fulfill

18:27

this big vision is large

18:29

partnerships and large donors , people who can

18:31

commit to giving a large amount

18:33

so that we can actually do the work

18:36

of manufacturing a large amount of Hope Booths

18:38

in tandem and partnership with

18:40

Jamestown and JLL some

18:42

of the real estate property , commercial properties

18:45

that we partner with to get Hope Booths out into the

18:47

world . So that we don't have to do so much work with permits

18:49

and figuring out where does it go . We

18:51

have the people who've already taken

18:53

care of all of that , so that booths can go out into

18:55

the world a lot quicker and more

18:57

efficiently , and so those are some of the ways

18:59

to support and help , and maybe

19:01

if you own some commercial real estate and you're like

19:03

man , this whole booth can go really great here

19:06

at this headquarters that I work at or at this school

19:08

that I work at , and that would be a really

19:10

great opportunity to get a whole booth in

19:12

that community as well .

19:14

I love it . What is the cost of one Hope Booth

19:16

to build ?

19:21

Yeah . So the cost to build a Hope Booth and install it , maintain it the whole nine yards , it ranges

19:23

between $20,000 to $25,000 . It's really just

19:25

dependent on if it requires any permits and , if so

19:27

, what permits it does take . Sometimes

19:30

installation , depending on where it is , can fluctuate

19:32

, but we typically say a Hope Booth

19:34

sponsorship costs right in the range of $20

19:36

to $25 .

19:38

Okay , and if somebody's interested in either becoming

19:40

a member of your monthly giving program or being a

19:42

sponsor of a Hope Booth , how can they reach

19:44

you ?

19:45

Yes , you can go to hopeboothorg

19:47

slash . Donate hopeboothorg

19:50

, slash the movement or hopeboothorg

19:52

, you'll get it .

19:56

Perfect , okay , now everybody go

19:58

and do that . Go follow them online . Their social is amazing

20:00

. Oh , top social channel , instagram

20:02

, would you say .

20:03

I'd say Instagram . We're trying to get more into LinkedIn

20:06

, for sure , and apparently there's so

20:08

much to learn on Facebook , but we're not

20:10

there . My mom is , but I'm not yet

20:12

.

20:15

So Instagram , linkedin top

20:17

two , yeah , okay . So I want to jump

20:19

into your activation of Southwest Southwest Cause . I thought this was

20:21

a really cool and talking about being somewhere where

20:23

there's a lot of foot traffic , what

20:25

was the idea experience

20:27

behind being there ?

20:29

Yeah . So we knew with where we

20:31

were at that time . Top of March , we

20:34

had 10 Hope Booths in inventory and

20:36

we said , okay , how do we connect with decision

20:38

makers ? Where are they ? That

20:41

is how we expedite the process , because one

20:43

of the things we've learned is that the Hope Booth

20:45

is so experiential that

20:47

it doesn't really work for

20:49

me to just explain to you what it is for

20:52

you to feel the total effect and impact

20:54

of it . You have to experience it yourself , and we've

20:56

never had a decision maker experience

20:58

it and not make a step towards partnering

21:01

with us . And so we knew , okay

21:03

, we need to figure out how to get the Hope Booth in the face

21:05

of decision makers . We can make really

21:07

quick and easy movements towards

21:09

getting a Hope Booth installed in a specific area

21:12

. And so we did

21:14

some research and South by Southwest came

21:16

to mind . I've never been before . Honestly

21:18

, what I knew of it was that it was a concert

21:21

like a big festival . I didn't realize

21:23

what I was getting into . I just knew from

21:25

my research . People were like , oh man , it's a concert

21:28

in tech . And I was

21:30

like , what does that mean

21:32

? So I remember going to their website

21:34

and they had already closed out

21:37

all of their vendor applications to

21:39

be a part of the conference

21:41

. And I said not a chance , we need to

21:43

be there . And so I found the person

21:45

who was in charge of selecting

21:48

all of the vendors and turns out

21:50

she was a huge supporter

21:52

of mental health in general and heard

21:54

our mission and said , oh , we need you

21:56

guys more than you need us . We

21:58

would love to have you guys . Here's a discount

22:01

to pull it off and make it happen

22:03

. We'd love to put you in our impact

22:05

pavilion because we think this could actually

22:07

be impactful for people during our

22:09

time .

22:10

I said oh , sign us up .

22:14

Okay , we quickly started to prepare what it would

22:16

look like for us to be there . What makes

22:19

us stand out again , our whole phrase

22:21

and model of be in the way we

22:23

already know the yellow does that . the hope

22:25

with yellow will do that really easily

22:27

, and so our setup was pretty simple

22:29

. We knew we wanted main attraction to be

22:32

the hope booth , but we also wanted to

22:34

have a couple different interactive elements

22:36

that people can just be encouraged by . So we have

22:38

these little affirmation stickers

22:40

that say I am and their words

22:42

filled in , and a ton of different ones , like maybe

22:45

500 , that people can select and

22:47

put on them and keep with them or put in

22:49

their bag and someone that they're reminded

22:51

of . On them and keep with them or put it in their bag

22:53

and someone that they're reminded of . And

22:55

then we also had some merch and some like mental health statistics and information

22:57

for people , and it was incredible . We had about 650

23:00

people come to our booth

23:02

and I mean even other

23:04

booths were like coming over

23:06

, because they were like this line is always so long .

23:08

We want to know what you guys are doing .

23:10

We could see the yellow

23:12

sign from way on the other side

23:14

. It was so easy to spot you guys , and

23:16

so it was awesome because we ended up meeting some

23:19

of our largest partners today . Because

23:21

of March , which was our goal , we

23:23

connected with some people from Berkshire Hathaway

23:26

. We connected with some people who lead

23:28

foundations that really prioritize mental

23:30

health and have been looking for amazing solutions

23:33

, and so it did exactly what we needed

23:35

, and now we have a hope booth that's coming in

23:37

Colorado at the top of July

23:39

because of South by Southwest as well

23:41

, and so some really exciting things

23:43

happening . If you're listening , have you ever thought South

23:46

by Southwest was just a concert ? It's not

23:48

, turns out .

23:50

No , it's not .

23:50

Actually a lot of decision makers there

23:52

who want to make a change in the world

23:54

but don't know how , and so they're looking

23:56

at people who are doing the work already yes

23:59

, but the brilliant thing is how

24:02

you put together the experience

24:04

for what you talked about .

24:05

People could see the line . You made

24:07

it something that people wanted to come

24:09

and check out and experience for it to stand

24:12

out . South by Southwest has a ton

24:14

of people . The last time I went was

24:17

when Meerkat was announced . If

24:19

you remember Meerkat , it was

24:21

the first version

24:23

of lives . My goodness

24:25

, and it

24:28

was crazy . The whole

24:30

place lit up with everybody testing

24:32

out Meerkat Everybody . Just go

24:34

Google it if you don't know what in the world I'm talking about . But it

24:36

was before Twitter Live , it was before Facebook Live

24:39

, any of those things , and I

24:41

was there . They have a whole sports

24:43

section and at the time

24:45

I was working for a company that was like sports and entertainment

24:47

based and my job was new business and

24:50

I lost my voice based

24:57

and my job was new business and I lost my voice . You talk to so many people and , having

24:59

so many discussions , it's a brilliant place to be , and I think even more so

25:01

now , in later years , their social impact

25:03

and what they're looking to support for nonprofits

25:06

has increased , and so the

25:08

other thing is I love the fact

25:11

that you didn't see the closed

25:13

application on the website and just give up

25:15

.

25:16

Yeah , truly . I mean , we

25:18

knew we needed to be there , that was it

25:20

, and we also just know the value

25:22

that Hope Booth brings and offers . That's

25:25

just unique in itself . I

25:27

think us , even being there , we

25:29

didn't have any crazy lights or anything as

25:32

cool as a lot of what some of the other

25:34

stuff was there , but the whole booth itself

25:36

speaks for itself . It's very

25:38

welcoming . You're wondering what in the world

25:40

is this ? And I think that was the heartbeat

25:43

of how do you create something unconventional

25:45

in the framework of something familiar

25:47

? Because then you get they

25:49

know what a telephone booth is . But but what is this

25:52

Like ?

25:52

this is you don't use telephone booths anymore

25:55

, and so the new generation doesn't know what a telephone

25:57

booth is .

25:58

I've learned that as well . What

26:01

is a telephone booth ? I was like wait

26:04

, google it .

26:05

That's so funny . No , that is true . That's an education

26:08

curve for the next generation , who never saw these

26:10

things at every airport , in every street

26:12

, like all over the place , which is comical

26:14

to think about , but true , amazing

26:16

, okay . So 650

26:19

people coming into the booth

26:21

, did you grab ? Of course I go to thinking

26:23

about growing your monthly giving program . Did you get

26:26

all of those email addresses ? Oh , we sure

26:28

did . We are big data .

26:30

people Like this is how we grow . If

26:46

the experience we created , was good , so we had everybody fill out surveys as well , so we had their emails

26:48

or contact and we have just started pushing out comms to them about joining our monthly donor community

26:50

and so making sure we're doing our due diligence

26:52

of extending the invite is a

26:54

really big deal , and so that was

26:56

really exciting . We also got some new science board

26:59

members from South by South

27:01

, which was awesome as well .

27:03

Amazing . Well , I would say , gloria , you have this

27:05

contagious hopeful

27:08

energy . You do Like you

27:10

want to be around you , like I

27:13

want to hear what's going on . So I think

27:15

that's contagious and

27:17

proves the point about what you're doing , of why you're doing

27:19

it . So I am so excited

27:21

just to be a tiny little part

27:23

in making the hope booth

27:25

possible and grow . So I

27:27

would like to ask you where

27:30

can again , where can listeners specifically connect

27:32

with you ? Is LinkedIn the best place if they want to

27:34

learn more ?

27:35

Yeah , linkedin is definitely the best place . Okay

27:37

, perfect , I think LinkedIn is just my name , I don't

27:40

know .

27:41

Yes , it should definitely be just your name . I'm sure

27:43

that it is . I think that cause that's where we connected

27:46

to is on LinkedIn .

27:47

Yeah .

27:53

Except we had been stalking you long before . I appreciate the stalking

27:55

. Thank you very much . You're welcome , gloria . It was

27:57

so nice to chat with you . Y'all

27:59

don't miss out . Go check out the Hope

28:01

Booth . Search for it online . You will find it

28:03

. It is so cool . Be a part

28:05

of her movement and in

28:08

my book coming out , you're

28:10

going to hear more about the monthly giving program

28:12

that she's building and I'm just so impressed

28:14

with everything that you've created . Your impact

28:17

report that you sent to us as donors is beautiful

28:19

, just so well done

28:21

. So I think if you're a nonprofit leader , connect

28:24

with her . If you are somebody looking to

28:26

give , connect with her . If you know somebody in the mental health

28:28

community or the real estate , like she was talking about , connect

28:31

with her . This

28:35

is where I hope connections just continue to form . So please don't be a passive listener

28:37

on this one . Hopefully it does create some

28:39

hope , but please reach out and make these connections

28:41

. So , gloria , thank you again so much for

28:43

being here and what you're doing . Thank you , can

28:46

you tell I love talking all things digital To

28:49

make this show better . I'd be so grateful

28:51

for your feedback . Leave a review , take

28:54

a screenshot of this episode , share it

28:56

on Instagram stories and

29:02

tag positive equation with one .

29:04

E so I can reshare and connect with you .