Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment.

In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative.

Francesca shares their brilliant one page funnel strategy (and how it was a MAGNET for attracting job seekers), plus the targeted ad approach that resonated with potential recruits and generated awareness.

Listen closely as we also reveal how integrating CRM systems with Zapier can create a personal touch, leading to staggering open rates.

Hiring great talent is something that every nonprofit has a need for. If you’re ready to amplify your current recruitment efforts and connect with your audience on social media, don’t miss this conversation!

Resources & Links

Learn more about FMN Creative on their website, Facebook, LinkedIn, and Instagram.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi

Applications are open for Round 5 of my Monthly Giving Mastermind that will start in July! We’ve launched 15 programs from ALL over the country, are you next? Head to positiveequation.com/mastermind to apply!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!