Welcome to our own MASTERCLASS! Whether you are a full-time blogger, entrepreneur, or running an Etsy-shop part time, you KNOW the power of social media. In 2023, social media isn't just a way to share your favorite photos, it's a way to become a GLOBAL brand for yourself and your business. As a social media enthusiast, I have been growing multiple platforms on Instagram since 2016. Taking professional accounts to over 2 million impressions a month and growing my own personal brand to over 150k followers across multiple platforms. In this episode, I brought expert Cat Kennebeck on the show to dive into trends, best practices, and ways to not just start but CONTINUE building your brand across social media. Grab a notebook, you'll want to write these tips down. If you've been hesitant or stuck while trying to grow your social media accounts, this is the episode for you!

Meet Cat Kennebeck: "Originally from Chicago, went to the University of Missouri to pursue a career in broadcast journalism. This led to living coast to coast from Los Angeles to Raleigh, North Carolina working in the television and sports industry as a host & on-air talent. I've worked as an on-air talent & host for Big Ten Network, NBC Sports Engine, ESPN, The Carolina Hurricanes, the Houston Astros organization, and most notably here in my hometown. The Chicago Blackhawks. I also had my own show on multiple iHeartRadio stations including the infamous 103.5 Kiss FM. In 2018, I decided to pivot into digital marketing having always dabbled in social media management & content creation running my own blog as well as many of the sports outlets I had once worked for. I became the Director of Marketing for one of the most popular hospitality groups in the city of Chicago before ultimately leaving to start my own business In March 2020, Innovative Influence, a boutique digital marketing agency was born. I've worked with clients featured in Forbes, Architectural Digest, Sports Illustrated, NBC, & Cosmopolitan. Today, I am still overseeing day to day operations with Innovative but is also working on starting her second business - a health & wellness app focusing on the balance between fitness & hormone health."

Love Cat? Check her out at www.innovativeinfluence.co

Social Channels:  TikTok | Instagram

INNOVATIVE SOCIAL | TikTok | Instagram

_________________________________Follow https://www.instagram.com/missunderstood.podcast/ + https://www.instagram.com/kellie.sbrocchi/ on Instagram for episode updates + more. Special thank you to USEHATCH.FM for producing this episode. 

The views and opinions presented herein are those of the author and do not necessarily represent the views of DoD or its Components. Appearance of, or reference to, any commercial products or services does not constitute DoD endorsement of those products or services. The appearance of external hyperlinks does not constitute DoD endorsement of the linked websites, or the information, products or services therein.

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