Don’t fire your graphics designers just yet. But you can use AI to automate many of the repetitive tasks that currently drown your graphics designers in drudge work and extinguish their creative spark. Our host and Chief Content Officer Peggy Anne Salz catches up with Lior Barak, Data & Automation Consultant with Tale About Data, to discuss how app marketers can start NOW to analyze and automate creatives in order to speed up production and grow profits. Lior draws from his long and impressive track record building and programming AI systems to discuss the catalyst for his Creative Element Explorer tool, a tool designed to understand and scale the component parts of winning creatives. He also debunks popular myths around the best ways to ramp up AI capabilities in your company, starting with good reasons why you should dial down your reliance on Excel spreadsheets.