It's a no-brainer that data fuels effective app marketing--but what data should you use? Our host Peggy Anne Salz catches up with Enric Pedró, CMO of Lab Cave — an ASO and mediation company — to discuss why marketers need to move beyond market averages and focus on analyzing their *own* data. Enric also lifts the lid on Lab Cave's ASO bot, which forecasts market trends and analyzes over 500,000+ keywords in over 14 languages to give app marketers a leg up on their rivals and get more mileage out of their organics.