Blake Beus & Greg Marshall
Modern Marketers with Blake Beus and Greg MarshallEpisodes
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Blake Beus 0:00 All right, so I sent you a text while you were vacationing,Greg Marshall 0:03 I was at my mountains, IBlake Beus 0:04 didn't even I didn't even know you were up in the mountains. But it was just a random text that I s
Blake Beus 0:00 Alright, how do we start this one off?Greg Marshall 0:02 We're talking about micro lead generate. Right,Blake Beus 0:05 right, right.Greg Marshall 0:06 And maybe I don't even know if that's a name that someone has
Blake Beus 0:00 So we talked a lot about split tests. Yep. And we've talked about it a lot in the past and everything. And I was listening to a Freakonomics podcast episode recently called, is Google Search getting worse? And in there, they
Blake Beus 0:00 All right, leads like you were you're talking about, I don't know, a new way to do leads or leads or a new way to at least look at leads. Yeah, soGreg Marshall 0:09 I actually got the inspiration from listen to a podcast
Blake Beus 0:00 What was our lead off on this one?Greg Marshall 0:01 What was the true value?Blake Beus 0:03 Oh, yeah, the true value of social media. I was like, What did you wrap it up really nice. Yeah. Think of what that was?Gre
Blake Beus 0:00 You were talking about hustlers mentality marketing plan. Yeah. All of that, like, yeah. Well tell me what you're thinking. Yeah. SoGreg Marshall 0:08 I think having a marketing strategy is important and kind of knowing h
Blake Beus 0:00 q4 advertising like Black Friday just happened. Everybody's gearing up for q4. And you you were saying? You're getting asked a lot of questions about how to plan and prepare for the holiday season?Greg Marshall 0:15 Well,
Blake Beus 0:00 book a call funnels. You said you want to talk about that. But you didn't want to tell me before the phone before we turned the podcast? Yes. What? What? What about book or call funnels? We want to talk about Yeah, IGreg Mar
Blake Beus 0:00 Google Analytics. So I've been getting a ton of emails about me to the changes on this. And I've actually converted a few sites already, from Universal Analytics to GA for Yep. is what they're calling it. But you had some que
Blake Beus 0:00 So I don't even know what we're talking about today. You wouldn't even talk with me about it before we started. Yeah, that'sGreg Marshall 0:05 because that's because I wanted to make sure we didn't miss out on some of the
Blake Beus 0:00 Okay, so we were just barely talking about. I mean, everybody talks about data driven and all of these things. But we, we were talking about some unique situations where a lot of business owners, they've been through the the
Blake Beus 0:00 It's been a couple it's been a couple of weeks. Yeah. You've been traveling. I got COVID. Yeah. And then we're back. But yeah. So you you read something on Facebook's documentation. Yeah.Greg Marshall 0:14 And I surprised
Blake Beus 0:00 scaling like everybody, every client there, they always get nervous. Yeah, anxiety when they when it comes to scaling, right? So you found something that works. You're spending maybe 100 bucks a day or something. And now you'
Blake Beus 0:00 I've heard this term float floating around zero pixel tracking,Greg Marshall 0:03 or as you call it, zero pickle,Blake Beus 0:05 zero. I'm full of it today, everything zero pickup pixel tracking. And I like I like tha
Blake Beus 0:00 So we were talking about going viral. And we we've talked about how going viral is not the solution, not the solution, right? Like, like, a lot of people want to, they want to go viral, viral and everything you want to have t
Blake Beus 0:00 messaging 2.0. So last week, we talked about messaging. And we gave a lot of different ideas concepts on on messaging. And I know a lot of people think messaging. It's boring talk, right like to talk to me about algorithms or
Blake Beus 0:00 We want to talk about hooks like you this is something you brought up about it. And you were talking with me before we turn this on it was the the importance of add hooks, and you had some new ways you've been kind of thinkin
Blake Beus 0:00 Okay, common mistakes with messaging, this is what we decided to talk about. Right? Okay. So you're on the phone with clients all the time helping them run ads and everything. Let's just start talking about these mistakes, li
Blake Beus 0:00 Recap of last week we did some testing. Well, you did some testing about what we talked about on our last episode. Yep. About being where customers at being okay, spending a little bit more money from a CPM perspective. Yeah.
Blake Beus 0:00 All right, so you were talking to me about all sorts of things. You tell me what you wanted to go over today? Because like you've got a better plan on today. Yeah. And what I do?Greg Marshall 0:10 Well, I listened to a po
Blake Beus 0:01 Okay, performance Max, what is it? You said it's the new thing. Everybody loves it. I know nothing about it.Greg Marshall 0:08 Well, and I'll say, I don't know if everyone loves it. But I do know that perpetual traffic, t
Blake Beus 0:00 Let's get let's get to lifetime value. That's what we talked about today. Right? Lifetime value. Yeah. So why is that important?Greg Marshall 0:06 Yeah. So I think lifetime number one lifetime value is, you know, they cal
We do this every time we talk about stuff, we just start nerding out before we even turn the camera on and start recording the podcast. And so today you were just talking about you've been testing eight or nine different accounts. Yes. With an
Listen on:Apple PodcastsGoogle PodcastsPodbean AppSpotifyAmazon MusicTunein + AlexaiHeartRadioPlayer FMListen NotesTranscriptBlake Beus 0:00 All right, yeah. Okay. All right. Greg, you were telling me about this time you were
Listen on:Apple PodcastsGoogle PodcastsPodbean AppSpotifyAmazon MusicTunein + AlexaiHeartRadioPlayer FMListen NotesTranscriptGreg Marshall 0:00 All right. Well, I think we were talking a little bit about server side. Google T
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