135 - [Interview] What Joke Writing Can Teach You About Sales

Even though it may seem like a stretch, it's true: the process of writing jokes can teach you a lot about sales. It forced you to think about who you're talking to, what's important to them, and what their every day life is like. In this episode, you'll hear from Jon Selig, a standup comedian and sales trainer who helps sales teams write jokes that connect with their prospects. 

Jon Selig's website
Jon on LinkedIn

Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/jon-selig

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