Welcome to MOJO: The Meaning of Life and Business! In this thought-provoking episode, host Jennifer Glass is joined by the insightful Larissa Soehn, international best-selling author and CEO of Next Page Publishing. Together, they tackle the multifaceted role of writing a book, not just as a business endeavor, but as a transformative journey for personal growth and connection.

Larissa dives deep into the intricacies of tailoring conversations in interviews for TV media and print media, shedding light on the distinct rules and approaches required for each. The discussion extends to the evolving landscape of book promotion, with a focus on sustainable growth beyond the realms of social media and into mainstream media.

The episode delves into the importance of capturing reader information and maintaining engagement after a book is purchased. Larissa introduces the concept of the "3 funnel tunnel" as a strategy to direct readers toward various offers and keep them engaged, emphasizing the need for an ecosystem around the book to sustain reader interest and engagement.

Throughout the conversation, Jennifer and Larissa uncover the profound impact of writing a book, not only for the author but for the readers whose lives are transformed by the work. They explore the concept of transition in writing, the endgame and relevance of each book over time, and the challenge of focusing on one idea as a multipassionate entrepreneur.

The episode concludes with a detailed look at the upcoming AuthHer 2024 event for female entrepreneurs, where Larissa shares insights on book writing and aftercare, as well as the value of personal connections and the motivators that drive her each morning.

Join us for an enriching discussion on the transformative power of writing, the impact of books on personal growth, and strategies for creating meaningful connections through the written word.

About my guest: Larissa Soehn is an international best selling author and the CEO of Next Page Publishing. As the company’s founder, Larissa’s mission is to help aspiring authors unleash the power of their book on the world and use it to grow their businesses.

Connect with Larissa on Facebook, LinkedIn, and on the web at https://nextpagepublishing.net

Keywords: Larissa Soehn, Jennifer Glass, interviews, TV media, print media, sustainable growth, exposure, publishing house, mainstream media, book sales, brand messaging, niche, audience feedback, multipassionate entrepreneur, shiny object syndrome, ADHD brain, capturing reader information, aftercare plan, 3 funnel tunnel, ecosystem around the book, traditional media, social media, target audience, book length, book format, interior book design, personal growth, AuthHer 2024, success, writing a book, credibility, expertise