Peter Nevland didn't start out to be a much-in-demand business writing coach.  In fact, he began his professional career as an engineer for Motorola. But Peter discovered that good writing - even great writing - is within the grasp of every executive - regardless of how 'techie' that executive may be.  Peter's journey from slide rule junkie to wordsmith and word coach has an important lesson:  If he can do it, so can you!  

Peter shares some of the key lessons from his popular How To Write Workshops, including this tip:  "Combine the familiar with the unexpected" if you want to grab your readers by their eyeballs.

Nevlan is interviewed by Wizard Academy faculty member and graduate Dean Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur.  Rotbart and Biondo produce Monday Morning Radio and serve as co-hosts in cooperation with Business Unconventional on 710 KNUS AM in Denver.

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