Welcome to part II of the two-part series between Moneda Moves and Latinx professional network La Nueva Link. We’re talking all about Making it and building a brand identity that lasts. Joining me today on the panel is co-founder for the network, Deb Renteria. Thank you so much for joining us, Deb. Also joining us to share her expertise is author of "Jefa In Training" Ashley K Stoyanov Ojeda.

Latinx-owned businesses are the fastest-growing segment of the U.S small business ecosystem. It’s a fact. But in a highly competitive environment, the stakes are also high. Per Bureau of Labor Statistics report, by the end of the fifth year, about half small businesses across the board will have failed. Therein lies one of our critical questions: How to create a brand and business that lasts? Today we speak with two experts in the space to share their guidance and experience.

Meet our panelists:

Kids of Immigrants was founded by Daniel Buezo and Weleh Dennis as a medium to express their passion to create, empower and love. Inspired by their roots, environments and life experiences the mission statement is simple -- DO THE BEST WE CAN WITH WHAT WE HAVE.

Ashley K Stoyanov Ojeda is a community-builder, business-development strategist, coach, and socialpreneur. Originally from Queens, NYC. After creating a national organization that has been featured in The Recording Academy, called #WomxnCrush Music, she has dedicated her career to creating opportunities and developing businesses and communities of underrepresented entrepreneurs through her coaching and consulting, and has become known as the Business Hada Madrina and author of business-launching toolkit “Jefa In Training."

Follow Moneda Moves on Instagram: @MonedaMoves

Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro

Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.