Today we speak with Hector Saldivar, Founder and CEO of Tia Lupita Foods, a better for you, healthy Mexican-inspired food brand that uses clean and simple ingredients in all their products. His journey started with his mom’s salsa recipe, which he wanted to package to share with the world. Tia Lupita Foods has expanded beyond salsas and is in the business of selling tortillas, grain-free chips and much more.

A little more about Hector’s unique journey: Hector moved to the USA in 2005 as a territory sales manager for a Mexican startup and moved up the ranks through the years working at companies like Nestle USA and Diamond Foods. Hector was an integral part of the Pop Secret Microwave popcorn leadership team that overtook Orville Redenbacher’s spot to become the number one selling microwave popcorn in the USA.

Tia Lupita today is the first brand to introduce Nopales Cactus as an alternative, functional and sustainable ingredient in the USA market. Tia Lupita Foods is a Foodbytes by Rabobank Judges Choice winner, Natural Products Expo West Pitch Slam Winner and a Naturally Bay Area inaugural pitch slam runner up. Hector has also been recognized by TIME Magazine as one of 80 Mexicans that are helping shape contemporary culture.

Today, we speak with Hector about the origin story behind Tia Lupita, bootstrapping and funding the future of his company.

Follow Tia Lupita Foods on Instagram: @tialupitafoods

Follow Moneda Moves on Instagram: @MonedaMoves

Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro

Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.