It’s the last episode of the first season of 2023 and I couldn’t think of a better topic to close this season about multi-hyphenates than with an episode on storytelling. If you’ve listened to this podcast before, you know I’ve spoken about this: The power of storytelling. It has the power to shape reality, attract and grow our businesses. Today, we are speaking with an expert in the industry on the PR side: that’s Karina Martinez, founder of The Avana House.

It’s a public relations and storytelling agency founded to reshape media narratives through storytelling. In 2018, Martinez opened the doors to the agency with the intention to celebrate leaders, flavors and brands that represent what our diverse BIPOC communities look like. The name Avana is an homage to Havana, Cuba where Martinez’s parents were born.

In just a few years The Avana House led storytelling for some of the fastest-growing emerging brands and created moments in publications like The Today Show, Food & Wine, and The New York Times. Today, we speak with Martinez about her calling to increase representation and authentic stories in media, leveraging data to do so and how her unique journey into PR has defined the way she runs her business and built her team. 

Follow Karina on LinkedIn: https://www.linkedin.com/in/karina-martinez-001/

Follow The Avana House on Instagram: @TheAvanaHouse

Follow Moneda Moves on Instagram: @MonedaMoves

Follow your host Lyanne Alfaro on Instagram: @LyanneAlfaro

Main podcast theme song from Premium Beat. Our music is from Epidemic Sound.