In this episode, I talk to Dr. Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.
In this episode we cover:

• Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of people
• How he stumbled upon memory teaching
• The story and catalyst of how he started this kind of teaching
• Explanation of how direct response marketing works
• Books and social accounts as a passage that is pointing to a central hub and funnel
• How he tracks communications to know what people have and haven’t done
• The particular structure he uses for his emails and content
• Dual Path Readership
• Facebook vs. YouTube
• Aware and unaware market
• How he uses YouTube and creates engagement for his videos
• Discussing selling pitches in videos
• How to know how much free stuff to give
• Why you want your competition to pay attention to you
• Proprietary language used by Dr. Anthony

Links mentioned in the podcast

• LinkedIn
• Website
• Branding You Academy