In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee and me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundation
In this episode we cover:

• Rundown of her success with Finley and me and how it started
• Networking with businesses in the same industry as well as with businesses from different industries
• Having a strategy for getting partnerships
• How personal stuff resonates more with people
• Angela working with the niche area of business start-ups
• Identifying ideal clients and tailoring content around it
• The importance of websites and how you make it work for and speak to your audience
• Google analytics
• Growing your email list
• The importance of human connection in your business
• The need for SEO to be found organically
• An example of how a website and SEO worked for one of Angela’s clients
• Key to retaining clients
• How outsourcing can help you and your business

Links mentioned in the podcastAngela Henderson Consulting WebsiteFinlee + MeAustralian Business Collaborative Facebook GroupBusiness & Life Conversations Podcast