As a senior marketing executive for some of the sharpest video game companies in the world (Electronic Arts, Bioware, Eidos, etc.), Ric's advice regarding success in the gaming industry revolves around a message we've heard before from creative types in film and television: STORY FIRST!

Writers, artists, animators, sound designers and managers need to put all their effort into creating a great story filled with compelling characters in order to produce a great game.

Then professional marketing and promotional experts such as Ric can do their thing to ensure the world becomes aware of and intrigued by this thrilling new gaming experience.

If you want to create successful content in any media format, you must begin with your audience in mind. The more you can identify with the eventual consumer, the more you will speak to the hearts and minds of your buyers!

Ric recommends that being obsessed by the genre you are working in is a great way to keep your passion for the game and your own particular career burning brightly.

Take a lesson by taking a listen!

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